UFI Info February 2010

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Page

UFI INFO

2 • Calendar of UFI meetings and events

3 • Message from UFI’s President

4 • Global Exhibition Barometer identifies regional differences

5 • Brainstorm with your CEO colleagues at the UCF in Geneva

6 • Global response to UFI Delphi Study

6 • Are you involved in ISO’s standard on sustainable development in

event management?

7 • UFI in Xi’an for CEFCO meeting

8 • UFILive off and running!

8 • UFI’s Focus Meeting on Social Media will bea topic primer

9 • UFI makes working visit to Iran

10 • UFI educational projects underway: meetings, studies and

curricula

11 • UFI launches 2010 ICT Competition

12 • Update on UFI Open Seminar in Taipei

13 • Ever been to Manama?

14 • UFI Operations Award launched on cost efficient operations

15 • UFI members in the news

15 • Time management: UFI members meet at CEFCO

16-17 • Programme of the UFI Open Seminar in Asia

18 • Programme of the UFI Focus Meeting on Education: Taipei

19 • An invitation from Singapore! You don’t want to miss this!

February 2010

UFI Meetingand Events Calendar

UFI INFO - FEB 2010 - 2

2010

UFI Executive Committee Meeting 3 February Geneva (Switzerland)

UFI Global CEO Forum (UCF)* 3 - 5 February Geneva (Switzerland)

UFI Education Committee Meeting 2 March Taipei

UFI Education Focus Meeting* 3 March Taipei

UFI Asia/Pacific Chapter Meeting 4 March Taipei

UFI Open Seminar in Asia* 4 - 5 March Taipei

UFI Operations Committee Meeting 18 March Frankfurt (Germany)

UFI Middle East/Africa Chapter Meeting 29 March Manama (Bahrain)

UFI Open Seminar in the Middle East* 29 –31 March Manama (Bahrain)

UFI Operations Committee Meeting 28 April Paris (France)

UFI ICT Focus Committee Meeting 29 April Paris (France)

UFI Operations Focus Meeting 29 April Paris (France)

UFI Focus Meeting on Social Media 30 April Paris (France)

UFI Executive Committee Meeting 10 -11 May Munich (Germany)

UFI Executive Committee Meeting 21 June Budapest (Hungary)

UFI Board of Directors Meeting 21 June Budapest (Hungary)

UFI Associations’ Committee Meeting 21 June Budapest (Hungary)

UFI European Chapter Meeting 22 June Budapest (Hungary)

UFI Open Seminar In Europe* 21- 23 June Budapest (Hungary)

UFI 77th Congress 10 - 13 November Singapore

* UFI events also open to non-members

UFI Media PartnersUFI Platinum Sponsor

UFI Supported Events

SISO CEO Summit 11-14 April Austin, TX (USA)

UFI INFOFebruary 2010

Message fromUFI’s President

Dear UFI Colleagues,

UFI members have always been the leading organizers, venue operators and partners of the exhibi-tion industry. Our members are organisations, not individuals. Over the past ten years UFI has takensteps to ensure that there is a strong vertical participation from among UFI member organisation col-leagues. From our membership of 537 organisations we have developed an active database of over5,500 individuals who are regularly apprised of UFI initiatives and invited to participate in UFI pro-grammes. We have developed seminars and focus meetings designed to appeal to exhibition col-leagues ranging from recently hired project trainees to CEOs. And we strive to continuously achievean ever wider level of demographic outreach. Today UFI regularly pushes out trade fair related infor-mation directly to a total of 20,000 interested contacts around the world.

New media tools are opening opportunities for us all. They also present new challenges as we seekto effectively integrate them into our daily communications. Information is now “pulled” by contacts wenever before considered. Contact is possible on a 24/7 basis. Time zones and “business hours” nolonger are barriers. We can communicate when we want, and where we want. We can exchangeinformation, knowledge and ideas around the clock, swiftly and at minimum cost. Every day UFImembers are developing new mobile apps (HKTDC), twitter campaigns (CES) and Facebook commu-nities (IFEMA).

