Ubuntu Brand Guide

8/10/2019 Ubuntu Brand Guide

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Brand Guidelines


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Ubuntu Brand Guidelines Introduction

We believe that everyone has the right to a high-qualitycomputing experience. And we believe it should be free.

Ubuntu is the best operating system in the world.

Its fast, free and safe. More than an operating system,Ubuntu is at the forefront of a world-changing revolutionthats gathering pace every day. A truly collaborativeeffort with freedom at its heart, Ubuntu is the result ofa growing community working together to producesomething extraordinary.

Our values


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Ubuntu Brand Guidelines Introduction

A successful visual identity has to be consistent, recognisableand powerful.

The following guidelines should help all of us to create adistinct, professional visual identity that clearly communicatesour brand values.

Please take some time to understand how to apply these

guidelines correctly.

Why do we need guidelines?


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Ubuntu Brand Guidelines Ubuntu core values

Ubuntu embodies freedom, and is collaborative, preciseand reliable.

Our values


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Ubuntu Brand Guidelines Brandmarks

The brandmark is the most recognisable feature of any brandidentity. Our new brandmarks represent our core values.

Our brandmarks


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Ubuntu Brand Guidelines Brandmarks

THE UBUNTU BRANDMARK

Ubuntu has grown up. Weve revisited the

circle-of-friends idea and evolved it. Our new

Ubuntu brandmark has two parts: the word

mark and the symbol.

The word mark -Weve designed a new font,

which harnesses the core values of precision

and reliability in particular. Given that the

theme for the next five years is light,

the preferred use of the word mark is whitetypography on a flat orange-coloured

background.

The symbol -The new symbol simplifies and

sharpens the original circle-of-friends design.

Its leaner, more refined and more

contemporary. Wherever possible, the

symbol should always appear as white on a

flat orange-coloured background.

THE CANONICAL LOGO

The new Canonical brandmark is smart,

precise and focused. It is clearly linked to

Ubuntu but equally clearly differentiated.

The word mark -The Canonical word mark

adopts the same font as the Ubuntu word

mark, but uses capital letters. The preferred

use of the word mark is white typography on

a flat aubergine-coloured background.

The symbol -The new symbol plays on

the ideas of Canonical being focused and

targeted. These ideas strongly relate to

our core values of reliability, precision and

adroitness. Similar to Ubuntu, the symbol

should always appear as white on a flat

aubergine-coloured background wherever

possible.


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Ubuntu Brand Guidelines Ubuntu and Canonical

UBUNTU AND CANONICAL

A strong, purposeful and vibrant identity for Ubuntu andCanonical are central to our success. In the past, thedistinctive look of Ubuntu lent itself well to pure communitymessaging, but it was hard to use the same approach forCanonicals commercial services. We needed to move awayfrom a one-size-fits-all approach and define a clear, recognisableway to engage every audience.

Bridging the gap


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Ubuntu Brand Guidelines Our audience

Ubuntu faces a unique and welcome challenge in appealingto a range of users. But these different users expect

different things. We have developed a system which will helpdefine the right look and feel for the right target audience.

A new approachWe have identified six of our core audiences and distilledthem into three groups. Each group represents a differentaudience focus.

The audience spectrumBefore we produce any material, it should be clear where theaudience emphasis lies on the scales between community and

commercial, consumer and enterprise, and user and engineer.This will help us determine which colours and designs to use.

Who are we talking to?


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Ubuntu Brand Guidelines Audience spectrum

GENERAL DESIGN RULES

Community / Commercial

Orange / aubergine

Consumer / Enterprise

Light aubergine / dark aubergine

Less closely spaced dots / more closely

spaced dots

User / Engineer

Closely spaced dots / widely spaced dots


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Ubuntu Brand Guidelines Colours

Colour makes a brand instantly recognisable. We like tothink our colour palette is simple, effective and striking.

