uberVU and Jaunique Sealey Rock Social Media

Wednesday, September 26, 12

Be a Social Rockstar: Best Practices for Taking Your Brand to The TopLearn how to find insights from the noise in social media.


Your Presenters:

Jaunique SealeyAuthor & Former Lady Gaga StrategistPiece of Fame: Rockstar Social Media Marketing

@JaUniquejauniquesealey.com

Vladimir OaneChief Product Officer/Founderubervu

@vladimiroaneubervu.com


Housekeeping Notes:

Interact!Use the hashtag #SmarterSocial

UpdateFollow us on twitter for ongoing updates: @ubervu

Questions?Submit questions anytime - answers will be at the end

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“What Are They Saying?”1stGEN

Data Focused. Clunky and Tactical. Reactive - Reflection.


Deafening Noise. Hard to determine meaning.

Volume of Data is Crippling

340Mtweets/day

1B+posts/day


Deafening Noise. Hard to determine meaning.Inefficient, Time-Consuming, Hard to Scale


“How Do We Use It?” 2ndGEN

Eliminates Archaic, Manual Effort. Focused on 24x7 R/T Action. Proactive.


340Mtweets/day

1B+posts/day

Dataother sources

Company

Competitors

Market

Work smarter, faster, and deliver better results.Actionable Insights Made Simple



“As in real-life relationships, where there’s no continued connection without some aspect of service to one

another, the need for such an exchange is even more magnified in the space of social media.”


: forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)

social media

Source: Merriam-Webster Dictionary


audience

:a gathering of spectators or listeners at a (usually) public performance;

:the part of the general public interested in a source of information or entertainment; “every artist needs an audience.”

Source: TheFreeDictionary.com


“There is no such thing as social media strategy without free content.”


“Great marketing is storytelling.”

-Seth Godin





“The ideal social media platform is one that has collected email addresses of a robust user base and operates a platform that will allow you to selectively connect in a

highly targeted way, to a particular group of people who you wouldn’t otherwise be able to access.”


“Define your audience first. And whatever your audience is, go from there.”


“You don’t want to sell your product through social media; you want to tell your product story.”


:Good Deed Content is so valuable, that the person viewing it considers it a

“good deed” to share it with someone else.

Good Deed Content



“It’s always a good idea to start as simply as possible and add as you get ideas, or feedback, instead of starting the

other way around.”



“Social media done right is a slow build way to establish relationships that will put you in a top of mind position for

a person that needs what you have to offer.”


“The innovation, that comes from listening.”


CondenseCondenseCondense

COREMESSAGE

Condense1

Create2

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Distribute

Listen

Participate

Measure

*AdjustCONTENT

FOR CONVERSATION

BROADCASTPLATFORMS

CREATING CONNECTION WITH YOUR AUDIENCE

FEEDBACKTOOLS

JOIN THE DISCUSSION

INTERPRETANALYTICS

DATA

MODIFY BASEDON FEEDBACK

Consolidate yourmessage to a compact form. Find the story and convert it to sharable “sound bytes.”

Embody your message in the appropriate visual

content format(s) for highest emotional impact.

Disseminate your message to maximize reach, placing your content in front

of your audience.

Monitor audience feedback and

conversation using available tools.

Respond to the audience as an active participant in

the conversations surrounding your content.

Learn, based on audience response, how you can improve your content and conversation to maintain message integrity

and increase engagement.

Adapt your content and approach based on improved understanding

of your audience to increase connection.

Translate

Storify

Augm

ent

Presen

t

Observe

Converse

Un

de

rstan

d

© Jaunique Sealey (www.JauniqueSealey.com)

Process adopted from “Piece of the Fame” available on Amazon and the iBookstore

www.bit.ly/POTFBook


http://www.JauniqueSealey.com

http://www.JauniqueSealey.com

Find your audience.


Find your stories.


Build your following.


Social Media Marketing Insights Redesigned

Presenting uberVU 2.0


Vladimir [email protected]

THANK YOU!

Jaunique [email protected]


How are your

Insights?Receive a FREE

Social Media Assessment

http://business.ubervu.com/social-media-assessment/[email protected]


http://business.ubervu.com/social-media-assessment/

http://business.ubervu.com/social-media-assessment/

mailto:[email protected]

mailto:[email protected]

uberVU and Jaunique Sealey Rock Social Media

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