Uicmarketing presentation

WHO AM I My name is Quincy McBride. I am a recent MBA

graduate in Marketing from Strayer University with over 5 years of diverse marketing and communication skills. At this next stage in my career I would like to work with the

Intercollegiate Athletics Department @UIC so I can continue to drive growth and in turn impact a greater number of people though my work in public relations and event marketing.

WHAT I DO? What I do is designed  to win marketing battles–

battles for sales, battles for market share, battles to protect customers from competitors and lure them away.

My job is almost always to get attention and motivate people to take action without breaking the bank doing it.

Therefore, my goal is to identify, build, energize and reward clientele. Customer loyalty is the key to reaching marketing goals.

You are looking for someone who has these qualifications

Bachelor’s degree in business marketing, communications or a related field.

Direct knowledge of NCAA rules and regulations required.

A minimum of 2 years of relevant experience required.

My Qualifications Successful marketing and communications manager

with 5+ years’ experience.

Expertise in the areas of community relations, event planning and public relations.

Demonstrated ability to develop, manage and implement marketing strategies that increase brand value.

Former student coordinator of the Intramural Sports Departments at Troy University and sports reporter.

Knowledge of NCAA rules and regulations.

But what is it that you REALLY need?

You need somebody that can help you SAVE TIME, SAVE MONEY &

INCREASE revenue!

Why you should hire me If offered the job, I will strive to help the

Intercollegiate Athletics Department @UIC  increase profits, meet its goals and reach its potential. I have what it takes to connect the UIC brand to its fans and leverage their passions.

I will ensure that our consumers are happy and that I have helped create a memorable experience for them at all customer touch points!

How can I provide value ? Marketing is simply about making

your consumers happy and trusting that you will meet and exceed their expectations!

TRUST + RELIABILITY = DELIGHT

The following slides showcase the areas in which I can help.

BRAND CONSULTANCY How do you know if you are

connecting your vision with your fans' expectations?

I can provide brand analysis by benchmarking, interviews, insight & trend hunting, positioning and ongoing consultation/strategic advice.

Ideas and Creativity

You need a big idea, what is it?

I am both left and right brain centered. I can think both strategically, analytically and

logically.

At the same time I can be intuitive, visual and maintain a high level of emotional Intelligence in order to understand consumer desire.

EVENT COORDINATION

I offer experience in event coordination, talent management, location services, staffing, ticketing, product sampling, field marketing for all events including grassroots programs, building wraps and guerrilla marketing.

HOSPITALITY

How can the Intercollegiate Athletics Department @UIC strengthen the relationship with its partners, stakeholders and prospects…?

I can deliver brand experience in event management, exclusive knowledge of public relations, client relationship management and events in the world of sports and delivering integrated marketing programs for clients and sponsors.

Ambassadors & Celebrities

What and who is the best ambassador and how can we attract them to raise the visibility of our events and services?

Profiling, negotiations, contracts, appearances, promotional tours, media events, launches, interviews and social media publishing is what I will engage into the marketing mix.

Social Media and Digital

I want to help the Intercollegiate Athletics Department win in all social media channels. How?

Community management, micro publishing, blogger relations, online seeding, digital content, mobile marketing and social media.

Branded Content

How would I like to present the UIC brand?

Photo shoots, radio programming, branded TV programming, product placement, webisodes, online streaming, editorial content, promotional items and print materials.

PUBLIC RELATIONS

What’s my PR strategy and activity?

Media relations, media events, partnerships, ads, PR, crisis management, media monitoring, campaign evaluation and lobbying.

Finally If you want to learn more about me and my

background please check out the following links

linkedin.com/in/quincymcbride/

http://www.marketingeuphoria.blogspot.com/

twitter.com/johnquincyastor

Contact Cell: 404-509-5874

Email: [email protected]

THANK YOU FOR VIEWING MY PRESENTATION