Page 1 of 69 UAMS Northwest Health & Wellness Center Business Plan Health and Wellness Committee Liz Bausinger, Sue Grant, Russell Hill, Cathy Irwin, Missy Raley, Eric Schneider, Calvin Smith, Amy Witherow Committee Chair : Calvin Smith Center Director : Russell Hill
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UAMS Northwest Health & Wellness Center
Business Plan
Health and Wellness CommitteeLiz Bausinger, Sue Grant, Russell Hill, Cathy Irwin, Missy Raley, Eric Schneider, Calvin Smith, Amy Witherow
Committee Chair: Calvin SmithCenter Director: Russell Hill
University of Arkansas for Medical Sciences Northwest1125 North College Ave.Fayetteville, AR 72703
XI. Appendices.................................................................................33
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II. Executive Summary
“The UAMS Health and Wellness Center will provide UAMS’ students, employees, and the local Northwest Arkansas community with the facility, equipment, knowledge, and opportunity to live a healthier, safer, and more educated lifestyle.”
MARKET: By sharing the focus of servicing UAMS stakeholders, the local community and other corporate entities, there is an initial target market of over 7,000 that will increase with the awareness of the Center in the local community.
1ST YEAR INVESTMENT: $158,000VIABLE WITHIN 18 MONTHSPayoff of the initial investment and a profit will be generated during the 4th year.
LOCATION:
1100 North Woolsey AvenueFayetteville, AR 72703
18,000 Sqft. Split-floor facility that was last used as a Center for Exercise in 2007. Includes weight area, aerobics rooms, yoga room, locker rooms and hot tubs.
Facility Renovation Costs: $32,000
SERVICES: A variety of fitness and conditioning classes. Health and education outreach programs, classes, and information. First aid, self-defense, and other safety classes. Fitness assessments with follow-up information to improve diets and
unhealthy habits.
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A full range and variety of fitness equipment from which people of all ages and experience can utilize and benefit.
A variety of nutritional drinks and supplements. An experienced and knowledgeable staff that can teach members to
utilize equipment, set and maintain fitness goals, improve their diet, and enjoy living a healthier lifestyle.
Initial Equipment and Supplies: $8,000
STAFF: All staff will be under the hierarchy of the UAMS Northwest Vice Chancellor’s Office1 Director Shared
$15,0001 Activities Coordinator Full-time
$25,0001 Membership Coordinator Full-time
$25,0004 to 6 Support Staff Part-time $8-10 hourly4 to 6 Class/Group Instructors As Needed $10–20 per session
Annual Staff and Benefits Costs: $115,000 (can be reduced as needed)
OPERATIONAL:Operations of the facility will be handled by Center Staff, and existing UAMS Northwest and UAMS Fitness Center staff.
Startup Operational and Contingencies Cost: $27,000
Total Startup/Renovations Costs: $67,000
YEAR ONE SALES FORECAST:1ST Year Memberships: 830 Monthly Non-Members: 50 1ST Year Revenue: $132,000
1 st Year Total Expenses: $223,000
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Additional Money Needed 1st Year: $ 91,000
TOTAL AMOUNT NEEDED 1st YEAR: $158,000
YEARS TWO & THREE FORECAST:
Year Two: Profit: $27,000Money Owed: $131,000
Year Three:Profit: $95,000Money Owed: $ 36,000
INITIAL INVESTMENT PAID BACK IN 42 MONTHS
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III. General Description
Mission Statement:
The UAMS Health and Wellness Center will provide UAMS’ students, employees, and the local community with the facility, equipment, knowledge, and opportunity to live a healthier, safer, and more educated lifestyle.
Goals and Objectives:
The aim of the UAMS Health and Wellness Center is to be the main entity for fitness education and opportunity for UAMS Northwest students, employees, and the surrounding area. The Health and Wellness Center will also be a main location for expanding the UAMS Health Outreach and Education programs, resulting in a healthier and better educated community.
