U Of M Career Book Camp Your Ticket To Success

How Hard Are You Knocking?How Hard Are You Knocking?The Job Seekers Guide to Opening Career Doors.

“Your Ticket to Success”

Presented and Authored by

Tim Augustine

Before you write a resume…Before you write a resume…

Have a purposeKnow what industryResearch specific companiesFind intriguing job postings

2© How Hard Are You Knocking, Tim Augustine

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Where do you want to work?Where do you want to work?

Identify fifteen target companies.

Leverage your network (Who do you know?)

Determine the type of information you need. What does the company do? Private / Public? Who are its competitors? What are their products / services? Who are the company’s customers/prospects?

Do your homework!


Why should I hire you?Why should I hire you?

What are your unique strengths?

What type of company would you like to work for?Define your company criteria

What type of positions are you interested in?

What are your long-term goals?

What aspects of a job are most important to you?


Develop your ticket to success.Develop your ticket to success.

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A resume is not…A resume is not…

Your life story on paperEasy to writeWhat “gets you the job”A legal document

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A resume is…A resume is…

A strategic summary of your skills and accomplishments in terms of a specific job objectiveA memory aid to refer to

in an interviewA marketing tool to

secure interviews


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Style mattersStyle matters

Use white space wellUse bold, Italics, underline effectivelyLead with achievements, not datesBullets are better than long paragraphs


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Content mattersContent matters

Use specific phrases that convey your professional knowledge and project a professional imageDelete the stuff that doesn’t sell youAnswer the who, what, where, how questions in your bulletsHighlight achievements NOT DUTIESResult-Oriented – What did you accomplish?Self-market!


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Chronological formatChronological format

List more recent jobs first-reverse chronologicalEmployers may preferSimple to get started Choose to highlight your position or name of company-whichever is most impressive/relevant


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Functional resumesFunctional resumes

Focus on skills instead of jobs Work best when you don’t have a solid work historyOK career changers


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Combination resumesCombination resumes

Best of both typesFocus on experiences (both paid and unpaid)Still include your employment backgroundUse Headings to your advantageSpecify your experience



Resume Selling PointsResume Selling Points

Noticed and ReadFedEx, Priority Mail, Creativity

Referred from a Network / Colleague

Error Free!

Field Knowledge / Experience / Company Fit

Results OrientedTask Activities ResultsQuantifiable Results“Increased participation by 25% annually”


Basic Resume OutlineBasic Resume Outline

Current Contact InformationObjective / Summary StatementEducationWork ExperienceLeadership / Activities

(1 or 2 Pages, Colored Paper, Easy to Read)

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Objective or summary? Objective or summary?

If you have many years of experience in one field, use a summary statementIf you are switching fields or your occupational goal isn’t obvious from your experience use an objectiveAt a career or job fair, use a brief summary that reveals your occupational focus.

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Objective ExamplesObjective Examples

OBJECTIVE A position in medical supply sales that will give me the opportunity to use my medical background and communication skills to contribute to the success of the firm.

OBJECTIVE An entry-level position in accounting with a global financial services firm.

OBJECTIVE A challenging position that requires creativity and communication skills in the field of marketing.

Summary ExamplesSummary Examples

• Bachelor’s degree and an MBA degree in marketing from Northwestern University. Excellent presentation and communication skills. Speak Italian and German. Experienced in all aspects of international marketing research.

• Bachelor’s degree in financial management. Successfully completed an internship with XYZ Corporation in Cleveland, Ohio. Developed communication skills through Toastmasters International. President of student government and professional business fraternity.

• Global marketing executive with strong leadership experience in technology

marketing, including company and product positioning, market segmentation definition, and analyst relations. Solid business foundation and experience in software sales and business development. Executive-level organizational leadership with well-rounded communication, presentation, teamwork, and interpersonal skills.

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Experience Experience

Avoid generic headings, instead try…Healthcare ExperienceTeaching ExperienceIT Knowledge and ExperienceBusiness ExperienceSales and Marketing Experience

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Highlight your community leadershipHighlight your community leadership

Don’t use the words, “volunteer, activities or extra-curricular”Use a more professional, specific word that describes what you actually did. Examples include: Project manager, coordinator, tax preparer, marketing intern.