We have introduced a palette which includes both a fresh,lively orange, and a rich, mature aubergine. The use ofaubergine indicates commercial involvement, while orangeis a signal of community engagement.

A vibrant palette


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Ubuntu Brand Guidelines Colours

THE COLOUR PALETTE EXPLAINED

Our new palette includes:

ORANGE - For a community focus.

Shades only vary according to hierarchy

of information within tables and diagrams.

LIGHT AND DARK AUBERGINE - For a

consumer focus. Lighter shades indicate

more of a consumer focus, darker shades

indicate more of an enterprise focus.

WARM GREY - For balance. Orange and

aubergine together are very striking.

The addition of warm grey softens the

combination of orange and aubergine

and provides a bridge between the two.

COOL GREY - For typography, particularly

body copy. Black can be quite harsh incombination with aubergine, but grey

delivers more balance while still being legible.

WHITE - For a clean, fresh and light feel.

BLACK - For typography and black-and-whiteversions of the brandmark.

Colour balance chart

We have introduced a colour balance chart

which shows the proportional use of colour

for materials depending on where they sit on

the audience spectrum.

At one end of the scale, where the work is

dominated by the community, the emphasis

is on a fresh palette, the use of white and

orange, and warm grey for balance.

At the other end of the scale, where the work

is more focused on Canonical, the palette is

more refined and grounded, with much more

emphasis on aubergine as the core colour.

For correct colour specifications for print

and screen use, please refer to the colour

palette on page 00.

For specific examples, please refer to the

section How does it all come together?.

Comunity colour balance chart Canonical colour balance chart


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Ubuntu Brand Guidelines The Ubuntu dots

Widely spaced dots- On the user-engineer spectrum, we tookinspiration from graph paper and engineering blue prints.

When you see widely spaced patterns of dots, the content ismore engineering-oriented than user-oriented.

A large area of widely spaced dots on the page signalengineer orientation only.

A small set of widely spaced dots can be used as a flourish toadd texture to the page.

For specific examples, please refer to the sectionHow does it all come together.

Connecting the dots


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Ubuntu Brand Guidelines The Ubuntu dots

Closely spaced dots- Copy to follow

For specific examples, please refer to the sectionHow does it all come together.


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Ubuntu Brand Guidelines Producing new work

Whenever youre about to create a new piece of work,please consider the following.

Copy to follow

Producing new work


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Ubuntu Brand Guidelines Presentations Checklist

Weve created a presentation template to help you use thebrand consistently, please for refer to the section And now

for the detail.By following these guidelines, you should be able to createsimple, effective and dynamic presentations.

Presentations


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Ubuntu Brand Guidelines Presentations Checklist

GENERAL TIPS

Avoid overcrowding slides with too many

words or images. Keep them simple.

Do not use too many different styles of

chart. Try to create a uniform look to the

presentation and the information will be

much easier for the viewer to understand.

Use the correct typeface and colour palette.

Use the audience spectrum to identify the

colours you should be using.

CHECKLIST

1. Where does the piece of work fit on the

audience spectrum?

2.Am I using the correct colour palette?

3.Am I using the most up-to-date

master template?

4.If I am using photography, is it in the

correct style?

5. Are the charts and diagrams consistent?

6. Am I using the correct font?

7. Am I using the correct version of

the brandmark?

8.Am I using the correct tone of voice?

Please see pages 00 to 00 for detailed specs.


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Ub t B d G id li Ph t h Ch kli t


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Ubuntu Brand Guidelines Photography Checklist

Photography is a good way to help us contextualise andhumanise content. We use product photography and people

photography. Were more likely to product photography inrelation to Ubuntu and people photography in relation toCanonical.

Our photography uses an aubergine duotone effect.

Photography



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GENERAL TIPS

We use duotone and tritone image treatments

with colours taken from our palette.

We can artificially highlight part of an image

with orange or aubergine.

When signalling community involvement, we

use an orange-and-black duotone.