The UAMS Health and Wellness Center will work diligently to maintain the UAMS reputation for:
Maintaining top quality facilities and equipment Having highly educated and friendly staff Offering low costs to the customer Servicing the needs of the community first
The UAMS Health and Wellness Center will be financially self-sufficient by offering highly competitive membership dues, product sales, and low cost class offerings to fund all expenses and to generate enough profit to assist in the expansion of the UAMS Northwest Campus.
The UAMS Health and Wellness Center will operate under the direction of the UAMS Northwest Vice Chancellor’s Office and the UAMS Fitness Center in Little Rock.
The UAMS Advantage
UAMS is a known leader in health care, research and education in Arkansas and across the country. Excellence in patient care, research and education result in
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high expectations throughout the community.
The UAMS Fitness Center on the main campus in Little Rock has been in operation more than five years. Through trial and error, various programs and procedures have been implemented and adjusted to meet the needs of UAMS employees and students. The center’s director, Russell Hill, has worked in, owned and or operated fitness and therapy centers for 28 years and is very much in touch with the industry.
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IV. The Industry
The fitness and wellness industry has enjoyed steady growth for the past 20 years. Each year more and more studies show that exercise is vitally important to both the longevity and quality of life. Exercise and a healthy lifestyle are becoming more and more mainstream.
CensusThere is approximately 4,500 tax exempt Wellness and Fitness Centers in the U.S. with an annual revenue of over $5.3 billion. That is an average annual revenue of $1.2 million per establishment.
Short-termShort term the fitness industry has felt little effect from the economic downturn. Dollar for dollar fitness center dues are a great bargain and although memberships did not grow at the same rate in 2009 as in previous years they still increased.
Long-termRegarding long term expectations, when you combine an aging population with the economic changes that have taken place the last few years, analysts believe more and more Americans will delay retirement. This will result in the need for middle-aged Americans to maintain and improve their overall level of fitness to keep them productive and more competitive in their careers as well as reduce the likelihood of increased medical and health care expenses.
Programming, staff and services will already be in place to address upcoming industry trends. Our focus will be on the working professional and not the student or “hard core” exercise enthusiasts.
Competition
Within the Fayetteville city limits, there are more than 20 individual fitness centers which offer a various services. Some offer low cost memberships with 24/7 access, but fall short on customer service and class offerings. Others offer the full amenities you would expect from a health club, but are either over priced, overcrowded, or have limited access and availability. There are also many
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organizations offering health outreach and education services, but either have a single focus (diabetes, smoking cessation, CPR, etc.), or already partner with UAMS on their programs.
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Of the various organizations in the area, the following four could present the biggest competition:
Organization Strengths Weakness Comparison
World’s Gym2035 North College Ave.Fayetteville, AR 72703(479) 521-0585
Full service weight room, cardio classes, trainers, showers, lockers, day care, racquet ball, gym
“Franchised” service, metal weights, reputation for servicing only the hard-core enthusiasts.
UAMS has lower cost, higher quality facilities, and more education.
Fayetteville Athletic Club2920 E. Zion Fayetteville, AR 72703(479) 587.0500
Full service weight room, track, tennis, pool, cardio classes, trainers, showers, gym, towel service, day care
Overpriced, edge of town location, focused only towards servicing “executives or professionals”
UAMS has much lower dues, better location, broader customer focus, education
WRMC Center for Exercise12 East Appleby RoadFayetteville, AR 72703Phone (479) 463-3488
Full service weight room, pool, cardio classes, trainers, showers, locker, towel service
Limited weight room, limited parking, focused on servicing “seniors”
UAMS has better parking and equipment space, broader customer focus, education
U of A HPER BldgSouth Gregg AvenueFayetteville, AR 72701(479) 575-4950
Full service weight room, track, tennis, pool, variety of classes, trainers, showers, gym, towel service, day care
Extremely limited parking, overcrowded, services mostly college students
UAMS has extremely better parking, similar location, broader customer focus, education
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V. Products and Services
The goal of the UAMS Health and Wellness Center is to provide everyone who enters the facility an opportunity to live a healthier, safer, and more health educated lifestyle. To meet this goal, the center will offer:
A variety of fitness and conditioning classes. Health and education outreach programs, classes, and information. First aid, self-defense, and other safety classes. Fitness assessments with follow-up information to improve diets and
unhealthy habits. A full range and variety of fitness equipment from which people of all ages
and experience can utilize and benefit. A variety of nutritional drinks and supplements. An experienced and knowledgeable staff that can teach members to utilize
equipment, set and maintain fitness goals, improve their diet, and enjoy living a healthier lifestyle.