This month UFI has taken its communications with the global exhibition community a giant step for-ward. With the launch of our UFILive blog, we have opened the door to a shared online journal for aglobal exchange of information and ideas. The purpose of UFI Live is to give the international exhibi-tion community a forum for dialogue. We plan to present timely topics; interesting data and meaningfuldiscussions about the trade fair industry with the hope that it will not only strengthen our industry butwill also bring together our fellow members from around the world. If you want to provide insightabout a new event, an article you have just read, new stats, news about your region, other interestingindustry related blogs or websites, in fact any information that affects the exhibit industry, please con-tact UFI’s Community Manager, Barry Siskind ([email protected]) or UFI’s Communications Manager, LiliEigl ([email protected]).

It is our hope that UFILive will develop into an exciting social media community for all exhibition pro-fessionals. And as such we plan for it to eventually become the home base for other UFI messagingplatforms such as Twitter, Facebook and LinkedIn.

So direct your iPhone, blackberry or any other smartphone, or guide your trusted old internet web

browser to www.ufilive.org and join in. Communities are made up of people. So join us as we spread

the UFILive word.

Manfred Wutzlhofer




At the beginning of 2009, UFI, the Global Asso-ciation of the Exhibition Industry, decided to as-sess the impact of the economic downturn bydeveloping a “Crisis Barometer” based on theperceptions of UFI members in 82 countries. Forthe USA, an identical survey was conducted bySISO (Society of Independent Show Organizers)and for Central & South America by AFIDA(Asociacion de Ferias Internacionales de Amer-ica) of their respective members. Results ofthese surveys were published in February, Mayand August 2009. This tool now goes forward asthe “Global Exhibition Barometer”, with 2 surveysplanned per year.

The current Global Barometer survey, conductedin December 2009, provides new insights intothe impact of the economic crisis on the exhibi-tion industry and, for the first time since this sur-vey was launched, identifies significant differ-ences across the various regions of the world.

A “bottom-out” of the turnover decrease is antici-pated in 2010, by a majority of respondents fromall regions, except Europe, as indicated in thegraphs below.

When looking more specifically at the combinedresults for the second half of 2009 and forecastsfor 2010, 60% of European respondents de-clared decreases for all periods as compared to32% in Asia/Pacific; 25% in the Middle East/

Africa and only 8% in the Americas.In 2009, in terms of operating profit, the Ameri-cas and Europe were more affected than theother regions, with 54% and 51% respectively ofrespondents experiencing a decrease of morethan 10% of their 2008 operating profit, or even aloss. The same was felt by only 29% of respon-dents in Asia/Pacific and 11% in the Middle East/Africa. For 2010, however, 41% of respondentsin the Americas expect an increase of 10% ormore, and the remainder anticipate a stablesituation. Respondents from other regions havecomparable expectations, except in Europewhere only 19% of respondents expect an in-crease of 10% or more in 2010. Finally, a major-ity of respondents from the Americas and fromAsia/Pacific believe that the global exhibition in-dustry’s economic recovery will occur in the sec-ond half of 2010. However, once again differ-ences can be noted across the regions. A major-ity of respondents from Europe and the MiddleEast/Africa believe this will not take place before2011.

UFI’s Managing Director, Vincent Gérard ob-served that, “It now appears that although allregions have been affected by the crisis, the

impact is being felt with significant differencebetween regions, and sometimes also within re-gions. It’s interesting to see that while the Ameri-cas and Europe appeared to be hardest hit bythis economic crisis, the Americas seem first torecover”.

