Los Angeles | London | New Delhi | Singapore | Washington DC | Boston Great expectations: Student experience with video Elisabeth Leonard, MSLS, MBA Executive Market Research Manager [email protected]
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Great expectations:Student experience with video
Elisabeth Leonard, MSLS, MBAExecutive Market Research [email protected]
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Why?
• SAGE is launching video collections in 2015.• We want to know what students, faculty, and librarians
use video for so we can meet student, faculty, and librarian needs.
• We want to do research that informs us all.
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Methodology
• Literature review• Interviews with 9 students and 3 surveys with 1,673
students
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Demographics
• 42% from North America• 33% from Asia Pacific• 19% from Europe• Less than 1% from South America.
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Demographics
• Undergraduate students: 49% • Graduate or postgraduate students: 33%
It is shown in the classroom. (64%/62%)
To illustrate a point in a presentation. (18%/15%)
To understand course material (59%/59%)
To learn practical skills. (34%/28%)
To hear another point of view. (29%/28%)It is assigned from a
reading lists for classroom prep
(43%/27%)
Students and video
For extracurricular reasons.
Never watch videos (5%/4%)
It is assigned as supplemental (41%/30%)
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Generalizations
• Tend to watch 2-8 minutes• Easily bored/distracted, but want to learn• Looking for something just right• A large part of their educational experience has included
video• They actually say “flipped classroom”
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Where they find video
• YouTube (71% or 748 students)• Google search (45% or 470 students)• Class web page (43% or 455 students)• Library (32% or 332 students)
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What makes for ‘good’ video
• Engaging speakers• Relatable examples• Practical applications of theoretical concepts• Infographics, colorful visuals, or diagrams • Humor
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What makes for ‘bad’ video
• Monotone speakers• Wrong audience level • Not easily identified as relevant• Odd sounds or bad audio• Distracted speakers
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Streaming video & the library
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Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
How the library can communicate services to students
• Library website• Learning management system• Social media (including Facebook)• Email• Touch screens inside the library• Posters on bulletin boards near the entrance to the
library
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In their own words
• Send an email to my school/personal email address or pin it to the bulletin• Giving out only information for relevant services so that I would not
disregard all mails from the library thinking they are all just general mails.• Face to face initially would be nice.• I would rather they list it out on the website. I prefer words over videos.• Facebook page, website- short, snappy posts with links to more
information if required.• Don't tell me, especially don’t send me emails. If I want, I search myself. If
the library wants to inform students, just tell the lecturers to advertise it.• Send emails regarding open houses with FREE ITEMS
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What they want from libraries
• Neither faculty nor students think much about the library as a source for streaming video• But both could use the help
• Make it seamless and easy• And discoverable
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Questions?
• Email [email protected]• White paper is available for free at
www.sagepub.com/repository/binaries/pdfs/StudentsandVideo.pdf