The UAMS Health and Wellness Center will have the ability to offer a higher quality of service at a lower cost due to the location, availability and space of the facility, the partnership with the UAMS Fitness Center in Little Rock, and the outstanding knowledge and reputation of the UAMS organization.
Specifically, the center will offer:
Fitness and Conditioning Availability and access to fitness equipment for individual use. Staff will
offer instruction on how to properly use all equipment. A video library including various instructional programs and training
Coach, Core Power, Strength Toolbox, Reactive Strength and Power, Cardio Fusion, Strength and Athletic Conditioning, Total Sports Conditioning, Equilibrium, Ballast Ball Introduction and the Complete Zumba Collection.
Group Fitness Classes including:
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Yoga Jazzercise Zumba A variety of high and low intensity conditioning classes
Programs including: Summer Slim down (Employees) Battle of the Colleges (Students) Promotional Events (5k’s, walk-a-thons, health and fitness fairs)
Personal Training Massage Therapy
Assessments
Full service individual fitness assessments that measure: BMI, heart rate, blood pressure, body fat, RMR, VO2 strength and endurance, flexibility and lipid profile. (Example in Appendices)
Fitness assessments for outside organizations to demonstrate the need(s) for health/fitness improvement on a large scale.
Equipment
Top quality, accessible, easy to use, and up-to-date fitness equipment* including:
Cardio (treadmills, elliptical, recumbent bikes, rowing machines) Selectorized (presses, compact cable systems, back and abdominal
* (Equipment Specifications and Photographs in Appendices)
Health and Education Outreach Classes, programs, and information on improving the awareness, health, and
education of the service area including: Diabetes education
o Utilize Merck Diabetes Conversation Maps to help patients and family members of those diagnosed with diabetes what they need to know about managing the disease to live their life to the fullest.
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Smoking Cessationo Program designed to help adults stop smoking by promoting
healthy lifestyles and preserving patient health Nutrition information
o Implement realistic, long-lasting lifestyle changes to improve your overall health and well-being with the five basic tips introduced and explored in this class
Weight-loss programs A center for assisting other AHEC-NW Outreach and Education programs
such as the CHAMPS and MASH programs.
Safety Education Programs and classes open to the community on improving safety that
include: Basic and in-depth martial arts instruction Women’s self-defense Child safety programs
o Equip family members/friends of children the proper way to restrain a child in a motor vehicle.
Medication safety CPR
o American Heart Association CPR courses and basic First Aid taught by certified instructors. May be geared to specific requirements.
First Aid Babysitting courses for teens & preteens
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VI. Marketing Plan
Customer BaseLocal Community
The UAMS Health and Wellness Center is a standalone building located on the UAMS Northwest Campus in Fayetteville, Arkansas. Fayetteville has a population of over 70,000 and the UAMS Northwest Campus is located in the heart of the city. In addition to offering services to the general public, the Health and Wellness Center will focus a portion of the pre-marketing towards:
20+ apartment complexes in the area Wilson Park Community Homes surrounding UAMS Northwest Campus Local Small Businesses
Corporate FocusIn today’s recessive economy, some individuals are being forced to cut back on preventive healthcare, while some employers are being forced to look for alternative benefits to offer employees instead of salary raises. These factors have resulted in a significant increase in the need for “company sponsored” wellness programs. With this in mind, the UAMS Health and Wellness Center will initially focus on offering memberships to nearby organizations at a reduced rate.