Global Exhibition Barometeridentifies regional differences




Brainstorm with your CEO colleaguesat UFI’s Global CEO Forum for organizers

There’s a lot of hype out there about "socialmedia". Are you comfortable with how you canput Facebook, Twitter or LinkedIn to work foryou? The Power of Social Media for the TradeShow Industry will be one of the key topics atUFI’s Global CEO Forum (UCF) for exhibitionorganisers who will meet in Geneva fromFebruary 3 – 5, 2010.

Our speakers on this subject are sure to sparkexchanges providing the insight you need tomake "social media" an integral part of yourcorporate strategy. Learn how these new com-munities can drive new initiatives in your mar-keting, CRM, and HR programmes. Who’s thetarget? Can you lose control? How do youcreate a social media "buzz"?

Hosted by Palexpo in Geneva, this second by-invitation-only annual event is limited to only100 CEO-level participants who must meetUCF criteria. The UCF is a key forum for CEOexhibition organisers to brain-storm on the chal-lenges facing today’s exhibition leaders. Intoday’s difficult times it is more important thanever to network and learn from each other.

Take a look at the other topics which we’ll becovering during this two-day session atwww.ufi.org/ucf2010

Invitations to participate are extended based on

UCF participation criteria. This is an opportuni-

ty you don’t want to miss. For additional partici-

pation information please contact [email protected]

or go to www.ufi.org/UCF2010.

Hosted by:


More than 250 professionals from all economicregions around the globe enthusiastically repliedto the first phase of the UFI Delphi forecast. UFIwill use this analysis to project the development ofthe exhibition industry to 2020.

Surveyed parties were asked which factors theyfelt would impact the exhibition industry during thenext 10 year period and what impact the currenteconomic crisis may have on the industry as well.This study will identify what information will beneeded in order to make important decisions inthe future. A summary of this information willeventually be made available on the UFI websiteand exhibition professionals will be invited to dis-cuss the results.

The issue of intra-media competition is one of themost mentioned influencing factors. This includesan interplay of three forces: the development ofthe internet including mobile technologies, socialnetworking as a major challenge, and the competi-tion of other media, such as the internet as a salesplatform or special events as an alternative totrade shows.

Participating professionals have indicated twopossible consequences of the economic crisis.One group considers that international tradeshows will gain ground as a result of the expectedreduced participation in trade shows. Other advo-cates see regional shows growing due to traveland trade restrictions and also because of the riseof regional economic hot spots in certain develop-ing countries.

UFI will seek answers to these questions. In the

coming months Prof. Beier and his team from the

Cooperative State University in Ravensburg will

ask experts about their personal views on the fu-

ture of the exhibition industry. Keep reading UFI

Info where we’ll be sure to keep you updated.

The ISO project on “Sustainability in event man-agement” is now under way to releasing a newManagement System Specification standard witha probable release in 2012. The scope of thisstandard embraces all types of events (business,sporting, cultural) and will provide a frameworkwhich organizers, venues and other members ofthe supply chain can use to implement, maintainand improve sustainability during operations.

The first meeting of this “ISO 2012” project washeld in London from 18-21 January 2010.

Thanks to UFI’s “ISO liaison status”, UFI is able toparticipate as an “Observer” on the ISO ProjectCommittee and an “Expert” in the ISO WorkingGroup. UFI will not be able to take part in the vot-ing process, which is carried out at national level,by each member country in ISO. However, wecan play a very concrete role during its prepara-tion.

It is therefore particularly important that represen-tatives from the exhibition industry in each of thecountries, register as “participating” in this project,work with their national committee body to provideessential input which will properly support our ex-hibition objectives.

