ÜBERMENSCH FALL 14/15 mOBM EFHSFF QSPKFDU This work is set out to be a declaration of principles. I, Joan Ros, propose a way of understanding fashion from a conceptual and universal point of view. Fashion that is not grounded on aesthetics, nor taste, but in knowledge and know-how. Fashiong that reaches to all human beings that believes in self-realization and knowledge. Fashiong that allows the union of design and science. Fashion that issues/grants knowledge and not prejudices. +XPDQLVW IDVKLRQ DV RSSRVHG WR VXSHUFLDO To express this standpoint I have formulated the following work, which ends with the development of a collection based on Nietzsche’s Beyond-Man. ´\RX PXVW EH UHDG\ WR EXUQ \RXUVHOI LQ \RXU RZQ ÁDPH KRZ FRXOG \RX ULVH DQHZ LI \RX KDYH QRW ÀUVW EHFRPH DVKHV"µ Ɏ )ULHGULFK 1LHW]VFKH 7KXV 6SRNH =DUDWKXVWUD The Beyond-man break the rules, and he create a new, his own rules, a new values. One of the premises for conceptualizing the idea of norms breakage is to show the norms broken and created again from scratch. The lightest pieces of clothing go in the inside, and as we move towards the outside, they become heavier and mostly adopt the role of protecting our bodies from the adverse external conditions. This are the broken rules, the main standard of dress. Hence here I will play a visual game where the interior pieces of clothing become external, and viceversa. The collection will portray the image that individuals have changed the order in which they put their clothes on. This symbolizes a clear disentanglement from the most basic norm that we all follow. Regarding pattern, I have decided to give a serene look to the person, highlighting the neck and the head and relaxing the shoulders. This has been done by broadening the shoulders while maintaining the natural falling, achieving a comfort and serenity look simultaneously. Shirt collars are high but short striving to appear as a high neck. Trousers have a classic high waist and an incorrect length. Lenght is 7 centimeters shorter than in classic trousers, giving a careless look. Moving on to color, I have chosen a gray scale color range. This option has decided not to provide color codes Tailor fabrics prevail; there is no fabric with a fully technologic look, but all of them have its flair. The look with prints is the conceptualization of the conclusion I have reached while working. It means that if the Beyond-man existed his conduct it will be copied or excluded. The pattern it’s printed in the cloth, so you can copy the same blazer because you have all the information. The blazer, shirt and trousers are the basis the rest of the collection is built upon. The fact that these pieces have the pattern, and measurements printed on them symbolizes how easy it can be for society to copy people who outstrand or dettach themselves from society. This look has no other function than that of facilitating that others copy the piece, or even the whole collection. Based on all these premises, I have designed a collection that has 8 looks and a total of 23 pieces. Each look is built upon, as I mentioned before, the descontextualization of the order of the pieces, swapping materials and creating “optical illusions”.
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ÜBERMENSCHFALL 14/15mOBM�EFHSFF�QSPKFDU
This work is set out to be a declaration of principles.I, Joan Ros, propose a way of understanding fashion from a conceptual and universal point of view. Fashion that is not grounded on aesthetics, nor taste, but in knowledge and know-how. Fashiong that reaches to all human beings that believes in self-realization and knowledge. Fashiong that allows the union of design and science. Fashion that issues/grants knowledge and not prejudices. +XPDQLVW�IDVKLRQ��DV�RSSRVHG�WR�VXSHUͤFLDO��To express this standpoint I have formulated the following work, which ends with the development of a collection based on Nietzsche’s Beyond-Man.
´\RX�PXVW�EH�UHDG\�WR�EXUQ�\RXUVHOI�LQ�\RXU�RZQ�ÁDPH��KRZ�FRXOG�\RX�ULVH�DQHZ�LI�\RX�KDYH�QRW�ÀUVW�EHFRPH�DVKHV"µ�Ɏ�)ULHGULFK�1LHW]VFKH��7KXV�6SRNH�=DUDWKXVWUD
The Beyond-man break the rules, and he create a new, his own rules, a new values. One of the premises for conceptualizing the idea of norms breakage is to show the norms broken and created again from scratch.
The lightest pieces of clothing go in the inside, and as we move towards the outside, they become heavier and mostly adopt the role of protecting our bodies from the adverse external conditions.This are the broken rules, the main standard of dress.Hence here I will play a visual game where the interior pieces of clothing become external, and viceversa. The collection will portray the image that individuals have changed the order in which they put their clothes on. This symbolizes a clear disentanglement from the most basic norm that we all follow.
Regarding pattern, I have decided to give a serene look to the person, highlighting the neck and the head and relaxing the shoulders. This has been done by broadening the shoulders while maintaining the natural falling, achieving a comfort and serenity look simultaneously. Shirt collars are high but short striving to appear as a high neck. Trousers have a classic high waist and an incorrect length. Lenght is 7 centimeters shorter than in classic trousers, giving a careless look.Moving on to color, I have chosen a gray scale color range. This option has decided not to provide color codesTailor fabrics prevail; there is no fabric with a fully technologic look, but all of them have its flair.
The look with prints is the conceptualization of the conclusion I have reached while working. It means that if the Beyond-man existed his conduct it will be copied or excluded. The pattern it’s printed in the cloth, so you can copy the same blazer because you have all the information.
The blazer, shirt and trousers are the basis the rest of the collection is built upon. The fact that these pieces have the pattern, and measurements printed on them symbolizes how easy it can be for society to copy people who outstrand or dettach themselves from society. This look has no other function than that of facilitating that others copy the piece, or even the whole collection.
Based on all these premises, I have designed a collection that has 8 looks and a total of 23 pieces. Each look is built upon, as I mentioned before, the descontextualization of the order of the pieces, swapping materials and creating “optical illusions”.
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