When signalling Canonical involvement, we

use an aubergine-and-black duotone.In both cases, we can accent, or highlight, a

portion of the image using either orange or

one of the lighter shades of aubergine.

We can add a dot-pattern flourish to signal

Canonical ownership and re-enforce the brand.

CHECKLIST

1. Where does the piece of work fit on the

audience spectrum?

2.Am I using the duotone correctly?

3.Am I using the correct text colour?

4. Have I cropped the image in the correct way?

5. Have I used images from the correct source?

Please see pages 00 to 00 for detailed specs.

Text on photographs should be white, either

directly on the darker portion of the image,

or on a dark swatch of colour placed on tothe image.

You can find approved photographic images

from our photo library at www

Ubuntu Brand Guidelines Our assets


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Ubuntu Brand Guidelines Our assets

Ubuntu Brand Guidelines Examples Banner


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Ubuntu Brand Guidelines Examples Banner

Ubuntu Brand Guidelines Examples CD and CD packaging


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Ubuntu Brand Guidelines Examples CD and CD packaging


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Ubuntu Brand Guidelines Contents


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THE BRANDMARK

The brandmark 00

Circle of Friends 00

Colourways

The brandmark 00


Exclusion zone

The brandmark 00


Minimum size and small use 00

Positional guides 00

Incorrect use 00

Exceptional use brandmarks

Stacked version 00

Exclusion zone and

minimum size 00

Vertical version 00

THE BRAND ELEMENTS

Colour palette 00

Typography 00

Tone of voice 00

Graphic dot device 00

Pictograms 00

Imagery

Photography 00

Diagrams 00

HOW DOES IT ALL COME TOGETHER?

Advertising 00

Print collateral 00

Banners 00

CD and CD packaging 00

Section 00

AND NOW FOR THE DETAIL

Data sheets 00

Case studies 00

Brochures 00

White paper 00

Stationery 00

Banners 00

CD and CD packaging 00

FILE STRUCTURE AND CONTACTS

File structure

Naming system 15 Colourway chart 16

Contact information 00

Ubuntu Brand Guidelines The Ubuntu brandmark 00


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Copy to follow

The brandmark

Ubuntu Brand Guidelines The brandmark 00


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THE UBUNTU BRANDMARK

The Ubuntu brandmark captures the precise and

reliable qualities of the brand in a straight forward

symbol and wordmark.

It is made up of a custom designed font (wordmark),

carefully spaced with a re-drawn Circle of Friendsplaced within a roundel.

Consistent use of the Ubuntu brandmark is essential

in creating a united brand identity. The master

brandmark is supplied as artwork and should never

be altered, distorted or re-created in any way.

Ubuntu Brand Guidelines The brandmark 00


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WORDMARK REGISTERED TRADEMARK

CIRCLE OF FRIENDS (CoF)ROUNDEL

BRANDMARK ELEMENTS

Wordmark

Logotype created using our unique, custom designed

font. With each letter carefully spaced for the correct feel

and maximum legibilty.

Circle of FriendsA crafted graphic symbol that represents; freedom,

collaboration, precision and reliability.

Roundel

Circular holding device for the Circle of Friends for added

precision and clarity.

Registered Trademark

The Ubuntu word and associated brandmarks are RegisteredTrademarks. When using the Ubuntu brandmark, please

include the , unless the size or location of the brandmark

or reference makes this impossible or detrimental to

the look and feel, in which case you should identify the

brandmark as a Canonical by stating in an appropriate

and obvious place Ubuntu is a registered trademark

of Canonical Ltd.

Ubuntu Brand Guidelines Circle of Friends 00


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THE CIRCLE OF FRIENDS

The Ubuntu brandmark is made up of the Ubuntu

wordmark and the Ubuntu symbol. This symbol is called

the Circle of Friends.

It has been carefully re-drawn and positioned within

a roundel for precision and added clarity.