So contact your national body listed below and letus know your position as well. Be sure to makethe exhibition industry voice heard. The list of thecurrently 20 participating countries, with mentionof their corresponding ISO national member and,when available, the relevant exhibition industrybody follows:

In EuropeAustria (ASI), Belgium (NBN0), Bulgaria (BDS),Denmark (DS); France (AFNOR): FSCEF; Ger-many (DIN): AUMA; Italy (UNI); Spain (AENOR);Sweden (SIS); Switzerland (SNV); The Nether-lands (NEN); UK (BSI): EC&O;

In the AmericasArgentina (IRAM); Brazil (ABNT); Canada (SCC);Columbia (ICONTEC); Peru (INDECOPI)

In Asia/PacificJapan (JISC): JACE; Malaysia (DSM); New Zea-land (SNZ)

Underscored are UFI Members

Global responseto UFI long term DelphiStudy

Are you involved in ISO’sstandard on sustainabilityin event management?




UFI in Xi'an for the annual CEFCO meeting

The UFI team's first major meeting of the yeartook place, as it has for the past six years, inChina. The latest edition of the China Expo Fo-rum for International Cooperation, CEFCO tookplace in Xi'an, the capital of China's northwesternShaanxi province. Some 550 delegates fromacross China and around the world joined to talkabout developments in the industry and pros-pects for the year ahead.

The meeting is organized by the China Councilfor the Promotion of International Trade (CCPIT)and supported by UFI along with IAEE and SISOfrom the US. This year's event saw UFI Presi-dent Manfred Wutzlhofer kick off the proceedingsaccompanied by the team from the Asia/Pacificoffice in Hong Kong and a number of our mem-bers from around the world. At the opening cere-mony, he told delegates "UFI is delighted to sup-port once again this event which we clearlyrecognise as the most important meeting inChina which is rapidly becoming one of theworld's most significant exhibition markets".

The 78 Chinese UFI members spread acrossthe mainland, Taiwan, Hong Kong and Macaucomprises one of the larger UFI membershipgroups in the world. Many of those membersattend the CEFCO meetings and we once againtook the opportunity to get together to discussUFI issues. This UFI meeting was led by Asia/Pacific

Chapter chairman, Chen Xianjin. Mr. Chen andJess Wong from UFI's Hong Kong office briefedmembers on upcoming events and the latest UFIGlobal Barometer research. Of particular interestwas the upcoming 1st July deadline for all UFIApproved Events to beaudited. Several Chinese cities have takeninitiatives to help members meet the deadlineand three of the leading auditors in Chinaincluding UFI member BPA WorldWide,Shanghai Foison Credit and Beijing Zhong ZeYong Cheng CPA Co. briefed members on theirservices.

As it has each year, CCPIT presented its annualreport on the Chinese trade fair industry. Even asexports stumbled in the first part of 2009, manyof the major exhibitions continued to grow. Theydid, however, offer a note of caution on the rapidexpansion in exhibition venue capacity when Mr.Gu Chao, Director-General of theExhibition Department, called for careful reviewof wastage and under-utilsation of facilities.

Of course, for many CEFCO delegates, some ofthe key highlights took place outside the confer-ence hall including a visit to the remarkable terra-cotta warriors of the Chin emperor's tomb.

Next year's CEFCO will take place in January(exact dates to follow) in Hangzhou, the capitalof Zhejiang Province and site of the famous

UFI President Manfred Wutzlhofer meets State Leader Mr. BAI Lichen, Vice Chairman of CPPCC(National Committee of the Chinese People’s Political Consultative Conference).


For close to eight decades UFI has been thevoice of the global exhibition world. From its cor-porate and regional offices, the UFI team haskept its fingers on the pulse of information andissues that affect us all. Now, firmly into the 21st

century, UFI is expanding its outreach onceagain.

UFI is pleased to announce the creation ofUFILive – an opportunity for the exhibition indus-try to share meaningful dialogue and to explorebest practices, discuss what’s happening in thenews, talk about trends, and evaluate the impactof issues that affect our industry.

The UFILive blog is moderated by our CommunityManager, Barry Siskind, with the help of 22 guestbloggers from around the world. Each week therewill be new discussions about everything relatedto the exhibition community.

This is your opportunity to learn about the issuesyour peers are exploring and add comments fromyour perspective.

