UK: e-lending pilot project Richard Mollet Friday 16 May 2014.

UK: e-lending pilot projectRichard MolletFriday 16 May 2014

The Aim

real time, real world, UK based research

establish the impact of ebook lending in public libraries on authors

and publishers sales and on the library service

Why

Sieghart Review March 2013

“A number of pilots in 2013 using established literary events should be set up to test business

models and user behaviours, and provide a transparent evidence base: all major publishers

and aggregators should participate in these pilots”.

Sieghart….

• Lending should be free of charge

• Members should be able to borrow digital books remotely

For consumers and libraries

Sieghart….

• Lending should be free of charge

• Members should be able to borrow digital books remotely

• One user one copy

• Digital copies deteriorate, ensuring repurchase after x loans / time period

For consumers and libraries

For authors and publishers

How

£40,000 from British Library Trust

Society of Chief LibrariansThe Publishers Association

MTM-London

12 Months from February 2014

Where

Newcastle

Peterborough

Derbyshire

Windsor & Maidenhead

Other Details

“One Copy One Loan”

Loan Periods: 7 days or 21 days

8 major UK publishersCanongate, Faber, Harlequein, HarperCollins,

Hachette, Macmillan, Simon & Schuster, Penguin Random House

Front, mid and back list

Data Sources

Library data• Membership• Footfall• Loans

Data Sources

Library data

Aggregator data

• Membership• Footfall• Loans

• Registrations & logins• Loans• ‘Clicks to buy’

Data Sources

Library data

Aggregator data

• Membership• Footfall• Loans

Publisher data

• Registrations & logins• Loans• ‘Clicks to buy’

• Digital sales data• Physical sales data

Consumer Research

Loan / purchase volumes

• Books purchased / read in last 6 months and change in behaviour

• Current device ownership• Use of library in last 6 months

Consumer Research

Loan / purchase volumes

Consumer journey

• Books purchased / read in last 6 months and change in behaviour

• Current device ownership• Use of library in last 6 months

• How they discover titles• How they decide whether to loan or

purchase• What they do when a title is unavailable

Consumer Research

Loan / purchase volumes

Consumer journey

• Books purchased / read in last 6 months and change in behaviour

• Current device ownership• Use of library in last 6 months

Consumer perceptions

• How they discover titles• How they decide whether to loan or

purchase• What they do when a title is unavailable

• Impact of e-lending on perceptions of library service

• Whether / how they discovered e-lending• Satisfaction with e-lending service

Considerations

Year Long Pilot to Cover Peaks and Troughs

Limited by Budget

Fully Voluntary

Fully Transparent

Outcomes

Data Dependent

Subject to Detailed Discussion and Review

Full Engagement with All Constituencies

Fully Transparent

UK: e-lending pilot projectRichard MolletFriday 16 May 2014