1 Peter Morville, IA Summit 2012
Ubiquitous Information Architecture: Cross-Channel Strategy
Jan 27, 2015
Peter Morville's talk about Ubiquitous Information Architecture and Cross-Channel Strategy at the 2012 IA Summit in New Orleans. Also, see the Prezi, Understanding IA.
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1 Peter Morville, IA Summit 2012
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Design for Discovery
Peter Morville & Jeffery Callender
SearchPatterns
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Architecture Design Technology
Information Architecture: It’s What You Do First.
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in•for•ma•tion ar•chi•tec•ture n.
• The structural design of shared information environments.
• The combination of organization, labeling, search, and navigation systems in web sites and intranets.
• The art and science of shaping information products and experiences to support usability and findability.
• An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.
Polar Bear IA
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Fragmentation Fragmentation into multiple sites, domains, and identities is clearly a major problem. Users don’t know which site to visit for which purpose.
Findability Users can’t find what they need from the home page, but most users don’t come through the front door. They enter via a web search or a deep link, and are confused by what they find. Even worse, most never use the Library, because its resources aren’t easily findable.
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1. One Library
2. Core Areas
3. Network Intelligence
Web Strategy
Library
Web
Online Onsite
National Library
Congress(about/for)
Copyright
Hierarchytop-down
Networkbottom-up
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Interfaces • Portal • Search • Object • Set • Page
Caveats • Visual Design • Starting Point
Wireframes
The Gettysburg Address2010, CollectionOf the five known manuscript copies of the Gettysburg Address, the Libraryof Congress has two. President Lincoln gave one of these to ...
Gettysburg Address: Primary Documents of American History (Virtual ...2009, CollectionGettysburg Address: Primary Documents of American History (VirtualServices and Programs, Digital Reference Section, Library of Congress)
Images for gettysburg
Story of the Gettysburg address1969, Book, by Kenneth Richards, illustrated by Tom DunningtonTraces the events which led to the Battle of Gettysburg in 1864 and describes the dedication of the cemetery to the fallen soldiers by ...
First Draft of Gettysburg Address (Nicolay Copy)1863, Manucript (Image)Top Treasure (First Draft of Gettysburg Address). Seen here is the earliestknown of the five drafts of what may be the most famous ...
Raymond Massey reading Lincoln's Gettysburg Address1935, Non-Music Recording (Audio), performed by Raymond MasseyLinguaphone 76743/744 (78A). 1 sound disc : 78 rpm, mono ; 10-inch, standard (shellac).
Transcript of the HayDraft - The Gettysburg Address (Library of ...2010, CollectionPlease note that the Nicolay and Hay versions of the Gettysburg Addressdiffer somewhat from the generally printed Bliss version.) ...
Today in History: November 192010, CollectionOn November 19, 1863, President Abraham Lincoln delivered a short speechat the close of ceremonies dedicating the battlefield cemetery ...
Gettysburg--A battlefield tour1988, Moving Image or Slide/Transparency (Video), produced by Finley ...On November 19, 1863, President Abraham Lincoln delivered a short speechat the close of ceremonies dedicating the battlefield cemetery ...
Preservation of Lincoln's Two Drafts - The Gettysburg Address ...2008, SetIn order to assure the long-term preservation of the two drafts of Lincoln'sGettysburg Address in the Library of Congress collections ...
The Gettysburg campaign; a study in command.1968, Book, by Edwin B. Coddingtonxviii, 866 p. illus., facsim., plans, ports. 24 cm.Look Inside: Page: 1, 2, 5, View All
The LOC.GOV Wise Guide : Turning Point of the Civil War ...2007, CollectionThe battle of Gettysburg (July 1-3, 1863) is considered the turning point ofthe Civil War. Gen. Robert E. Lee's defeat by the Army of the ...
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The Gettysburg AddressMultimedia exhibition featuring the key documents linked to Abraham Lincoln's Gettysburg Address.The Abraham Lincoln PapersRoughly 20,000 documents including an online collection of 61,000 images and 10,000 transcriptions.The Gettysburg Address (Web Guide)Online guide to primary documents. Includes selected bibliography and links to external web sites.