Located at the UAMS Northwest Campus are:
UAMS Northwest Regional Medical School Within year: 48 students and residents, 15 employees Within 5 years: 250 students and residents, 30 employees
UAMS AHEC-NW 70 students and residents, 110 employees 20,000+ patients annually (potential patient referral program)
Washington Regional Medical Center’s Generations Unit and Sleep Lab 40 employees
Regency Hospital 115 employees
State Veteran’s Administration Office
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93 employees
Adjoining the UAMS Health and Wellness Center is the Veterans’ Administration of the Ozarks campus which has 1168 employees.
Other entity’s that have expressed interest and will be market targets are the City of Fayetteville (700 employees), Washington County (1300 employees), and the University of Arkansas- Fayetteville faculty and staff.
The above organizations present a 7,000+ main market base for monthly memberships (3,500 students and employees plus potential sponsored family members).
Only 12% of this market base would be needed to cover all expenses solely with membership dues.
The size, location, and parking of The UAMS Health and Wellness Center provide the ability to maintain a membership base of 3,000+. By expanding the services of the center as revenue increases and with the expansion of the UAMS Northwest Campus, the center could reach this membership total within 5 – 7 years.
All group fitness classes and education programs will continue to be open to, and serve the needs of, the local community. With the UAMS Health and Wellness Center as the recognizable base for these services, the awareness of the classes and programs will increase.
The UAMS Advantage
The following are a few key factors that will help the UAMS Health and Wellness Center stand out among the competition:
Lower costs than any full service center in the area. Central Location. Top quality and up-to-date equipment. Quality open space facility with showers, lockers, and towel service. Variety of training programs including fitness, safety, health and wellness.
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Knowledgeable, friendly and hands-on service staff available at all open hours.
Support and expertise of UAMS faculty and staff. The UAMS reputation.
Strategy
Pre-Marketing
The Health and Wellness Committee will pre-market the UAMS Health and Wellness Center to the market base prior to becoming a full service center. This will create a membership base that will help fund start-up costs and will decrease the amount of marketing necessary in later phases. Key components to the Pre-Marketing phase will be:
Completing the update of the facility. Fine tuning the business plan and cash-flow projections. Implementing electronic advertising tools. Developing a presentation routine to present to interested organizations. Establishing and capitalizing on relationships with the target market base. Purchasing equipment for initial services.
A pre-marketing campaign should be extremely successful by taking advantage of the established relationships with the target entities, and the expertise of the Wellness Committee.
Initial Services
Once the facility is fully functional, the UAMS Health and Wellness Center, will offer a variety of instructional programs and services to establish an awareness of the center. Below are a few of the services to be offered during the initial phase after the facility update.
Group fitness classes for UAMS employees and students. Fitness assessments for UAMS employees and students. Group fitness classes open to other tenants of the Northwest Campus and
the Federal VA. Potential Revenue Fitness assessments for individuals offered to the targeted entities as a
whole. Potential Revenue
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Promotion
After the pre-marketing phase, there will be three key components to the promotion of the UAMS Health and Wellness Center
1. Promotional Events and Programs (Health fairs, 5k’s, health assessments, free classes)2. Advertising (Websites, E-mail marketing, WHEN network, traditional advertising)3. Customer promotion (word-of-mouth)
The center will utilize the marketing templates and resources already established by the UAMS Fitness Center in Little Rock and UAMS Creative Services.
Pricing
The UAMS Health and Wellness Center will follow the pricing guidelines of the UAMS Fitness Center in Little Rock to establish a single-network of members.
Membership Dues
Membership dues will include Access to the entire facility during operating hours. Free attendance to all group fitness classes. An initial and annual fitness assessment. Availability to Personal Trainers (Personal Trainers responsible for their own
fees). The ability to sponsor additional members.