UFILive – the global exhibition community blog -is here for you. Join us now and register to jointhe discussions at www.ufilive.org.

If you wish, you can also follow us on Twitter atwww.ufi.org/twitter.

UFILive off and running!Join us now!

So what’s all the commotion about social mediaand blogs? Only two years ago everybody wastalking about Web 2.0. But two years in “Internet-Time” is like two generations in “real time”. Web2.0 has virtually been cast from our memoriesand doesn’t head up strategy meetings. The hottopic now is Social Media Marketing.

How can Social Media Marketing provide thevalue for tradeshows as it has done in the B2Csector? Where are the threats and the opportuni-ties? What should be our strategy? Will this topicvanish in another two years?

Are you lost? But do you want to learn? UFI hasbeen providing a number of occasions for you tocatch up on “community speak”. We addressedit at our UFI Congress in Zagreb and it’s promi-nent on the programmes of the 2010 UCF in

Geneva and UFI Open Seminars in Manama(Bahrain) and Taipei.

UFI is now preparing a UFI Focus Meeting de-voted entirely to Social Media to be held in Parison 30 April 2010.

So hold this date now, and plan to join us so thatyou understand that a “tweet” isn’t just a way forcanaries to communicate!

UFI’s Focus Meeting onSocial Media will be aprimer on this hot topic


UFI INFO - EB 2010 - 9


in 2013. Mohagheghian expressed a strong wishto join UFI at the earliest occasion. In Mashad,Ibrahim Alkhaldi met Sayyed Mohammed Sayyedi,Managing Director of Mashad Fair, and Chairmanof the Iran Exhibition Association. Sayydi pre-sented the Iranian association structure and goals.It also expressed its interest to become a memberof UFI in the near future.

The UFI MEA Regional Manager explained that“with more than 20 international venues indifferent cities and provinces, Iran now stands asone of the biggest exhibition industry markets inthe region. While UFI frequently receives requestsfrom candidates to join our global associatiion, siteinspections are required to ensure the highstandards of our association.”

Ibrahim Alkhaldi encouraged the Iranian organizersto adopt the UFI standards for auditing of exhibi-tion statistics and develop visitor registration sys-tems as a first step to joining UFI as these are a“must” for membership.

Following a successful site inspection evaluationconducted by UFI MEA Regional Manager Ibra-him Alkhaldi, Fars International Exhibition Com-pany in Shiraz, Iran, has been welcomed as aUFI member in the venue category. With theirentry into UFI, Iran now has four UFI members inour global association.

Javam Babak, Assistant of the Fair Department inFars Fair expressed his pleasure saying “joiningUFI is an honour and will surely help us to de-velop as it offers us significant international expo-sure”.

The visit to Iran also covered the central city ofIsfahan and north western city of Mashad. Ibra-him Alkahldi had additional meetings with Abdol-rasoul Mohagheghian, Managing Director of the

Isfahan Province International Exhibition Com-pany and Isfahan’s current fairground. They arecurrently developing a new venue project on theoutskirts of the city which will add more than50,000 sqm of exhibition space when completed

UFI makes working visit to Iran

Iman Mirzaeian, International Affairs Manager,Mashad Fair, Gavam Babak, Assistant of Fair De-partment, Fars International Exhibition Company,Shiraz, and UFI MEA Regional Manager IbrahimAlkhaldi

Ibrahim Alkhaldi, UFI MEA Regional Manager(center) flanked by members of the Mashad FairBoard of Directors including Sayyed MohammedSayyedi, Managing Director on his left and ImanMirzaeian. International Affairs Manager on his right.

UFI is working with the International University ofApplied Sciences in Bonn, Germany, to identifyeducation and training needs of the internationalexhibition industry on a global level, so as to de-velop a basis for the adaptation and developmentof new educational offerings.

