Ubiquisys at CTIA Wireless 2011 - The Rise of Intelligent Cells

The Rise of Intelligent Cells

Monty Johnson

GM Americas

CTIA Wireless 2011

Ubiquisys snapshot

• Intelligent femtocell pioneer and specialist

• Ranked No.1 femtocell vendor by ABI Research 2008, 2009 and 2010

• Mass market deployments in Japan and France

• Residential and integrated femto home gateways

• Enterprise, open space, rural and metro femtocells

• The femtocell system designed to share spectrum with the macro network

• The femtocell system to form a self-organising network (SON)

• Modular software systems and hardware designs• Delivered world’s first sub-$100 femtocell

• Operators can use preferred device supplier

• Femtocell hardware designed to order

What is a femtocell?

Internet

DSL, Cable, Fibre, WiMax, LTE

Satellite

Residential Enterprise Metro Rural

Operator• Uses mature mobile technology• in licensed spectrum• generating coverage and capacity• over internet-grade backhaul• at low prices • with full operator management• self-organising, self-managing

(intelligence)

Femtocell key characteristic:Intelligence not miniaturisation

• Coverage• Performance• Services

• Coverage• Data Capacity• Enterprise Services

• Capacity• Data Coverage• Location Services

• Coverage

This is a femtocell

Hardware• Designed to order: standalone, USB

module or integrated home gateway• Miniature: just 10cm tall• Environmental: less than 4.5W• Performance:

• 8 simultaneous calls• 14.4Mbps downlink, 5.7Mbps uplink

Residential

Intelligence

• Continuously monitors and responds to changes in the radio environment

• Fully autonomous, making decisions according to the operator’s configured policy

• Contextual data offload

• Home media and office LAN integration

• Phone interaction and presence applications

Benefits

• Femto performance is robust and predictable

• Macro performance and KPIs are not compromised by femto(note: femto deployments improve overall network performance)

• Suitable for deployment on a shared carrier

• Can be deployed in massive volumes without management overhead

Interference

5

But this is also a femtocell...

Different hardware....for example:• UMTS Bands I , II / V and IV• 16/24 simultaneous Calls • HSxPA 14.4 / 5.7 Mbps• 20dbM (100 mW) power output• Certificate or SIM based authentication• Optional A-GPS receiver• Optional PoE• LAN & WAN 10/100 ports• Optional WiFi• Wall or desk-mounted

Enterprise

Enterprise Intelligence: Femto Grid featuring femto SON technology

• Individual femtocells set up automatically – no radio planning

• Continuously listening and adapting to their radio environment and user behavior

• Femtocells communicate over LAN• Automatically set up a seamless grid of 3G coverage• Handover and load-balancing rules dynamically maintained

• Modular system suits business spaces of any size• Simple plug-and-play installation with no local controller• A fraction of the cost of picocells and DAS

Enterprise

And this is a femtocell too…

More hardware differences, for example:• UMTS Bands I, II / V and IV• 16/24 simultaneous Calls • HSxPA 14.4 / 5.7 Mbps• 24dbM (250 mW) power output• Certificate or SIM based authentication• Optional External Antenna• Optional A-GPS receiver• Optional PoE• LAN & WAN 10/100 ports• Optional WiFi• Outdoor casing

Metro

Metro intelligence:Self-organising networks: the “super-grid”

Enterprise grid

Super-grid of residential and metro cells

Ad-hoc networks of intelligent small cells will transform mobile in metro areas

Metro

Super-grid will drive cellular-led growth in location-aware services

• Battery friendly: presence triggers without GPS or polling

• Automatic: invisible sign-on anywhere in the world

• Universal – all customers, all phones

Retail•Automatic push offers•Local social networking

Metro•Social network auto check-in and tags•Location advertising

Residential•Home media integration•Security and automation•Remote control

Easy for appdevelopers•Global directory•Simple APIs

Cell intelligence provides easy presence and media integrationfor mass market apps

Enterprise•Seamless P2P•Mobile centrex•Enterprise apps integration

Metro

Case study: SoftBank Mobile in Japan

• 22M subscribers, 100% 3G

• First operator with data ARPU > 50%

• Residential, business and retail small cells• Free, open-access, with free ADSL and WiFi

• Public space, rural and metro small cells• Strategy is 40 small cells: 1 macro cell

Femtocell Intelligence = Software

Systems Integration

Gateway

Software(intelligence)

Hardware

Chipset

• Automatic configuration• Interference mitigation• Adaptive voice and data

performance• Self-organising networks (SON)• P2P routing• Local data and voice offload• Presence app capabilities• Media sharing app capabilities

The shift towards intelligent cells is increasing the strategic importance of software