Instructor: Erik Deutsch (@erikdeutsch) #UCLAx425 Best Practices in Social Media for the Communications Professional UCLA X425 Fall 2013 Meeting 5 (November 5): •Traditional vs. social media •Blog Platforms •Working with bloggers/citizen journalists •Dealing with empowered consumers, negative comments and the real-time •Using social media for “old school” media relations •Guest speakers: Jessica Gottlieb (@JessicaGottlieb) Blogger, JessicaGottlieb.com Jeremy Pepper (@jspepper) Social Media Consultant
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Instructor: Erik Deutsch (@erikdeutsch)#UCLAx425
Best Practices in Social Media for the Communications Professional
UCLA X425 Fall 2013
Meeting 5 (November 5): •Traditional vs. social media•Blog Platforms•Working with bloggers/citizen journalists•Dealing with empowered consumers, negative comments and the real-time •Using social media for “old school” media relations•Guest speakers: Jessica Gottlieb (@JessicaGottlieb) Blogger, JessicaGottlieb.com Jeremy Pepper (@jspepper) Social Media Consultant
UCLA X425 Fall 2013
PR pitch --> Media coverage --> Public consumption Traditional Media Gatekeepers
UCLA X425 Fall 2013
Everyone. Everything. Everywhere. All the Time. In All Directions.
Content that is Consumed and Shared.“Tradigital”
UCLA X425 Fall 2013
UCLA X425 Fall 2013
Traditional media "hits" are just the beginning, not the end, of the journey...