Ubuntu Brand Guidelines Colourways The brandmark00


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white and orange

black and orange

orangewhite and orange (orange Circle of Friends)

blackwhite

AVAILABLE COLOURWAYS

The brandmark is supplied as Pantone and CMYK versions

for print, and HEX versions for web. It can only be used on

one of the Ubuntu colours, shown on page 14.

Never change any of the colours in the brandmark. For

detailed colour specifications refer to page 14.

Ubuntu Brand Guidelines Colourways Circle of Friends00


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white and orange blackorange white

AVAILABLE COLOURWAYS

The Circle of Friends is supplied as Pantone and CMYK

versions for print, and HEX versions for web. It can only

be used on one of the Ubuntu colours, shown on page 14.

Never change any of the colours in the brandmark.

For detailed colour specifications refer to page 14.

Ubuntu Brand Guidelines Exclusion zone The brandmark00


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DEFINING THE EXCLUSION ZONE

The Ubuntu brandmark must always have a clear area

surrounding it, free from any other element.

To define this area, measure the height of the roundel

and use half this measure to create the boundary of clear

space around the brandmark.

Ubuntu Brand Guidelines Surrounding space Circle of Friends00


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The Circle of Friends, when used on its own, must

always have a clear area surrounding it, free from any

other element.

To define this area, measure the height of the

roundel and use a quarter of this measure to createthe boundary of clear space.

Ubuntu Brand Guidelines Minimum size and small use 00


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MINIMUM SIZE

Standard version

The standard version of the brandmark must never be

used at a width less than 80mm, as shown above.

No version

Below the width of 80mm, the no registered trademarkversion must be used. It nust never be used at a width

less than 30mm.

Small use version

When it is necessary to use the brandmark at a width less

than 30mm a small use version has been created. This

version must never be used at a width less than 15mm.

Ubuntu Brand Guidelines Positional guides 00


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CENTERING THE BRANDMARK

When centering the brandmark, it is important to

maintain a visual balance of surrounding space.

Horizontal alignment

Align the mid-point between the u and n with the

centre of the page/screen.

Vertical alignment

Position the brandmark so that the roundel sits

on the centre of the page/screen.

Ubuntu Brand Guidelines Incorrect use 00


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2. 3.

4. 5. 6.

7.

1.

INCORRECT USE

Ensuring the correct application of the brandmark

is paramount to the Ubuntu brand identity.

By following the guidelines on how to use them

you will help to build a powerful and united identity

for the Ubuntu brand.

Shown on this page are examples incorrect use.

YOU MUST NOT

1. Change the spacing between the individual

elements or characters

2. Change the colour of the wordmark

3. Change the colour of the Circle of Friends

4. Change the arrangement of the elements

5. Place the brandmark at an angle other than

horizontal or vertical

6. Change the proportion of the brandmark

7. Place the brandmark on a non brand colour

Ubuntu Brand Guidelines Exceptional use brandmarks Stacked version00


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THE UBUNTU STACKED BRANDMARK

For exceptional circumstances, e.g. hardware stickers,

a stacked version of the brandmark has been created.

Consistent use of the Ubuntu brandmark is essential

in creating a united brand identity. The master

brandmark is supplied as artwork and should neverbe altered, distorted or re-created in any way.

Ubuntu Brand Guidelines Exceptional use brandmarks Stacked version00


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MINIMUM SIZE

Standard stacked version


used at a width less than 71mm, as shown above.

No version

Below the width of 71mm, the no registered trademarkversion must be used. It nust never be used at a width

less than 8mm.


The Ubuntu brandmark must always have a clear area



and use a quarter of this measure to create the boundary

of clear space around the brandmark.

Ubuntu Brand Guidelines Exceptional use brandmarks Vertical version00


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Circle of Friends alwaysremains horizontal.

THE UBUNTU VERTICAL BRANDMARK

For exceptional circumstances, e.g. large portrait banners,

a vertical version of the brandmark has been created.

The Circle of Friends

Within the vertical version the Circle of Friends always

remains horizontal.

