UFO Moviez presentation

REDEFINING ENTERTAINMENT

CINEMA – EFFECTIVE AND EFFICIENT Captive Audience

No Remote control……..no opportunity for adv. avoidance (8% only)

Growing medium

Targeted Advertising – Hyper Local

Clutter Free

High Recall Factor: Size and Scale of Creative – “Largeness of Content and Impact”

Source : MAGNA GLOBAL REPORT

CINEMA – EFFECTIVE AND EFFICIENT Growing consumption of cinema entertainment

Sought After Demographics: 80% of viewers are age group 20-45 years young & up-market

Increasing average occupancy of Theatres : 54% and growing with fresh content

Opportunity to associate with Celebs and Content

Low cost per contact (CPC for UFO 20-30 paise vis-à-vis Rs. 2-3 for cinema)

Source : IMRB SURVEY- NOVEMBER 2012

CINEMA ADVERTISING : BEFORE DIGITAL Analog Technology : Each screen is stand alone

Few Cinemas are release centers Low occupancy of cinemas Fewer movies being released

De-growing regional movie industry

Difficult Logistics for advertisers and content providers……..slow speed to market

No transparency for advertisers

DIGITAL CINEMA NETWORK

Film Print

Compression

Encryption Movie and License

Upload to Satellite

Standard Geo-synchronous

Ku-band Satellite

Cine

Blaster

Projector

Movie and License

Download from Satellite

Telecine

Digital Master

UFO is worlds only satellite based Digital Cinema Network

ABOUT UFO MOVIEZ World’s largest and only satellite based digital cinema network

Close to 3000 screens 1300 cities 30 States and Union Territories Over 18 Cr potential audience with 0.3 million (29 Languages) shows per month Delivers over 9 Cr audience every month (@ 54% occupancy) Almost 100% unduplicated audience

Screens almost 80,000 shows a week In 29 languages More than 25 Million eye balls per week

Released 1201 movies in the year 2011 UFO commands over 51% share of all prints released for any Bollywood movie UFO and its Subsidiary Scrabble Channels 2/3rd of the box office revenue

Satellite Delivery of content

Wide spread release at fraction of print cost

Curbing Movie Theft

Complete Control and Transparency : logs for each spot played

Opening up of newer revenue streams such as on screen advertising, live alternate 2D and 3D Content etc.

DRIVING FORCES BEHIND UFO

Currently over 3000 operational in India

UFO Footprint

Andhra Pradesh 536 Goa 13Karnataka 360 Delhi 13

Maharashtra 275 Himachal Pradesh 12Kerala 260 Jammu & Kashmir 12

Tamil Nadu 219 Uttaranchal 11West Bengal 197 Meghalaya 5

Uttar Pradesh 182 Tripura 4Gujarat 136 Chandigarh (UT) 3Bihar 132 Daman & Diu (UT) 2Orissa 129 Pondicherry 2

Madhya Pradesh 90 Manipur 2Rajasthan 71 Andaman & Nicobar (UT) 1

Assam 55 Arunachal Pradesh 1Chhattisgarh 55 Uttranchal 1

Punjab 52 Dadra & Nagar Haveli (UT) 1Jharkhand 46 Sikkim 1Haryana 22 Nagaland 1

MOVIES RELEASED ON UFO

30 Languages

Regional Languages as big as Bollywood

Others include Avadhi, Badaga, Bundelkhandi, Kokani, Malavi, Sambalpuri, Uttarakhandi,Lambadi 24 films weekly (11-12)

Sr. no. Language Number of Films

1 Hindi 8872 Tamil 8413 Kannada 4854 Telugu 5465 Malayalam 4996 Dubbed 3817 Marathi 2948 Bhojpuri 2839 Bengali 279

10 English 14211 Gujarati 9812 Oriya 8713 Punjabi 80

14 Chhattisgarhi 5315 Assamese 2016 Sindhi 1017 Urdu 618 Haryanvi 519 Maithili 420 Rajasthani 421 Tulu 422 Nepali 223 Others 12

  Grand Total 5022

7700

2300

Cinema Universe

Active ScreensInactive Screens

66 % of Box Office Collections happens through UFO screens

6000

1700

Active Screens

Digital ScreensAnalog screens

4000

2000

Digital Screens

UFOOthers

3000

1000

UFO Screens

UFO single screensMultiplex screens

REACH Total No : of Theaters : 2900

Average Seating Capacity : 580

Average number of shows : 3.5

Average Occupancy : 54 % ( As per IMRB survey 2012)

Reach Delivered : 9.64 cr ( Largely unduplicated)

OPTIONS @ UFO

• Solutions for advertising On-screen sight, sound and motion (Cinema Spots). Still image advertising (Cinema Slides). In-theatre promotional opportunities (Cinema Extensions)

• Guaranteed execution of campaign FCT package is digitally linked to the film, film + ad package plays out by default. Fast forward function is disabled. Adv. revenue is shared with the theatre owner

MOVIES RELEASES FEB- MAR

Language Total Language TotalHindi 31 Assamese 2Tamil 27 Punjabi 2

Malayalam 22 Telugu Dubbed 7Telugu 20 Gujrati dubbed 1Bengali 14 Malayalam Dubbed 1Kannada 12 Marathi Dubbed 1English 8 Odia 1Marathi 7 Oriya 1Bhojpuri 6 Punjabi dubbed 1Gujarati 6 Rajasthani 1

Tamil Dubbed 7 Sindhi 1Hindi Dubbed 4 Grand Total 183

Thank You