Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors. Direct or indirect imitation or use of any of the ideas or other documentation or their implementation is not permitted until we have issued our prior written permission. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. we 27 th July 2014
UK Grocery Retailer Insights. Weekly retailer themes and brand promotions from the top UK grocery retailers. we 27 th July 2014. The Hythe, Colchester – Wednesday 23 rd July. Key Customer Themes : - PowerPoint PPT Presentation
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Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors. Direct or indirect imitation or use of any of the ideas or other documentation or their implementation is not permitted until we have issued our prior written permission.
UK Grocery Retailer InsightsWeekly retailer themes and brand promotions from the top UK grocery retailers.
we 27th July 2014
Key Customer Themes: • Special Offers / Various Aisle End Offers: These
offers are supported by snow ploughs and header boards.• Fuel Save: This theme continues in store. It is
supported by overhead signs, till point POS and outside banners.
• Clubcard Boost: This is supported by out side A boards.• The Garden Sale Half Price: The seasonal aisle at the
back of the store is dedicated to garden items. It is supported by bus stops and outside A board.
• Prices Down And Staying Down: This theme continues in store. It is supported by overhead signs, shelf fins and standees.
• School Shop: The seasonal aisle at the front of the store is dedicated to all school items, from shirts to sharpeners. This theme is supported by overhead signs, shelf fins and header boards.
• General Feel: The store was well stocked clean and tidy.
Key Customer Themes:• £15 Summer Bonus - Collect 4 Coupons When You
Spend £40 Or More And Save £15 On Your In Store Shop At The End Of August: This theme is supported by overhead and hanging signs.
• I'm Your New Cheaper Morrisons: This theme continues in store. It is supported by overhead and hanging signs throughout the store.
• Great Value: There are aisle end offers found throughout the store. The theme is supported by snow ploughs.
• Pick Of The Shop: This theme continues in store. It is highlighted by A boards and shelf fins.
• Seasonal Aisle: This aisle is dedicated to outside related items. It is highlighted by shelf edge strips.
• General feel: This store is fairly small. It is quite dated but clean, tidy and well stocked.
Key Deals:• Surf Wash Powder: ½ Price• Persil Washing Liquid: £1• Doritos: ½ Price• Coca Cola 8pk: £2.64• Selected Fruit And Veg: 3 For £1.50• Toilet Tissue Nouvelle 16pk: £4
Key Customer• Shop Online At Waitrose.com And Let Us Deliver To
Your Door: This theme is supported by window posters, overhead signs and header boards. There is also till point and trolley POS.
• Summer Of Sport: The seasonal aisle is continuing to carry this theme which is supported by hanging signs, header boards and shelf fins.
• General Feel: The store was well stocked clean and tidy. There were quite a lot of reduced items that were going out of date in several departments. There was a ladder rack at the front of the store dedicated to Heinz Offers for the perfect BBQ.
Key Customer Themes:• Summer Of Flavour: This theme continues in store. It is
supported by header boards, bunting and grocery van shaped POS.
• Offers: Offers are promoted on aisle ends, including mix and match. The theme is supported by shelf barkers and header boards.
• Free Wine When You Buy 4 Picnic Items: This is an aisle end offer. It is supported by shelf edge strips, shelf barker and header boards.
• Marks And Spencer Bank: There are several standees and till point POS advertising the new M&S current account.
• General Feel: The store had a nice summer feel with garden furniture and picnic items on display at entrance to food hall.
Key Deals:• Grill Items: 3 For £10• Strawberries 400g: £2• Dressings And Marinades: 2 For £3 • Fuller For Longer Range: 3 For £10• Mix And Match Fruit And Veg 3pk: £10• Mix And Match Poultry: 3 For £10
Key Customer Themes:• Swap And Save: This theme continues in store. It is
supported by overhead signs and window posters.• Aldi Super 6: This meat, fruit and vegetable offer
continue in store. It is supported by hanging signs, shelf edge strips and header boards.
• Special Buys: This continues in store on Sunday and Thursday’s. Aldi school shop starting July 24th.
• Award Winning Supermarket 2014: This theme is supported at till points and with window posters.
• General feel: This Aldi store are recruiting new staff. They also have new fruit and vegetable counters. The store was being restocked at time of visit.
Key Customer Themes:• Seasonal Aisle: This aisle is dedicated to barbecue and
garden related items. It is supported by shelf barkers.• Fair And Square Prices: This theme continues in store
and is supported by shelf fins, tax discs, standees and overhead signs.
• A Great Deal Locally: This theme continues in store. It is supported by aisle end offers, header boards, dump bins, a pallet wrap around and shelf edge strips.
• Good With Food: This theme continues in store. It is supported by aisle end offers, header boards, dump bins, a pallet wrap around and shelf edge strips.
• The Best Produce Local Produce For You: This theme continues in store. It is highlighted by overhead signs, hanging signs, shelf edge strips and tax discs.
• It's Summer Time: There are overhead signs and header boards highlighting summer related produce and BWS.
• General Feel: The store looked like it was waiting for a delivery as it had many empty shelves. There were lots of half price offers and £1 offers on aisle ends.
Key Deals:• Free Range Medium Eggs 12pk: £2• Thirst Pockets Kitchen Roll 6pk: £4• Loyd Grossman Sauces: £1.04• Radox Bath: £1.07• Prosecco: 1/3 Off• Space Raiders 10pk: £1• Mr. Kipling Bakewell Tarts: £1
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