The master vertical brandmark is supplied as artwork

and should never be altered, distorted or re-created in

any way.

Defining the exclusion zone

The Ubuntu brandmark must always have a clear areasurrounding it, free from any other element.


and use half this measure to create the boundary of clear

space around the brandmark.

Minimum size and small use

The same minimum size and small use rules apply as withthe standard version of the brandmark. Refer to page 08

for details.

Ubuntu Brand Guidelines The Ubuntu brandmark 00


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Copy to follow

Brandmark identity elements

Ubuntu Brand Guidelines Ubuntu colour palette 00


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UBUNTU ORANGE

Pantone 1665C0 M79 Y100 K0

HEX #DD4814

WHITE

-C0 M0 Y0 K0

HEX #FFFFFF

BLACK

-C0 M0 Y0 K100

HEX #000000

SERVER

Pantone 7449C66 M98 Y21 K85

HEX #2C001E

CANONICAL AUBERGINEPantone 683C26 M99 Y12 K52

HEX #772953

UBUNTU COLOUR SPECIFICATIONS

Colour is an effective, powerful and instantly recognisable

medium for visual communications. To convey the brand

personality and brand values, there is a sophisticated

colour palette.

These colours are used widely in the brand communications,to convey the precise, reliableand free personality.

PLEASE NOTE: The colours shown on this page are a guide only and

should not be used as an accurate match.

Pantone Matching System is a worldwide printing, publishing and

packaging language for the selection, marketing and control of colour.

PANTONEis a registered trademark of Pantone Inc.

Ubuntu Brand Guidelines Supporting colour palette 00


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TEXT GREY

Pantone Cool Grey 11C0 M0 Y0 K70

HEX #333333

Used for body copy text only. Used for body

copy text only. Used for body copy text only.



Used for body copy text only.




copy text only. Used for body copy text only.Used for body copy text only.

WARM GREY

Pantone Warm Grey 5C0 M5 Y10 K29

HEX #AEA79F

COOL GREY

Pantone Cool Grey 11C44 M34 Y22 K78

HEX #333333

SUPPORTING COLOUR SPECIFICATIONS

Copy to follow

PLEASE NOTE: The colours shown on this page are a guide only and

should not be used as an accurate match.

Pantone Matching System is a worldwide printing, publishing and

packaging language for the selection, marketing and control of colour.

PANTONEis a registered trademark of Pantone Inc.

Ubuntu Brand Guidelines Colour landscape 00


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THE AMOUNT OF COLOUR WE USE

Community

Copy to follow

Canonical

Copy to follow

Ubuntu Brand Guidelines Typography 00


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This is Ubuntu Sans.It is a unique, custom designed

font that has a very distinctivelook and feel.

UBUNTU SANS

The way that typography is used says as much about

our brand as the words themselves.

The Ubuntu typeface has been specially created to

complement the Ubuntu tone of voice. It has a

contemporary style and contains characteristics unique

to the Ubuntu brand that convey a precise, reliable andfree attitude.

It is used to create a strong look and communicate key

brand messages. It has a distinctive look and it must be used

on all communications.

The following pages show the weights available and give

guidelines on how to use typeface correctly.


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Ubuntu Brand Guidelines Typography How and when to use Ubuntu Sans00


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Ubuntu Sans Light/Regular

Typeface plays an important rolein defining and strengthening ourpersonality. Leading is important

creating legibility and a good rythmnto the page.

Ubuntu Sans Regular

The following guidelines have been designed to help

all of us create a professional, powerful, precise and

consistent brand identity that clearly communicates the

Ubuntu values.

Use Ubuntu Sans Regular for continuos text and

sub-headings and highlighted copy within body copy.

Refer to How does it all come together? sections for

examples of how to use typography correctly.




Ubuntu values.





USING LIGHT AND REGULAR

Ubuntu Sans Light

Use Ubuntu Sans Light for



Leading (line spacing)

For headlines please use 27/30pt.

