U09061 U09061 MANAGING BUSINESS RELATIONSHIPS MANAGING BUSINESS RELATIONSHIPS Karas/MBR 0910 JUDI KARAŚ JUDI KARAŚ Unit Co-ordinator Unit Co-ordinator TEACHING TEAM TEACHING TEAM John Baldry John Baldry Hazel Beadle Hazel Beadle Chris Chapleo Chris Chapleo Ray French Ray French David Hall David Hall Jennifer Jennifer Johnston Johnston Karen McCormick Karen McCormick Vijay Pereira Vijay Pereira Vesselin Vesselin Blagoev Blagoev
14
Embed
U09061 MANAGING BUSINESS RELATIONSHIPS Karas/MBR 0910 JUDI KARAŚ Unit Co-ordinator TEACHING TEAM John Baldry Hazel Beadle Chris Chapleo Ray French David.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Relationships : A Stakeholders’ Relationships : A Stakeholders’ PerspectivePerspective
Karas/MBR 0910
Definition“Any individual or group which has an interest in and/or is affected by the goals, operations or activities of the organisation or the behaviour of its members.” Mullins (2005) p.1063
Classifying StakeholdersClassifying Stakeholders
Karas/MBR 0910
Internal StakeholdersOwners
Decision-makersUnions and employees
The Organization
Marketplace StakeholdersCustomers
CompetitorsSuppliers
External StakeholdersGovernment
Political or Activist groupsFinancial communityTrade associations
Greenley Greenley 1989 p.1531989 p.153
Defining StakeholdersDefining Stakeholders
Karas/MBR 0910
Finlay 2000, pp.13-15Primary/Active: “always want more”providers of capitalcustomersemployeessuppliersSecondary/Passive: “want acceptable
performance”governmentpressure groups including local communities
Stakeholder PowerStakeholder Power(Johnson and Scholes 2003 – see Handbook)
Karas/MBR 0910
Sources of power (internal stakeholders) formal hierarchical power informal power control of strategic resources including skills
Sources of power (external stakeholders) control of strategic resources involvement with organisation links : internal and external (e.g. media)
Stakeholder MappingStakeholder Mapping(Mendelow 1991 cited in Johnson and Scholes (Mendelow 1991 cited in Johnson and Scholes
see Handbook pp.55-60 for required readingsee Handbook pp.55-60 for required reading
Stakeholder MappingStakeholder Mapping(Mitchell et al 1997)(Mitchell et al 1997)
Karas/MBR 0910
Three Alternative Dimensions
Power
Legitimacy : legal, or standing in society
Urgency : requires immediate attention
Stakeholders in PracticeStakeholders in Practice
Karas/MBR 0910
“Vodafone’s success flows from our commitment to sound business conduct and the way we interact with our stakeholders-shareholders, employees, customers, business partners and suppliers, government and regulators, communities and society and the environment.”Source: Vodafone.com Our Business Principles
but … open to interpretation!
Karas/MBR 0910
Michael O’Leary on Ryanair’s StakeholdersEuropean Commission …”morons”BAA …”overcharging rapists”UK air traffic control …”poxy”Travel agents …”f***ers who should be taken out and shot”