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Promote your professional involvement Promote your professional involvement

Join a professional association Impressive on a resumeEven better when you have positions or roles in an organization

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Individualize every resumeIndividualize every resume

Make the objective specific to the job postedHighlight the skills that most closely match the jobMake sure you understand the role you are applying forConnect the dots for the employer!

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Proof-read / Review with a proProof-read / Review with a pro

Seek help from Career Services!Ask a professional you know to look at your resumeEven one mistake is deadlyLine up every columnMaintain consistencyIs it attractive?


Resume DevelopmentResume Development

Timothy J. Augustine2434 East White StreetMiami, Florida 44444

(555) [email protected]

OBJECTIVETo obtain a position in medical supply sales which will give me the opportunity to utilize my medical background and communication skills to contribute to the success of the firm.

EDUCATION Columbia University, New York, NY Bachelor of Business Administration, December 2004 Major: Marketing, GPA: 3.5



WORK EXPERIENCE

XYZ Company - Chicago, IllinoisInternational Software Company with operations in the United States, Europe, South America and Asia focusing on data quality applications.

Marketing Internship – International Marketing Summer / Fall 2003International Marketing Internship reporting directly to the Vice President

of Global Marketing. Responsible for the worldwide market development activities including category creation, company and product positioning.

- Championed multiple customer and prospect industry forums raising the awareness of company and products increasing revenue by 22%.

- Implemented a direct mailing campaign for the Financial Services industry generating leads with such firms as Citibank, Deutchebank and Bank of Hong Kong



LEADERSHIPDelta Sigma Pi, Professional Business FraternityChapter President

Supported a chapter of a 108 member organization and its activitiesSenior Vice President

Devised recruitment plan to elicit members and reconstructed new officer training process.

Society for Human Resource Management (SHRM) Recognition Director

Formulated recognition programs for students’ professional development in other organizations during their college career.

HONORS / AWARDSGolden Rose Society AwardOhio State University Outstanding Service AwardOhio State University Orientation Micro Teacher AwardOhio State University Homecoming Court NomineeDean’s List Award


Cover LetterCover Letter

As you develop a cover letter, you need to answer three questions:

What problems does the potential employer have that need solved?

How can I highlight my strengths and show in this introduction letter that I can help the employer?

How can I show the value that I can bring to the organization?


Cover Letter FormatCover Letter Format

The Introduction The introduction is typically a statement that mentions the position you are interested in and how you learned of it. Keep in mind, the recruiter or hiring manager will be reading many of these documents, therefore keep the introduction interesting and relevant.

The BodyThe body of the cover letter is typically one or two paragraphs summarizing your skills, knowledge, experience and career goals. You should focus this section on your understanding of the employer’s needs and match your strengths to those needs.

The ConclusionThe final paragraph highlights the action that you want the employer to take. It is also the section where you introduce your qualifications and request a phone call to set up an interview if interested. Make sure your final paragraph is confident and suggests a meeting or invites the recruiter to take further action.

Resume Resources Resume Resources

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NACE- career development and job search advice for new college graduates and experienced candidates www.jobweb.com

Quint Careers http://www.quintcareers.com/resres.html

Resume Critique Form http://www.sonoma.edu/SAS/crc/resume/critique.shtml

The Riley Guide http://www.rileyguide.com/letters.html

Timothy J. Augustine www.howhardareyouknocking.com


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Create a “Master Resume”Create a “Master Resume”

Include every job Include all your training Include every service projectInclude every skill and accomplishmentThen you can pick and choose what to include each time you submit a resume


Resume Questions? Resume Questions?

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Let the writing begin!Let the writing begin!

Questions?Work with a partnerIndividualized assistanceFollow up:

Tim Augustine, Author, How Hard Are You KnockingPH: 734-786-7162 [email protected]

Lisa Mangigian, AAUM Career [email protected]

31© How Hard Are You Knocking, Tim Augustine


For More InformationFor More Information

Tim AugustinePrincipal / Vice PresidentAtwell-HicksPH: [email protected]

Professional Speaker / Authorwww.howhardareyouknocking.com