For continuous text please use Ubuntu Regular

or Ubuntu Light. Please use a 3pt space.

For legibility 9/12 pt is the ideal size and leading.

Ubuntu Sans Regular





Ubuntu Brand Guidelines Typography How and when to use Ubuntu Sans00


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Ubuntu Sans Medium/Bold

Typeface plays an important rolein efining an strengt ening ourpersonality. Leading is important

creating egi i ity an a goo ryt mnto the page.

Ubuntu Sans Bold



consistent ran i entity t at c ear y communicates t e

Ubuntu values.

Use U untu Sans Regu ar or continuos text an

su - ea ings an ig ig te copy wit in o y copy.

Re er to How oes it a come toget er? sections or

examp es o ow to use typograp y correct y.




Ubuntu values.

Use U untu Sans Regu ar or continuos text an

su - ea ings an ig ig te copy wit in o y copy.

Re er to How does it all come together? sections or

examp es o ow to use typograp y correct y.

TOUPDATEWH

ENFONT

SDELIVE

RED

USING LIGHT AND REGULAR

Ubuntu Sans Medium

Use Ubuntu Sans Medium for

Leading (line spacing)

For headlines please use 27/30pt.

For continuous text please use Ubuntu Regular

or Ubuntu Light. Please use a 3pt space.

For legibility 9/12 pt is the ideal size and leading.

Ubuntu Sans Bold

Use Ubuntu Sans Bold for


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Ubuntu Brand Guidelines Formats 00


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FORMATS

Copy to follow

Ubuntu Brand Guidelines The Ubuntu Dots 00


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INTRODUCING THE UBUNTU DOTS

Copy to follow

Ubuntu Brand Guidelines The Ubuntu Dots Two versions 00


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DOT SIZE AND SPACING

Widely spaced dots

0.7mm dot, 6mm spacing

Tightly spaced dots

0.3mm dot, 1mm spacing

Ubuntu Brand Guidelines The Ubuntu Dots Usage00


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THE DEVELOPER DOTS

Diagrams

When creating diagrams, use the widely spaced dots as a

background grid. The tightly spaced dots are used to define

the top and bottom of the diagram along with greating a

title bar and section breaks within the diagram.



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THE ENTERPRISE DOTS

Diagrams

When creating diagrams, use the widely spaced dots as a

background grid. The tightly spaced dots are used to define

the top and bottom of the diagram along with greating a

title bar and section breaks within the diagram.



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KEYLINES AND GRAPHIC ACCENTS

Chart keylines

The tightly spaced dots are used for chart keylines.

The height and width of rows and columns within a chart

must be in increments of 1mm to allow the dots to align

horizontally and vertically.

Graphic accents

Copy to follow



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USING THE CORRECT DOTS

Wide spaced dots

When communications are developer lead, or are aimed

at the developrer market, the widely spaced dots must

be used.

Tight spaced dots

When communications are enterprise lead, or are aimed

at the enterprise market, the tightly spaced dots must

be used.

Combination of wide and tight dots

When communications are both developer and enterprise

lead, or are aimed at the developer and enterprise market,

a combination of both dots must be used.

The dot size and spacing have been designed so as that

Ubuntu Brand Guidelines The Ubuntu Dots Large format use two versions00


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DOT SIZE AND SPACING

Widely spaced dots

4mm dot, 36mm spacing

Tightly spaced dots

2mm dot, 6mm spacing

Applying the dots

Follow the rules from the previous pages as a guide

to when and how to use each version of the large

format dots.

Ubuntu Brand Guidelines The Ubuntu Pictograms 00


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PICTOGRAMS

Above are a few examples of our pictograms. They mirror

the circular aspect of both the CoF and the Canonical logo.

We use them in both print and on the web. They are used

to represent a word or an idea.

COLOURS

You can use the pictograms in any of the three colours.

