Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors. Direct or indirect imitation or use of any of the ideas or other documentation or their implementation is not permitted until we have issued our prior written permission. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 5 th May 2014
UK Grocery Retailer Insights. Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 5 th May 2014. Cheam – Wednesday 30 th April. Key Customer Themes : NEW Home Spring / Summer Catalogue: F ront of store display advertising the new brochure. - PowerPoint PPT Presentation
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Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors. Direct or indirect imitation or use of any of the ideas or other documentation or their implementation is not permitted until we have issued our prior written permission.
UK Grocery Retailer InsightsWeekly retailer themes and brand promotions from the top UK grocery retailers.w/e 5th May 2014
Key Customer Themes:• NEW Home Spring / Summer Catalogue: Front of
store display advertising the new brochure.• NEW Cheaper Grocery Deliveries: 1 hour slots now
from £1; charges down and staying down. Advertised on security shrouds, a front of store standee and high signs on entry.
• NEW One Of The Family – Always There To Lend A Helping Hand: Highlighted by bus stops in the pet department.
• NEW We’re Called Tesco Bank, Because We’re 100% Owned By Tesco, And We’re A Bank: Displayed at every other checkout.
• Giraffe Restaurant Opening: Notification of forthcoming restaurant opening as part of the store.
• Love Your Garden: Front of store stacks and 10 bays of gardening / outdoor items and plants.
• Local Engagement: Signs in car park encouraging local businesses to have car park space to sell their products.
• General Feel: Tidy, well stocked and plenty of staff to assist.
Key Deals:• Selected Lager / Cider / Beer (10 – 15 pk): Any 2 For £18• Selected Health And Beauty Products: ½ Price• Selected Cleaning Products: ½ Price• Selected Frozen Products: ½ Price• Yorkshire Tea (240pk): £5• Tesco Baked Beans (4pk): £1.20• Tesco Free Range Eggs (6pk): £1• Chicken Breast Portions: £4
Key Deals:• Selected Meat / Fish / Poultry: 3 Packs For £10• Heinz Baked Beans / Spaghetti (4pk): 2 For £3• Selected Kellogg’s Cereals: 3 For £5• Nescafe Original Coffee: £4• Packs Of Biscuits (Various): £1• Pampers Nappies (Various Sizes): 2 For £20• Multi Purpose Soil / Growbags / Bark Chips: 3 For £10 • ASDA Ice Cream: 2 For £3
Key Customer Themes:• NEW ASDA Car Insurance With A Free MOT:
Advertised on large signs at the front of the store and at checkouts.
• NEW Big Savings On Big Brands This Spring: Overhead signs in the central aisle.
• Price Lock – It’s Not A Promotional Price, It’s An Everyday Price: Advertised mainly in the fruit & veg section, along the central aisle and attached to various offers.
• Let’s Garden: 14 bays, 2 gondola ends and stacks at the front of the store. Also supported throughout the store.
• Baby & Toddler Event: 14 bays of products, highlighted throughout the department, on gondola ends and around the store via overhead signs, bus stops and barkers.
• NEW You’ll Be 10% Better Off At ASDA – Let’s Go Disco: Seen on signs at the entrance to the store.
• General Feel: The shelves were well stocked and there were plenty of staff. The ‘Let’s Garden’ and Baby & Toddler events were heavily promoted throughout the store.
Key Customer Themes:• NEW Love Your Little Ones: Various offers in the baby
and toddler aisle. Supported by directional hanging signs and shelf fins.
• NEW Try The By Sainsbury’s Range: Supported with ‘Try Me’ signs on various by Sainsbury’s products
• NEW Active Kids Vouchers: Overhead signs at checkouts promoting healthier lifestyles for children.
• Summer: Summer items in the seasonal aisle, promoted throughout the store via overhead directional signs, bus stops, hanging signs and shelf edge strips.
• Brand Match: Continues in store, supported by bus stops.
• Double Up Your Nectar Points: Offer continues to be highlighted throughout the store, supported by bunting, bus stops and shelf fins.
• General Feel: The store has been refurbished fairly recently and looks much more spacious. The shelves were well stocked and the store was busy, clean and tidy.
Key Deals:• Selected Wines: Save ⅓• Twinings Tea Bags (80pk): £2.50• Colgate Toothpaste: 3 For 2• Wotsits Crisps (6pk): £1• Cadbury’s Digestives: £1• By Sainsbury’s Hot Chocolate Fudge Pudding: £4• Nestlé Nobbly Bobbly (4pk): £1.25
Key Customer Themes:• NEW Seasonal Bay: 3 bays dedicated to garden items, 3
bays dedicated to a Summer of Sport and 4 bays dedicated to Discover Europe wines selected from around the continent. Supported by header boards, shelf edge strips and shelf fins.
