Uglove final (1)

June 2015

PROBLEM

PROBLEM

GOAL

Educate people on the issue and make U-Glove an obvious choice.

AUDIENCE

“Women speak about 20,000 words a day. That’s 13,000 more than the average man.” -Dailymail

Women25-45 years old

Health advocatesMomsTrendy

RESEARCH

Deaths USA: 2,596,993

Influenza/Pneumonia: 56,979

Source:Deaths: Final Data for 2013, tables 1, 7, 10, 20

Approximately 50% of personal bankruptcies are due to medical expenses.

Source: Health Affairs

+

FEAR

=

RESEARCH

+In the U.S. nearly 8.7% of people have at least one

extreme specific fear.

Source: American Psychiatric Association

We are instinctual animals=

INSIGHT

Every time you’re going to do something there is an inner voice that’s telling you whether you

should or should not do it.

STRATEGY

Entice women to use U-Glove at the gas station by communicating to their inner

voice through a friendly figure.

IDEA

Create a character that resembles our inner

voice.

TONE OF VOICE

Caring

Relevant

Funny

“Humor has nearly 25% greater impact.”

TONE OF VOICEEXAMPLE

PHASES

1.

2.

78% of U.S. adult females use Facebook, while only 69% of men do.

20% of women are on Instagram, while 15% of men are.

One fairly even split exists for Twitter, which sees 18% of women and 17% of men.

PHASE 1Platforms

PHASE 1Social Audit

500 followers 148 followers 71 followers

1. Use of same content in all platforms2. No regular posting3. Needs more facts about health and/or germs

CHARACTER

VIDEO

#MyInnerBFF

#MyInnerBFF

PHASE 1

PHASE 2

YOUR INNER BFF LIVES HERE.

71% OF GAS PUMPS ARE CONTAMINATED.PUMP CAUTIOUSLY.

YOUR INNER BFF GLOVES YOU.

TOUCHING A GAS PUMP IS LIKE SHAKING HANDS WITH 13,000 PEOPLE.

YOUR INNER BFF GLOVES YOU.

71% OF GAS PUMPS ARE CONTAMINATED.PUMP CAUTIOUSLY.

THANK YOU!

Lissette, Lisa, Sasha, Diana and Elena.

THANK YOU!

Attract: Educate: Engage: Loyalty:

How can we help them

solve the problem?

What would my audience love?

What would they find interesting?

Ask and

Listen

Are we having enough

conversions?

80% 20%

PHASE 1Content Pillars