Uber of everything bar lecture august 3 evening

PwC 1

PwC 2

Who we are

Ted GrahamInnovation LeaderPWC Canada@tedgraham

Paul BarterInnovation ConsultantVenture AdvisorMBA Prof@barterpaul

PwC 3

PwC 4

PwC 5

How many firms tweet that they’re the ‘Uber of ‘ some other industry?

300+ that week! tofrom

PwC 6

$1,000 savedBetter experience

PwC

It’s not enough to want to be innovative

7Wall Street Journal online May 2012

PwC 8

Introduce you to a major trend that is changing the world. Begin a conversation about what to do about it.

Our goal today…

PwC 9

But first… exponential change

PwC

PwC

Location

Personalization

Presence

Now add context

A General purpose Technology

ICT

Industries transformed

What’s a general purpose technology?

What of it?

+

The human brain plus exponential change equals disruption.

=

PwC 17

Now to the sharing economy

Example 3

Industrial revolution

Sharing comes back

Three Sharing Models(transportation example)

Regulated Inventory

Share corporate Inventory

Platform: Scalable Inventory

Initial penetration segments

PwC 26

3,000 + firms claimed to be the Uber of their industry

PwC 27

PwC 28

1. Make it simple for customer and drivers

PwC 29

2. Provide more for less

PwC 30

PwC 31

3. Immediate feedback – with consequences!

PwC 32

PwC 33

4. Surge pricing to motivate a contingent workforce

PwC

5. Balancing Risk and Reward

PwC 35

“Outing” UberX drivers via Twitter

PwC 36

https://www.metromile.com/uber/PwC

US Insurers fill the void to address emerging market

PwC 38

It’s not just consumers who are switching…

PwC 39

PwC 40

PwC 41

Remember – not just travel and accommodation

42

43

Other thoughts

Other thoughts

Other thoughts

Other thoughts

PwC 47

Combinations

In some ways just an interim trend?

PwC 49

Takeaways

Participate to understand!Opportunity AND threat for incumbentsWe’re in the first inning and the ride might be bumpy but….The vast majority of consumers LOVE this trendPoliticians will follow

PwC 50

Introduce you to a major trend that is changing the world. Begin a conversation about how to respond

Goal reminder

PwC

Want to know more?

Uberofeverything.com Paulbarter.com

@tedgraham@barterpaul@uberofeverthin

Ted GrahamPaul Barter

PwC.com/ca

PwC 52