Of the 150 participants from 44 countries whoparticipated in this study at the end of 2009, it canbe said that all respondents have shown a greatinterest in the topic of higher education and thetopics that should be addressed within thoseprogrammes. In this context it turned out thatprogrammes should definitely include topics thatare dealing with the organization of exhibitions.Due to work constraints, such programmesshould be short as employees cannot be ex-empted from work for longer than 1 week at atime. The analysis showed that companies expectdirect benefits such as increased customersatisfaction and greater competitiveness for


UFI educational projects underway:meetings, studies, and curricula

those employees participating in such pro-grammes. The results of this study will be pre-sented at the UFI Focus Meeting on education inTaipei on March 3.

If you take a look at page 18 of this UFI Infoyou’ll find the complete programme of the UFIFocus Meeting on Education which exceptionallyis open to all exhibition professionals: UFI mem-bers and non-members. If you’re consideringchanges to your in-house education pro-grammes, this is the place to be! Register onlineat www.ufi.org/taipei2010education.

And finally we’re planning to complete a full revi-sion of the free UFI Online Exhibition Coursewhich is available to all on our UFI website. Thisshould be ready by April and we’re counting onyou to push it out to your local academic bodiesand training organisations. It’s one of the besttools we have to promote our industry to youngprofessionals.




UFI’s ICT Committee has prepared a challengingtheme for this year’s 2010 ICT Award competi-tion. Entries must relate to applications for“Customer Relationship Management for Exhibi-tions“.

Entries submitted by UFI members or non-members must describe a programme that has

been successfully implemented by an organizeror venue manager.

What were the objectives for conducting CRMactivities within your exhibitions? Did your CRMapplication replace an existing programme or is ita newly applied solution? What added valueservices did your project seek to provide? Whatmeasures did you take to reach these objec-tives? What were the specific challenges facedand how were they overcome?

Evaluations will be based on quantitative andqualitative results. Your entry must include theproject objectives, the actions undertaken to

reach those objectives and the qualitative andquantitative results obtained.

If you’re interested in seeing how your pro-grammes stand up to those of others. please e-mail a short summary in English (no longer thanfour pages), briefly describing your entry [email protected] before 15 March 2010.

The UFI ICT Committee will evaluate all the en-tries. The selection of finalists will be based onthe following criteria: originality, strategy, effec-tiveness, improvement in terms of services, re-sults achieved and added value for participants.

The ICT Committee jury will select 3 finalistsbased on the summaries received. The finalistswill then be asked to present their programmesduring the 2010 UFI Focus Meeting on SocialMedia in Paris on April 30, 2010. The partici-pants of this ICT Focus Meeting will elect thewinner of the 2010 ICT Award.

Go to www.ufi.org/ictaward for full participationguidelines and regulations.

UFI launches 2010 ICT Competition

UFI INFO - Feb 2010 - 12

Positive signals for UFI Open Seminar in Taipei

Preceding the Seminar will be a members-onlyChapter Meeting in which UFI EMD veteranMark Pixley will lead an interactive discussionamong participants on how what they would liketo see from UFI and what they can do them-selves to become more actively involved.

Particularly exciting for many visitors to Taipeiwill be the Welcome Reception on the eveningof 4th March on the 85th floor of the Taipei 101Tower, only recently surpassed by the BurjKhalifa in Dubai as the world's tallest building.

More information and online registration atwww.ufi.org/taipei2010.

As the final five week countdown begins to UFI'smost important annual event in Asia, the OpenSeminar, registrations are standing at recordnumbers. The meeting, taking place in the TaipeiInternational Convention Centre on 4 - 5 Marchand hosted by TAITRA has already attracted reg-istrations from 20 countries and regions. Over200 participants are expected.

The theme of the Seminar, open to members andnon-members, will be "Innovation for Growth" andspeakers include Thomas Crampton, head ofOgilvy's Digital 360 practise in Asia, Kenny Lo ofHong Kong's Vertical Expo, Peter MacGillivrayfrom the SEMA show in the US, Jimé Essink,CEO of UBM Asia and Marco Giberti, Presidentof Reed's Latin America business.




