Inbound Growth Marketing that ignites sales
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Inbound Growth Marketing that ignites sales
Whyalign?
www.stateofinbound.com
Marketing and Sales alignment checklist
ü Definethecommonlanguageü Setgoalsonquan6tyandvalueü Agreeonqualifica6oncriteriaü Automatetheprocessasmuchaspossibleforspeedü Providecontextfortheconnec6onü Askques6ons,don’tpitchü Createmul6pleconnec6onaDemptsü Definetheoutcomes–advance,nurture,disqualify(withwhy)ü Review,learn,improve,repeat.Marke6ngandSalesmustworktogethertosolvethechallengeforthebuyer!
Parting thought…
The new reality is that we as buyers are in control. To the buyer, the buying experience is what differentiates us from our competitors. We must now see marketing and sales as services we provide to our future customers.
Whathappenswhenyougetitright?
hDps://www.babelquest.co.uk/blog/integra6ng-inbound-marke6ng-and-sales-boosts-growth-for-it-innovators-lan3
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