Membership Pricing for ALL entities is as follows: Annual Salary under $30,000: $15 monthly Annual Salary over $30,001: $30 monthly Students $15 monthly Sponsored (Family): $15 for 1st additional member, $10 for 2nd , $5 for all
additional members
For UAMS employees, membership dues will be payroll deducted and established with an annual contract. For UAMS students, membership dues will be on a semester contract and payment will be the responsibility of the students.
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Payment methods for the other entities will be established through negations with each individual organization.
Group Fitness
Group Fitness classes will be free to all members. For non-members, single class attendance will start at $5 and increase depending on the length and type of class.
Wellness and Education
While many Wellness and Education programs will be free to the community, some classes will have costs associated and prices will be set on a course-by-course basis.
Point of Sale Items:
Nutritional supplements, t-shirts, headphones (for Cardio Theater), lifting straps, Biofreeze and more will be available for purchase to both members and non-members.
Location Leasing/Renting
The facility will be available to outside organizations and individuals for leasing and renting of space. This will primarily be the case during the Initial Services phase to raise revenue. Pricing and availability on space will be determined by the amount of space to be utilized and the service being offered by the potential occupant.
Sales Forecast*
Memberships:
A facility this size could service and should have a goal of approximately 3500 members.
Depending on the time of year the facility opens, the required membership to operate in the black should be in place within the first year.
Membership should be at approximately 1,150 by the end of the third year of operation.
Group Fitness Classes:
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Group exercise classes will be adjusted on a quarterly basis. In the proposed setting, if participation averages fewer than eight
participants / class schedule(s) and class offerings should be evaluated and adjusted as necessary.
Health and Education Classes:
Class frequency and pricing will be determined by the Education Coordinators and the needs of the community.
Point of Sale Items
The Health and Wellness Center will potentially become a consumer favorite for Nutritional Supplements due to:
Facility location Ease of access Discounted prices
If any are offered, weekend classes should be kept to a minimum. Participation is typically very low.
Additional sessions will be scheduled as needed.
Health and Wellness
Times established on an individual basis.
Staffing*
1 Director: Shared between Fayetteville and Little Rock2 Coordinators: 1 on duty during operational hours4 Part-time staff: During peak hours and other designated times4-6 Instructors: As needed for class sessions
*Detailed Job Descriptions and Duties are included in the Appendices.
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Location
Address1100 North Woolsey AvenueFayetteville, AR 72703
The location chosen for the UAMS Health and Wellness Center is ideal for the services to be provided. The upstairs will be devoted to member fitness and includes an open floor plan for equipment layout, locker rooms, and designated group fitness areas. There is also a welcome counter and small office near the main entrance. The downstairs will be devoted to health and wellness education and includes a vast storage area, a large classroom, 3 offices, and a group fitness room. There are ground level entrances on both floors and ample parking spaces in the front and back.
Specifics Northwest corner of UAMS Northwest Campus Approximately 18,000 square feet Previously WRMC Center for Exercise Split floor plan:
Upstairs = Main equipment area, 1 aerobics room, 1 yoga room, main counter, large locker rooms, showers, sauna/hot tubs, break out areas, small office Downstairs = Large Classroom area, storage, 3 offices, 1 aerobics room, small locker rooms.
Networked for cable broadcasting and computer connectivity Parking Space for 100+ vehicles Main Entrance upstairs, with back and side entrances available as needed. Large, ceiling height windows to provide open feel and natural lighting Elevator
Maintenance Needed – Estimated $30,000 - $38,000 Fire Alarm - Certification and Update (JE Systems) Furnaces - Assess and update (Elite Building Solutions) Electrical – Assessment (Hill Electric)
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Elevator – Update to code (Tyson Crump) Security – replace locks (Maintenance) and integrate with security system
(IT) Janitorial – thorough clean-up, clean carpets (SG360) General Maintenance – Replace lights and ceiling tiles, plumbing, lockers,
walls, paint (Michael Paul) Signage – Remove WRMC signs and replace with temporary UAMS Health
and Wellness Center bannersUtilities – Estimated $1500 per month.