Hosted by UFI member Bahrain Exhibition andConvention Authority (BECA), the UFI-organized2010 Open Seminar in the Middle East will cele-brate its fourth event as the premium exhibitionindustry meeting in the region.

Themed this year “Toolbox for Future ExhibitionManagement”, the seminar’s programme will offerall exhibition industry professionals updated con-cepts, effective tools and tips covering a widerange of the exhibition topics. Our world-classspeakers will share their experience with you, pro-viding real examples of how this expertise can beapplied when you get back home.

Join us for a vivid panel discussion that will ad-dress the sensitive relations between the exhibi-tions and the hotels titled: Late check out! Eventattendees and organizers face tougher hotel poli-cies.

In addition, the Open Seminar topic spectrumincludes: Greening the Expo: ethical responsibilties

and business needs; Changing perspectives: the power of de-

mand; Pricing strategies in the trade fair industry; Sponsorships: Maximizing benefits for both

parties; and Virtual Trade Shows: complementary

component or competitor?

In addition you can take advantage of the attrac-tions of the Gulf archipelago as we enjoy someunique social activities which will be the ideal net-working occasion to bring together seminar partici-pants

For registrations and full programme info, please goto www.ufi.org/manama2010.

Ever been to Manama?Here’s your opportunity!


Do you have an original and successful operations activity or application to submit? The deadlinefor entries is 16 March 2010, so go to our website for complete participation guidelines for thisinternationally recognized competition. This years theme challenges you to provide answers on

“Cost Effective Operations – how to focus on what really counts.“

www,ufi.org/operationsaward



UFI Members in theNews

Sandy Angus, Chairman of Montgomery World-wide, has received the IAEE Pinnacle Award foradvancing the objectives of exhibition manage-ment through innovative techniques. We sendour congratulations to Sandy who has been boththe past President of UFI and Chair of IAEE!

Renaud Hamaide has been named ManagingDirector by COMEXPOSIUM France. He willtake over from Bernard Becker.

Jean-Francois Quentin has been appointed thenew CEO of easyFairs (Brussels).

The US Center for Exhibition Industry Re-search (CEIR) announced Carrie Freeman Par-sons will serve as 2010 Chair.

Paul Woodward has become the Chairman ofBSG in Hong Kong with Mark Cochran takingover the role of Managing Director.

Trade Fairs Brno (CZ) has announced that Jiří Kuliš has been named CEO.

Carin Kindbom is the newly selected Presidentand CEO of the Swedish Exhibition & Con-gress Center in Göteborg, Sweden.

Nasser Diab has recently been appointed as thenew general manager of Omanexpo, Oman.

Urs Ingold has taken over the position of Head ofCorporate Development at MCH Group AG (CH).

Congratulations to Direct Energy Centre/Allstream Centre (Canada) for winning the On-tario Building Envelope Council First DesignAward.

Mirela Bartolec has been named as the new Gen-eral Director of Zagreb Fair in Croatia.

The 78 Chinese UFI members spread across the mainland, Taiwan, Hong Kong and Macau com-prises one of the larger groups in the association. Many of these members attend the annual CEFCOmeeting and we once again took the opportunity to get together then to discuss UFI issues. Themeeting was led by Asia/Pacific Chapter Chair, Chen Xianjin.