Never mix the colours together. Use orange for Ubuntu,

aubergine for Canonical and the warm grey for any

neutral environment.

See colour section for references.

CREATING NEW ICONS GUIDING PRINCIPLES

When creating new icons we have some guiding pinciples:

1. The style is very simple and graphic

2. Avoid duplication

3. The main element is the circle

4. Use one of the three colours, but only one in each

individual pictogram

5. Use the above pictograms as reference

Ubuntu Brand Guidelines The Ubuntu Pictograms Colourways00


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COLOURWAYS

When using the pictograms they should be in one colour

only, either on a white background or one of the brand

colours as shown above.

Ubuntu Brand Guidelines Ubuntu brand extensions 00


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CREATING BRAND EXTENSIONS

When creating brand extensions this is the format to use.

Always used in landscape format using the half X exclusion

zone ratio.

The CAP height of the extension is equal to the height of the

u in the brandmark.

Shown above are examples of correct colourways.

Ubuntu Brand Guidelines Ubuntu partner logos 00


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GOLD

HEX #C99B4B

CMYK C15 M30 Y80 K10

Pantone 872

SILVER

HEX #8F8F8C

CMYK TBC

Pantone 877

BRONZE

HEX #AA5B35

CMYK TBC

Pantone 8024

UBUNTU PARTNER LOGOS

Ubuntu Partner badges come in three variants:

gold, silver and bronze.



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BRANDMARK

PANEL

EXTENSION

PARTNER LOGO ELEMENTS

Made of the Ubuntu brandmark, the extension set in Ubuntu

Regular, placed within a holding device panel.

Master Ubuntu Partner logos are supplied as artworks and

should never be altered, distorted or re-created in any way.



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CREATING UBUNTU PARTNER LOGOS

1. Always used in landscape format.

2. The CAP height of the extension is equal to the

height of the u in the brandmark.

3. Set the extension in Ubuntu Regular, upper and

lower case.

4. The extension sits on the baseline of the brandmark

with a space of X between the brandmark and

the extension.

5. Use X to determine the size of the panel as

shown above.

6. Panel corners have a radius of X.



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The Ubuntu partner logo must always have a clear area



and use this measure to create the boundary of clear space

around the logo.



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MINIMUM SIZE

Standard version


used at a height less than 14mm, as shown above.

Small use version

Below the height of 14mm, the small use version must be

used. It must never be used at a height less than 7mm.

Ubuntu Brand Guidelines Applying the brand 00


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Copy to followHow does it all come together?


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Ubuntu Brand Guidelines Detailed specifications 00


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Copy to followAnd now for the detail

Ubuntu Brand Guidelines Summary 00


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recognition, consistency and personality are all keyto delivering a successful brand identity.

Always remember

Ubuntu Brand Guidelines File structure and contact details 00


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Copy to followHow do I

find out more?


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COLOUR VERSIONS

Ubuntu Brand Guidelines File structure 00

UBUNTU BRANDMARK COLOURWAY CHART


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ubuntu_black-orange_pms.eps ubuntu_orange_pms.eps

ubuntu_white-orange_pms.eps ubuntu_white-orange(cof)_pms.eps

ubuntu_black_b-w.eps ubuntu_white_b-w.eps

BLACK AND WHITE VERSIONS

Colour brandmark file name Wordmark Circle of RoundelFriends

ubuntu_black-orange_pms.eps black white orange

ubuntu_orange_pms.eps orange white orange

ubuntu_white-orange_pms.eps white white orange

ubuntu_white-orange(cof)_pms.eps white orange white

Black and White brandmark file name Wordmark Circle of RoundelFriends

ubuntu_black_b-w.eps black white black

ubuntu_white_b-w.eps white black white

CHOOSING THE CORRECT VERSION

Use the examples and chart above to help you

choose the correct version of the brandmark.

The naming of colourways are the same for both

print and web versions, and all file formats.

The examples above are print versions.

Ubuntu Brand Guide

Documents