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Women's Suffrage
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Penn[sylvania] on the picket line1917, Photograph (Image)A mix of letters, telegrams, and sample advertisements from various sources sent to the White House regarding the use of President ...
Suffrage campaign days in New JerseyBetween 1914-1920, PhotographThree women attaching "Votes for women" poster to telephone pole; beach in background.
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About Title: Meade School, Gettysburg
Author/Creator: Bain News Service publisher
Date Created/Published: [between 1900 and 1906]
Medium: 1 negative : glass ; 5 x 7 in. or smaller.
Reproduction Number: LC-DIG-ggbain-13836 (digital file from original negative)
Rights Advisory: No known restrictions on publication.
Call Number: LC-B2- 2789-5 [P&P]
Notes:Title from data provided by the Bain News Service on the negative. Date from similar Detroit
Publishing Co. negative: LC-D4-16-16583.
On negative: Meade Sq., Gettysburg.
Forms part of: George Grantham Bain Collection (Library of Congress).
General information about the Bain Collection is available at http://hdl.loc.gov/loc.pnp/pp.ggbain
Temp. note: Batch three loaded.
Subjects:Gettysburg
Format, Original:Glass negatives
Format, Online:Image (2592 x 1936)
Collections:Bain Collection, Civil War Soliders
Bookmark This Record: http://loc.gov/pictures/item/ggb2005013836
View the MARC Record for this item.
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Library of Congress Gettysburg 1913 Meade Civil War Great Reunion architecture battlefield General George Gordon Meade George Gordon Meade Schools Meade School Pennsylvania Detroit Photographic Co. 26th Pennsylvania Emergency Infantry Monument Monuments
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rjones0856 says:
This says "Meade School" at lower left. It's the Meade High School in Gettysburg, which opened in 1897. I don't know if it's still in use.
Posted 9 months ago. ( permalink ) Was this comment helpful? Report this
BobMeade says:
This building is certainly still there, as this Google maps aerial view shows at the intersection of Springs Aveneu and Buford Avenue: maps.google.com.au/maps?f=q&source=s_q& hl=en&...
Posted 8 months ago. ( permalink ) Was this reply helpful? Report this
Anne (LOC P&P) says:
Thanks for your comments. We'll incorporate the date and other info. noticed on the neg. next time we update.
Posted 7 months ago. ( permalink ) Was this reply helpful? Report this
Pixel Wrangler says:
Meade School was named to honor General George Gordon Meade who directed the Union army in one of its greatest battles, defeating Confederate General Robert E. Lee at the Battle of Gettysburg.
The monument at the left of the photograph (above) is the 26th Pennsylvania Emergency Infantry Monument. A monument to General Meade is located at the nearby battlefield:
"Gen. Meade - Gettysburg (LOC)" by William H. Tipton
Posted 7 months ago. ( permalink ) Was this comment helpful? Report this
Meade School, Gettysburg
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Prosperity and Thrift: The Coolidge Era and the Consumer Economy, 1921-1929
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About the Collection Prosperity and Thrift: The Coolidge Era and the Consumer Economy, 1921-1929 assembles a wide array of Library of Congress source materials from the 1920s that document the widespread prosperity of the Coolidge years, the nation's transition to a mass consumer economy, and the role of government in this transition. The collection includes... Read more
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Calvin Coolidge Papers. Advertisement Exploitation1923-1928, SetA mix of letters, telegrams, and sample advertisements from various sources sent to the White House regarding the use of President ...
Selling Mrs. Consumer1929, Manuscript (Full Text, Image), by Christine FrederickSelling Mrs. Consumer analyzes the relationship between women and the consumer economy. The author, Christine Frederick, was a ...
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Search Objects
Portal
Find
About
Discov
ery
PathsPatterns
Incentives
Users
Brand
Findable Social
GoalGateway
CollectionAsk Browse
FederatedFaceted
Fast
“Give me a fulcrum and a place to stand, and I will move the world.”
