Udecam 2015

Mobile Revolution: Seven Years OnRichard FirmingerVP, Flurry from Yahoo

I have ten minutes to tell you…

300B

225B

150B

75B

2011 2012 2013 2014 20152009 20102008

Music

Gaming

Entertainment

Social Networking

Travel

Retail

Messaging

TV

MediaMonthly Flurry Sessions

Source: Flurry Analytics

• Mainstream industry segments joining the app revolution

• Phablets

• App content explosion

Major Growth Factors

158 162

220

On Mobile Devices in the US

Q1 2013 Q2 2014 Q2 2015

+35%Mobile Time Spent (Minutes)

20% browser10% browser

TIME IN BROWSER

DECREASED BY HALF

-50%14% browser

Source: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare. Note: US, June 2015

3 hours and 40 minutes a day

AVERAGE76%

SessionsAnnual Growth in App Usage


784

440

176

985

590

280

REGULAR USERS SUPER USERS MOBILE ADDICTS

Under 16 Times 16 to 60 Times 60+ Times

+34%

+26%

+59%

Q2 2014 Q2 2015


Worldwide Daily App Usage Distribution (MM)Mobile Addiction Continues to Rise

63%Apps

37%Browsers

Distribution

2013 2014

Time spent in online retail

52% 66%

Mobile Desktop

Time Spent in Online Retail Shiftsto Mobile & Apps

Source: Comscore, Internet Retailer

58%Browsers

42%Apps

Distribution by revenues

2013 2014

66B

78%

118B

21%

M-commerce sales be leading 500 M-commerce retailers... and M-commerce sales are growing fast

Year-over-year growth

Source: Comscore, Internet Retailer


Europe’s Shoppers Peak During Lunchand Shop Will Into Late Evening

5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm 12am 1am 2am 3am 4am0%

1%

2%

3%

4%

5%

6%

7%

% o

f Dai

ly S

essi

ons

Gaming loses ground to Entertainment,Messaging and Social Apps

45

13

52

68

44

33

Messaging & Socialinc. Facebook

Entertainmentinc. YouTube

Gaming

+50%

+240%

-36%

Q2 2015Q2 2014

Time spentMinutes

Source: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare.

21

33

23

31

2014 2015

IN-APP PURCHASES MOBILE ADS (EX. SEARCH)

Source: Flurry Analytics, eMarketer, AppAnnie, Apple

Global Mobile Revenues ($USD BN)Consumers Pay for Content

Tablets onlyProductivity & Utility App Usage Across the Day

Source: Flurry Analytics, 100K Device Sample, Feb 2014

SPORTS NEWS & MAGAZINES MUSIC, MEDIA & ENTERTAINMENT

30%53%

29%

158% 144%

103%

All device types Phablets

% Growth in Category Usage and % Over Index (Jan ‘14-’15)Phablets: 3rd Stage Media Booster Rocket

+427% +172%

+255%

Thank you!