• Waitrose Brand Price Match: Continues to be promoted throughout the store. Offer supported by overhead signs.
• NEW Free Grocery Delivery: Supported by the slogan “We won’t charge you a penny for delivery – not a sausage”. Seen on standees and shelf barkers.
• NEW Local Produce: 3 aisle ends dedicated to locally produced food & drink. Supported by header boards.
• General Feel: The store was clean, tidy and well stocked. It was fairly quiet, with just a few tills open.
Key Deals:• Kit Kat (8pk): £2 For 2• Selected Gins: 20% Off• Selected Wines: Under £5• Seriously Strong Cheddar: Save ⅓• Andrex Toilet Tissue (9pk): £3.50• Ye Olde Oak Party Hot Dogs: 2 For £2
Key Customer Themes:• Eat Well: Large display at the entrance offering healthy
recipes and promoting the use of basic ingredients such as pasta, rice, malt vinegar and olive oil. Leaflets with the slogan “Pick up your healthy recipe and ingredients” situated at every checkout.
• Easter: 2 bays of reduced confectionary. • Gardening: A large display at the front of the store and
two bays of potted plants / cut flowers.
• General Feel: Spacious store with well stocked shelves, bar the promotional areas. Plenty of staff were stacking the shelves and helping customers.
Key Deals:• Dine In For Two: £10• Ariel / Bold / Fairy Detergent Gels: £3• Luxury Yogurts: Mix & Match 3 For 2• Count On Us Ready Meals: 3 For 2• Selected Fishcakes And Crispbakes: 2 For £3• Fruit Juice From Concentrate: Mix & Match 3 For £5• Cut Flowers: 2 For £5
Key Customer Themes:• NEW Fair & Square Prices: Seen advertised on a board
in the car park and on overhead signs.• Everyday Bargains: Seen on overhead signs and on
gondola ends.• A Good Deal For You: Slogan advertised on all major
offers around the store. Seen mainly on overhead signs and the sides of dump bins.
• Fairtrade: Various picture displays on pillars highlighting the Co-Op’s concern for the environment and producer community when sourcing and selecting products.
• General Feel: The shelves had a number of gaps, especially on promotional areas. There were plenty of staff to provide assistance.
Key Deals:• Typhoo Teabags (240pk): £3• Coca Cola (6pk): BOGOF• Coca Cola Bottles (175 L): 2 For £2• Triple Velvet Toilet Tissue (9pk): £3• Selected Laundry Cleaning Products: ½ Price• Walkers Baked Stars Crisps (6pk): £1• Pampers Nappies: 2 For £9• Lunch Meal Deal: £3
Key Customer Themes:• Special Offers: Promoted throughout the store via large
header signs, shelf barkers and smaller poster signs.• NEW Healthy Checkouts: Dump bins at checkouts
containing healthy snacks. Supported by till point posters.
• NEW ‘Cheaper’: Various items around the store with ‘Cheaper’ signs highlighting price reductions.
• General Feel: The store is going through a major refurbishment programme; the car park is to be expanded and repaved, and the inside has had new windows fitted. The store will be closed from 5pm on the 4th May until 8am on the 19th of June for a comprehensive refit. During that period, a free mini-bus service will run to a sister store in Ipswich and customers will receive a £5 voucher every week, running for 6 weeks.
Key Deals:• Nouvelle Toilet Tissue (9pk): £2.49• Lenor Fabric Conditioner (1.4L): £1.99• King Of The Grill Stacking Crisps (175g): 99p Per Pack• Quavers / French Fries: £1• Free Range Eggs (6pk): 89p• Thin Crust Pizza: £1.25
Key Customer Themes:• Swap And Save: Main theme throughout the store,
supported by overhead signs and front of store advertising.
• NEW Special Buys For Thursday 1st May: Poster in large framed window display.
• Aldi Super 6: Offers on 6 products from the fruit & veg and meat sections. Supported by header boards, window posters, floor stickers and shelf edge strips.
• General Feel: Store was well stocked but untidy, with empty boxes left in the aisles. There were not enough staff to provide the requisite amount of assistance, all the tills were busy and most customers were buying in bulk. The car park was congested.
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