—Archimedes
14 Source: Search Patterns (2010)
EngineResults ContentQuery
CreatorsUsers
Interface
GoalsPsychologyBehavior
InteractionA!ordancesLanguage
FeaturesTechnologyAlgorithms
IndexingStructureMetadata
ToolsProcessIncentives
Search is a Complex, Adaptive System
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Where architects use forms and spaces to design environments for inhabitation, information architects use nodes and links to create environments for understanding. Jorge Arango, Architectures
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18 “Desire Lines” Photo: Berkeley Path Gallery by Kevin Fox
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Experiences Across Channels
Location Aware
The Future of Mobile Search
The Future of Mobile Search
Query by Wandering Location Aware Search by Wandering Multisensory
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32,000 B.C. Visual Thinking
1976 Information Architecture
1982 Service Design
1986 Interaction Design
1995 User Experience
2005 Ubiquitous Computing
Intertwingle
“People keep pretending they can make things deeply hierarchical, categorizable, and sequential when they can’t.
Everything is deeply intertwingled.” Ted Nelson
“Information is blurring the lines between products and services to create multi-channel, cross-platform, trans-
media, physico-digital user experiences.” Peter Morville
25 Source: Subject to Change (2008)
World’s Best Information Architect
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Desktop
Kiosk
Mobile
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• Location (GPS) • Orientation (Compass) • Motion (Accelerometer) • Orientation/Motion (Gyroscope) • Touch (Multi-Touch, Gestural) • Light (Ambient) • Proximity • Device (Bluetooth) • Audio (Microphone) • Image/Video (Camera) • RFID (Soon)
Sensors
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“After a half-hour, a three-tone alert sounds…If the bottle still has not been opened, the system makes an automated reminder phone call to the patient or a caregiver. The GlowCap system compiles adherence data which anyone can be authorized to track. That way the doctor can make sure Gramps stays on his meds.”
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BrainPort
Camera in glasses captures video.
Image recreated on grid of 400 electrodes.
User feels the shape on the tongue.
Brain learns to see through the tongue.
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Product Packaging Print Catalog Call Center Website Blog Facebook Twitter YouTube Email Direct Mail Radio Television
Channel Web Social Media Email Messaging Telephone Print
Platform Web iOS Android Mac OS X MS Windows
Device Desktop Laptop Mobile Tablet Television Kiosk
Scale Covert Mobile Personal Environmental Architectural Urban
Media Book Newspaper Magazine Video Audio Poster Billboard
Context Home Work Walking Driving Shopping Plane Party Personal Social Location Time Task
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http://findability.org/archives/000652.php
39 Adapted from Cross-Platform Service User Experience
portal.acm.org/citation.cfm?id=1851637
SERVICE
Multi-Channel Cross-Channel
+ +
SERVICE
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Craft beautiful designs that deliver a quality experience to your users no matter how large (or small) their display.
1. Fluid Grids 2. Flexible Images 3. Media Queries
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Why Separate Mobile & Desktop Web Pages at Bagcheck? With a dual template system, we were able to optimize:
1. Source Order 2. Media (Speed, Quality, Interaction) 3. URL Structure 4. Application Design
Navigation at Bottom
Navigation at Top
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To make the right decisions about composition and
consistency, you need a cross-channel strategy.
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Email StoreWeb Catalog Phone
Content Creators
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Over 50% of REI online business is picked up in a store.
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Barcode Identifies a Product (e.g. Kellogg’s Frosted Flakes 14 oz.)
QR Code Initiates a Response (e.g., URL, Message, Phone, SMS, Email)
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Price Check Product Detail Endless Aisle
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Continuity
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Conflict
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Context
Marathon
54 Triathlon
Cross-Channel We must leave our
comfort zones, cross-train, and collaborate.
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Source: delightability.com
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What architects do for buildings, information architects do for…
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“There is a problem in discussing systems only with words. Words and sentences must, by necessity, come only one a time in linear, logical order. Systems happen all at once. They are connected not just in one direction, but in many directions simultaneously. To discuss them properly, it is necessary to use a language that shares some of the same properties as the phenomena under discussion.”
"In an era of cross-channel experiences and product-service systems, it makes less and less sense to design sitemaps and wireframes without also..."
“…mapping the customer journey, modeling the system dynamics, and analyzing impacts upon business processes, incentives, and the org chart."
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Richard Saul Wurman’s Sandcastles (1971). Stolen from The Nature of IA by Dan Klyn (2010).
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Peter Morville [email protected]
Understanding IA (Prezi) http://is.gd/iaprezi
Blog http://findability.org/
Twitter @morville
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