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8/7/2019 Ufone Project Final
1/5
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8/7/2019 Ufone Project Final
2/5
General: We could not find any thing generalSpecific:
Saaf awaz
Teri awaz ka jadu where teri directly refers to UfoneClich: A girl forgetting her mobile and a man giving itback to her has become old and obselete.Jargon: Mobile users of other network who have voice
clarity problems with their networkFormal: The start of the advertisement is formalInformal: The end of the advertisement is informal
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8/7/2019 Ufone Project Final
3/5
D enotation: App ka mobile and marbaniConnotation:
Barish ki boond jesi(Refers to Ufone voiceclarity)
The girls voice is an indirect reference toother mobile networks that seem very attractive
but have poor voice quality. Abstract: Mugay bhi chabi doo ma nay bhi linemarni hai and oay nikalConcrete: Key, phone, car, bonnet and voice
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8/7/2019 Ufone Project Final
4/5
Ufone VoicePhone
ClarityFlirting
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8/7/2019 Ufone Project Final
5/5
T hough this is an excellent T V commercial, there isstill room for improvement. T his is how we wouldlike to change the add:
Plot of the add is a clich, albeit a very wellexecuted one.
All the alternative endings in the add should be
taken away.
