Uc.ppt4.hyper.041511

OUTLINEFORMAT page on wiki

• TEAM LEADER:

• MEMBERS:

• Names: Role (research, presentation,  etc.)

• FOCUS:  State the narrow focus of your presentation (print, mobile, tablets, other) in the context of what the media landscape will look like in 10 years,  Example:  We predict print newspapers will only be published on Sundays and the industry will rely on 50% of its revenues from mobile and tablet devices).

• SOURCES:  Where will you go to get support for your premise?  Media web sites, local interviews, other.

• FORMAT: Powerpoint, Prezi, other.

• HOW WILL THE INDUSTRY MEET ITS OBLIGATION TO ENGAGE UNDER-SERVED AUDIENCES? 

Hyperlocal: Most hires of journalists this year: AOL’s Patch

Patch is in Ohio

Patch pros, cons*  Patch.com is currently the largest hirer of journalists in the USA,

bringing on 500 new ones this year.

*  Patch operates at 4% the cost of a traditional newspaper operation.

*  They’ve been given a $50 Million investment for 2010 by AOL.  *  They are actively calling our employees, and have a history of

recruiting Gannett reporters and digital sales reps.

However:*  Patch.com is not first to market in any of the communities it is

targeting.   Cincinnati.com has a five year head start.*  Patch.com does not have access to a network of web sites that

reach 80% of the adults in the marketplace.  *  Patch.com does not have an establish trusted brand arriving on

people’s doorsteps that can reinforce their web site. 

Investigative work?

Examiner.com

Examiners

• At Penn State, an unofficial campus newspaper, Onward State, is taking on the century-old university standby The Daily Collegian.

• A combination of mobile journalism and social media has helped the rogue publication become a competitor to the more established, award-winning official newspaper.

Five essential tools of the mobile journalist

• The multi-function playground that is the smartphone has shrunk the capabilities of a van-sized 1970’s news team into the pocket of a single reporter.

• Today, front-page news can stream from any individual with a cell phone camera and a Twitter account, as it did during Iran’s election protests last summer.

• Today, major news outlets, such as CNN, have crowdsourced parts of their newsroom to locally-savvy citizen journalists, often armed with little more than a camcorder.

• In addition to the standard smartphone equipment, such as a camera and social networking applications, we’ve compiled a list of five additional tools that can help a single journalist rival a fully-functional news team. With these tools, a mobile journalist can record data, edit clips, and broadcast polished stories as events unfold.

-- Mashable

In December, Apple approved its first live-streaming iPhone application, Ustream Broadcaster. Users of the popular video website Ustream can upload audio and video in real-time. In addition to streaming multimedia, you can now use Social Stream to integrate the experience into popular social media websites. Depending on the connection, Ustream Broadcaster can be pretty choppy. But, for breaking news, even lower-quality real-time video can send a powerful message.

Reeldirector

• Reeldirector is a video editing suite for the iPhone that can trim and join clips, add titles, and embed sound. Though editing on your phone for broadcast is probably not something journalists will need or want to do often, the app is perfect for creating a montage of short street interviews or key clips.

• Fast Thumbs and Sync-able Memos

• Why carry around a notebook and pen when a fully functional keyboard is always within arms reach? Though it takes some practice, thumb typing can record information as fast, if not faster, than traditional handwriting.

WordPress

• In the age of the Internet, a breaking news story can be as much about publication speed as it is about quality journalism. With the WordPress application for the iPhone, journalists can patch together analysis and multimedia and post it to a blog without ever touching a computer.

J-Lab report on community Web sites