Landscaping – Included in new bid. Cable/Internet/Phone – Wired for connectivity, need activation from
Cox/AT&T.o Will be separate from UAMS Northwest Network, but will be able to
access network when needed (E-mail, software support). Janitorial – Facility cleaning done as an addition to contract with (SG360) . Maintenance – Support provided by UAMS Northwest personnel.
Inventory
The UAMS Health and Wellness Center will offer POS items similar to what is offered at the UAMS Fitness Center.
The items in the UAMS Fitness Center are more of an amenity to employees and students than a profit center.
However, at the NWA campus (depending on our market) POS items may be able to generate a modest profit.
POS inventory value will be approximately $2,000. No seasonal buildups will be required. Allow approximately 3-5 days for nutritional supplements, 4-6 weeks for
specialty t-shirts, 2-3 weeks for all other items.
Accounts Payable/ReceivableAccounts Payable will be handled by designated staff utilizing an assigned UAMS Northwest Cost Center.
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- On accounts payable items shared by the Little Rock and Northwest facilities, the Cost Center utilized will be determined.
Accounts Receivable will be handled by designated staff. Funds from Account Receivable items will be placed in an assigned UAMS Northwest fund center.
- Funds received from outreach and education programs that are funded by the AHEC-NW Education Department will be distributed between the AHEC-NW Education Department fund center and assigned UAMS Northwest fund center.
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VIII. Manageme
nt and
Organization
Personnel# Position Title Status Compensation
1 Director Shared $15,0001 Activities Coordinator Full-time
$25,0001 Membership Coordinator Full-time $25,0004 to 6 Support Staff Part-time $8-10 hourly4 to 6 Class/Group Instructors As Needed
$10 – 20 per session
As membership grows additional part-time staff will be required.
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The Activities Coordinator and the Membership Coordinator should be degreed and certified trainers or group exercise instructors. Part-time employees should be familiar with exercise theory and equipment and possess excellent customer service skills. Group exercise instructors should be certified. All employees should be CPR certified.
To find quality employees, the UAMS Health and Wellness Center will post job openings on the UAMS website and advertise in local newspapers. There is typically no shortage of applicants. Being very familiar and experienced in this industry, Russell Hill, Center Director, would prefer to interview candidates for all positions
o Water, Gas, and Electric (Already paying at minimum usage) - $500 - $700o Janitorial (reduced amount) - $250 - $500 o Cable/Phone/Internet + activation - $300 - $500
Equipment: $6,000UAMS Northwest
o Group Fitness Equipment (purchase): $2,500o Equipment Lease (monthly): $3,500
Marketing: $1,500 UAMS Fitness Center
o Utilize UAMS Creative Services for marketing tools (flyers, presentations, advertisement, website design)
Travel: $500 UAMS Fitness Center
o To raise center promotion and awareness.o Russell Hill’s travel to/from Little Rock
Services: $1000 AHEC-NW Outreach Programs
o Assessments (1 free for UAMS students and employees) - $1000
Supplies: $1500 UAMS Fitness Center
o Gym supplies - $500o Office Supplies - $500
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o Towels - $500 (optional)
Contingencies: $5,000UAMS Northwest
1st year Operational Expenses: $91,000*UAMS Northwest
o Salaries and Benefits - $100,000o Equipment/Asset Expenses - $10,000 o Utilities/Other operating Expenses - $10,000
*Additional amount needed
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X. Financial Plan
With considerable market research, the expertise of Russell Hill, and review by the Wellness Committee, it has been determined that the UAMS Health and Wellness Center can be viable within 2 years with minimal start-up costs. To accomplish this, the Center will follow the financial model of the UAMS Fitness Center in Little Rock and will take advantage of the existing practices and relationships of UAMS Northwest.
