U sher

ProductionProduction

How did they record their music? In the beginning and now

After performing on hit TV show Star search, Usher landed a record deal with LaFace record at the age of 14. He released his first album at the age of 15.

LaFace is owned by Sony music entertainment formed in 1989 (the ‘Media gods’ as David Gaunlet suggested).

Distribution and Distribution and performanceperformance

Usher performed live on stage, and sold CD’s in shops.Web1.0 meant that the fan-star relationship was restricted.

Whereas in Web2.0, Usher now releases music online like Itunes, Youtube and Spotify, as well as you can also access hardcopy’s of his music at the same time. Therefore the relationship is easier to strengthen.

Marketing and Marketing and communicationcommunication

Usher has a website, http://usherworld.com/, which advertises his latest tours, releases and even has a fan base. The website is in a blog format, and wouldn’t have existed in Web1.0.

Usher uses social networking sites on the WWW such as Instagram and Twitter. He has over 9 million followers on both, which shows that Web2.0 helps fans and stars receive and give information.