Time Management: UFI Members meet at CEFCOfor an informal exchange


UFI Open Seminar Asia Programme4-5 March 2010, Taipei

Innovation for business growth

Thursday, 4th March

13:30 – 14:00 Seminar Registration and Welcome Coffee

Moderator: Paul Woodward, Regional Manager, UFI Asia/Pacific Office

Kenny Lo, Chief Executive, Vertical Expo Services Co. Ltd., Hong Kong, China

Peter MacGillivray, Vice President of Events & Communications,Speciality Equipment Market Association (SEMA), USA

15:30 – 16:00 Networking break Sponsored by Taipei World Trade Center Club, Xinyi Plaza

Perry Fung, General Manager, Hong Kong Trade Development Council TaiwanOffice

Walter Yeh, Executive Vice President, Taiwan External Trade DevelopmentCouncil (TAITRA), Taipei, Taiwan

Mark Pixley, General Manager, Leadership Inc., Shenzhen, China

Sponsored by Taiwan Bureau of Foreign Trade

14:00 – 14:15 Opening of 2010 UFI Open Seminar in Asia

14:15 – 14:45 Innovative new exhibitions

14:45 – 15:3 Innovating to keep events strong

16:00 – 16:45 Marketing innovations

16:45 – 17:30 Taking advantage of new opportunities

17:30 – 18:15 Innovative approaches in managing international teams

18:30 Welcome Reception at 85th Floor of Taipei 101

Host: Venue:


UFI INFO - Feb 2010 - 17


Host: Venue:

Friday, 5th March

08:30 – 08:45 Welcome Coffee

Paul Woodward, Regional Manager, UFI Asia/Pacific Office

Marco Giberti, President, Reed Exhibitions Latin America, Miami, USA

Thomas Crampton, Asia-Pacific Director of 360 Digital Influence, Ogilvy PublicRelations Worldwide, Hong Kong, China

10:30 – 11:00 Networking break Sponsored by Taipei World Trade Center Club, Xinyi Plaza

Jime Essink, CEO, UBM Asia Ltd, Hong Kong, China;Jo-Anne Kelleway, CEO, Info Salons Group, Sydney, AustraliaPanittha Buri, Director of Marketing & Sales, BITEC), Bangkok, Thailand; andSimon Burton, Fish Ambassador EMEA, London, United Kingdom

Chen Xianjin, Deputy Director General of the Bureau of Shanghai World ExpoCoordination and Chairman of UFI Asia/Pacific Chapter, Shanghai, China.

Sponsored by Department of Information and Tourism, Taipei CityGovernment

08:45 – 09:00 Seminar restarts with opening remarks by moderator

09:00 – 09:45 Looking farther afield for new business - presentation by video link

09:45 – 10:30 Opportunities in digital media

11:00 – 12:00 Panel Session: Innovations in managing the client’s ROI

12:00 – 12:30 Innovative major events

12:30 – 12:45 Closing remarks by moderator, Paul Woodward

12:45 – 14:0 Seminar Lunch: UFI Pres. Manfred Wutzlhofer will speak during this lunch

14.00 – 15.00 Venue tour of Taipei World Trade Center Nangang Exhibition Hall

UFI Open Seminar Asia Programme4-5 March 2010, Taipei

Innovation for business growth



Taipei, Wednesday 3 March 2010 Host

PROGRAMMEOpen to all exhibition professionals

Best Practice in onsite Education for the Exhibition Industry



Dear UFI Member,

Singapore is honoured to host the 77th UFI Congress 2010 at the Marina Bay Sands inNovember. As the local host for this prestigious event, SACEOS will do its utmost to ensure that alldelegates and their accompanying persons have a memorable experience in terms of businessnetworking as well as social interaction. As the world comes out of the global economic andfinancial meltdown later this year, the UFI Congress will provide an excellent platform to outlinethe strategic direction and thrust of the global exhibition industry as we move forward. Singa-pore is ready to help make this UFI Congress the best event ever.

Edward LiuPresident of SACEOS - the Singapore Association ofConvention and Exhibition Organisers and Suppliers

An invitation from Singapore -You don’t want to miss this!

UFI CongressCenter

UFI Opening

Get Together

ParticipantAccommodations

UFI Info February 2010

Documents

ufi events

years ufi

ufi operations award

studies andcurricula11

ufi delphi study6

ufis focus meeting

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