UALL 2012 Clare College Cambridge DEHOV (Digital Economy in the Heads of the Valleys) Kelly Edwards, Robert Payne and Kirsten Merrill-Glover,
UALL 2012 Clare College Cambridge
DEHOV (Digital Economy in the Heads of the Valleys)
Kelly Edwards, Robert Payne and Kirsten Merrill-Glover,
Project overviewAims & Objectives – Work based learning
EligibilityCriteriaCost
TrainingModules & accreditationDeliveryCertification
Lessons LearnedConsequences & Questions
Presentation
Project Overview
DEHOV – work-based learning project in South Wales Valleys funded by ESF Partnership between University of Glamorgan & University of Wales, Newport Aimed at employers to engage with digital economy & use IT efficiently &
effectively Tailored to employer’s requirements Employers/employees who live and/or work in the ‘convergence’ area Private & third sector Fully funded subject to status Training delivered in modules, gaining credits towards further learning Certificates – end of each module & full certification at the end of the academic
year Courses and flexibility When & where tailored to company needs
Overview
Work-based learning - IT
Employers & employees
Funded by ‘European Social Fund’
©Dogfael - Flickr
Digital Economy in
the Heads of the Valleys
Aims & Objectives
Use IT effectively
Engage with digital economy
Improved workflows/ efficiencies
Up skill the workforce
Aims & Objectives
WBL – skills they can use
Marketability, skills &
development
Retain skills in HoV area
No prescriptive schedule
Heads of the Valleys
• Good practice – Curriculum sharing, marketing and brand design, cross referrals.
• Challenges- communication flow , ‘whole’ project operation,
Partnership Working
Heads of the Valleys - Challenges
• High Unemployment• High number of micro companies• Limited companies classed as ‘private sector’• Limited number of Employers• Many completing initiatives
Participation - Criteria
Private sectorThird sector
Public sector
Participation - Criteria
State aid funding
< 200,000 Euros = FULLY FUNDED
=> 200,000 = match-funded
Academic Overview
Used towards future
courses/training
Levels 4 & 5
Maximum 60 credits
University accreditation
Tailored training
August 2013
TrainingModule = credits
Example –360 credits gained over 3 years
Each year = 120 credits gained from 5 or 6
modules
Computerised accounting = 10
credits
Maximum 60 credits per person
Used towards future
courses/training
TrainingFull modules – 10 or 20 credits
Up to 30 hours
delivery
Self-study
‘Bite-size’ - 5 credits
Tailored schedule
Grades
Classroom
Online
Tutorials
Training
CertificateUniversity
accreditation
Maximum 60 credits
Enrolment
Student ‘perks’ –
Materials
Sports Centre
Student discount with card
PhotographStudent union
Library
Student Card
When & Where
Throughout the year
Local venue(s)Self-study/ assignment
Flexible
Day/Evening
Staffing structure
• Brand• Networking• Cold calling• Word of mouth via tutors• Social networking - LinkedIn• Adverts• Brochures
Marketing Strategy
• Engagement• Training Needs Analysis• Relationship Management • Financial analysis – de-Minimis or GBER• Educating for the future
Working with Employers
• Number of beneficiaries signed up =329• Number undergoing training = 213• Number of companies signed up = 122• Number of modules delivered = 23 at CQFW
Level 4• Number of credits delivered = 3,240
Progress by numbers
• Creative Industries - 10• ICT – 6 • Energy and Environment – 3 • Advanced Materials and Manufacturing – 23• Life Sciences - 2• Financial and Professional Services 37• Food and Farming 5• Construction 9• Tourism - 7 • Retail – 8• Other ( Care sector, voluntary) - 12
Companies by sector
• Good area to recruit because of the existence of many employer networks
• Having the right delivery staff in terms of industrial delivery experience is of paramount importance.
• Getting regular feedback from participants (weekly initially) has reduced drop out and enabled us to feedback accurately to tutors.
Lessons Learned
Lessons Learned
• Perhaps the most important lesson is that most elements of this project take longer than anticipated (validation, engagement and procurement, marketing) but overall has cost less than anticipated.
• Liaison with other projects to increase capacity is important
Lessons Learned
Consequences
• Project Forum set up• No or little direct mailing to companies• Changes in recruitment of tutors• (Even) earlier planning of delivery • Employer responsiveness
Consequences
Finale
• Thank you – Diolch yn Fawr
• Questions
• How does our experience compare to yours?• Is there anything we have missed ?
Finale