Below is a simplified break-down of the financial plan over the next three years. As you can see by these numbers and by the more detailed statements on the following pages, the UAMS Health and Wellness Center will begin generating a profit within two years and will have repaid all initial investments and be contributing a revenue to the UAMS Northwest Campus within four years.
Year One: Startup Funds: $ 67,000Expenses:
$223,000Income:
$132,000
End of Year One: $158,000
Year Two: Expenses:
$243,000
Income: $270,000 Profit: $ 27,000
End of Year Two: $ 131,000
Year Three: Expenses:
$254,000Income: $349,000 Profit: $ 95,000
End of Year Three: $36,000
*Yearly Income Statements, Balance Sheets, and Cash Flow statements can be found in the Appendices.
TVFREE WT / PLATE LOAD MFR MODEL QTY Video security
Smith Machine Precor 802 1Max Rack Star Trac 1Adjustable Bench Precor 119 3Multi Purpose Bench Precor 116 1Adjustable Ab Bench Precor 113 1Back Extension Bench Precor 312 1Dumbbells (5 - 100) 5lb. Inc. TKO SDS 1Dumbbell Rack Precor 812 2AB-X Precor AB-X 1Preloaded Curl Bar (20-110) TKO 808RR-BG-G10 1Preloaded Curl Bar Rack Precor 808 1Oly. Rubber Grip Plate (45) TKO TKO 10Oly. Rubber Grip Plate (35) TKO TKO 4Oly. Rubber Grip Plate (25) TKO TKO 8Oly. Rubber Grip Plate (10) TKO TKO 12Oly. Rubber Grip Plate (5) TKO TKO 8Oly. Rubber Grip Plate (2.5) TKO TKO 6Oly. Tri-Grip Curl Bar TKO 47" 1
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B.Equipment Pictures
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C.Facility Pictures
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D.UAMS Fitness Center
The UAMS Fitness Center is located on the eighth floor of the Fay W. Boozeman College of Public Health building on the Little Rock campus. The fitness center is a 3500 square-foot, 24-hour facility available to UAMS employees and students and offers all the services and amenities of public fitness centers and health clubs. Member-only services include:
personal training (available at the discounted rate of $25 per session), group exercise classes (no charge), s shower and locker facilities, towel service (no charge), special incentive programs and contests such as the Battle of the
Colleges, 100-Class Club and Cannonball Run, Bike & Row.
Members have approximately 20 group exercise classes to choose from each week. For those who aren’t interested in instructor-led group exercise we have a video library available for use during times classes are not scheduled.
The UAMS Fitness Center also has products and services available to all employees and students for a minimal fee. These services include: fitness assessments, massage therapy and discounted nutritional supplements. Fitness and wellness lectures, FitNews e-newsletter and specialty sports performance clinics are available to UAMS employees and students at no charge.
The UAMS Fitness Center opened in the fall of 2004 and in 2006 was awarded the Governor’s Leadership and Fitness Award in the Government Agency division. According to industry standards the UAMS Fitness Center has a rate of attrition approximately 5% below the national average and a member usage rate 6 - 8% above the national average depending on the time of year. Keeping a watchful eye on purchasing, staffing expenses and service costs coupled with customer service excellence has allowed the UAMS Fitness Center to operate in the black for the past five years with no funds received from the university. Our recent five-year remodel in which all equipment, flooring, lighting and fixtures were updated as well as additional mirrors, paint and product display area, was able to be paid for with funds accumulated the previous five years of operation.
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The UAMS Fitness Center is one of the most popular places on campus and the encouragement, information, instruction, products and services we make available to UAMS students and employees make us a valuable asset to the university.
