Uber cab

Company history

Founded march 2009 8 years ago

Founders :- Travis Kalanick Garrett camp

Headquarters :- San Francisco California

Type :- privately held company

Industry :- Transportation Delivery (commerce)

Products :- mobile app , website

Services :- Transportation network company vehicle for hire Delivery

Marketing• Uber launched an "Uber Ice Cream" program in the U.S. so that

users in seven cities In July 2012• Uber offered rides in the futuristic DeLorean DMC-12 car from

the Back to the Future film franchise• In 2013, Uber offered delivery of Christmas trees for $135• In November 2015, in collaboration with GrabOn, Uber offered Hot

air balloon rides to customers in Hyderabad, India for INR 1,000

How it works

Pricing and payments

Dynamic pricing

Levels of service

Rating scores

Requirements for driving

Driver selfies as a safety mechanism

ØMore convenient than other modes of public transport when going at a specific destination

ØHigher fees than other modes of public transport§ Fixed price based on base fare, distance, time, peak

hours/weekends & public holidays, advanced booking fees

ØRequires a government license to be a taxi driver

ØCar rented by the taxi operator

ØTaxis can be hired § Hailing on the street§ Waiting at specific taxi stations§ For immediate booking by SMS, phone call, app§ For advanced booking by phone call, apps

What does Uber Technologies Inc do?

Network Orchestrator, connecting passengers with drivers

Manages a network of drivers and passengers through a phone application

Provides options and varieties in the transportation service

Toyota Camry BMW 7 series Mercedes S-Class

VALUE PROPOSITION

Protests

legal action

Germany• In 2015, a court banned Uber -violated regulations to use licensed drivers.India• limits to the number of drivers that are allowed to operatePoland• laws modified so that Uber drivers do not enjoy a regulatory advantage over

taxi drivers.Spain• Uber was banned from Spain in December 2014 and returned to Spain in

March 2016, this time using only licensed drivers.

Bhavish Aggarwal  Travis Kalanick

THANK YOU