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E. Staff and Job Descriptions
Director (Shared with UAMS Fitness Center)
General Description
Assume the overall management of the Fitness Center
Job Responsibilities
Manage the fitness center providing leadership and direction. Program liaison to campus administrators and faculty. Oversee Advisory Council meetings and sub-committees. Implement expense control and savings. Monitor Fitness Center budget. Manage Fitness Center membership database. Manage Fitness Center memberships and financial reports. Develop and implement member retention programs. Develop and manage member incentive programs. Monitor all Fitness Center programs. Provide health-science related content for newsletter, website and member
information. Keep abreast of and monitor current fitness trends to maintain up-to-date
facility and services . Manage Fitness Center staff.
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Coordinator (Full Time)
General Description
Assist in the overall management of the fitness center and budget. Develop and implement educational awareness programs to include marketing, advertising and public relations initiatives. Reports to Fitness Center Director.
Job Responsibilities
Oversee Fitness Center operational budget. Handle income deposits. Prepare quotes. Prepare fiscal budget. Receive items and process invoices. Maintain supply records through SAP. Inventory and order supplies as needed. Maintain website with all changes at Director’s discretion. Assist with fitness center membership database. Generate financial reports. Develop and implement fitness and wellness-related programs. Assist with overall management of Fitness Center. Coordinate Fitness Center communications and marketing efforts as they
relate to the entire market population. Assist with fitness center membership recruitment efforts. Assist with day-to-day operations and other duties as assigned by Director.
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Membership Coordinator (Full Time)
General Description
Oversee enrollment of new fitness center members, member cancellations, manage member database, assist with all aspects of fitness center programs, provide excellent customer service and assist with day-to-day operations. Reports to Fitness Center Director.
Job Responsibilities
Enrollment and cancellation of fitness center members. Manage all aspects of fitness center member database. Maintain point-of-sale inventory and financial records. Maintain membership files. Correspond with members regarding enrollment, cancellations, payments,
membership status, etc. Produce activity reports on both a scheduled and as-needed basis. Reconcile data provided from UAMS Human Resources, Payroll and other
organizations with the fitness center member database. Coordinate fitness center communications and marketing efforts as they
relate to members. Develop member retention programs. Conduct informative presentations and tours of fitness center facilities
highlighting all programs and services. Assist with development and implementation of fitness and wellness
programs including research of topic area, program promotion, surveying programs, securing speakers, program logistics, etc.
Oversee front desk area and duties. Provide excellent customer service to all members, vendors and visitors. Assist with day-to-day operations and other duties as assigned by Director.
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Fitness Specialist (Part-Time)
General Description
Provide hands-on service to members, oversee group exercise and personal trainers.
Job Description
Coordinate group fitness program, including all communications with instructors and members on schedule changes, substitute requirements, etc.
Instruct group exercise classes as needed. Verify and monitor group fitness instructor and personal trainer
certifications and CPR. Keep current group fitness schedule update and distributed appropriately. Oversee equipment and coordinate maintenance as needed with both
internal departments and vendors or service providers. Lead facility tours to potential and existing members, visitors and guests. Assist and monitor members on facility floor. Work with equipment provider to develop preventative maintenance
program. Maintain Fitness Center amenities and cleanliness. Schedule and conduct new member orientations. Maintain AED check-list. Assist with day-to-day operations and other duties as assigned by Director.
Class Instructors (As needed)
Provide professional instruction on assigned area as needed. Class instructors will be paid on a per class basis.
Professional and Advisory Support The UAMS Health and Wellness Center will be under the administrative
hierarchy of the UAMS Northwest Vice Chancellor’s Office. UAMS Northwest personnel will provide support for Accounts Payable,
Accounts Receivable, Human Resources, and other financial matters as needed.
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The AHEC-NW Education Department, primarily the Health Outreach Coordinator, will provide support for Wellness Education and Outreach programs.
The UAMS Northwest Wellness Committee will provide advisory and program support as needed.
The UAMS Fitness Center will provide support as needed.
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F. Financial StatementsUAMS Health and Wellness CenterProjected Income Statement - Year One