Low Cost eRecruitment: Text Based, Social Media & Google Analytics Travis Merrigan Community Colleges of Spokane 2010 TYROOC Conference
Jun 17, 2015
Low Cost eRecruitment:
Text Based, Social Media & Google Analytics
Travis MerriganCommunity Colleges of Spokane2010 TYROOC Conference
Starting Assumptions
• Limited time and money
• “Technology 2.0” is a low priority • Your school is falling behind
technologically
Focus on the easy and cheap
1.Cheap text-based tech
2.Explore social media
3.Improve your website
Email: Old people communication?
• Email is fading for sub 30s, but not dead• Needs to be targeted and personalized
• Use eBlast technology to help target
Text Communication
Write better emails
• Short
• Clear
• One point
• Targeted
Text Communication
Chat – too labor intensive?
• Real time chat with students?
• Good for one-time events
• Hard to staff all the time
Text Communication
Text – only opt in
• Text is sub-30s favorite communication mode
• But be careful sending too many
• Targeted, personal, limited and opt in
Text Communication
Social Networking:Figure out a plan
Social Networking
My take
• Worthwhile
• YouTube – Easy if you have videos
• Digg – Search what they’re saying about your CC
• Blogs – Good but labor intensive (ambassadors)
• Maybe• Facebook – Everybody uses, not for college research
• Worthless
• Twitter – Admissions offices love, students don’t
• Myspace – On a downhill slide
Social Networking
Use traditional media to push social media
Social Networking
Most important web content*
• $$$ info
• Program info
• Catalog, Class Schedule (not PDF)
• Cost Calculator (federal requirement, fall 2011)
• Online inquiry/visit request
*Noel-Levitz E-Expectations 2010
Improve your website
‘Great if you can’ content
• Videos
• Give Ambassadors a Flip
• Model release forms?
• Challenge: video editing
• Private social networks
• Portals
Improve your website
Improve your website
• Free
• Tracks web traffic
• Make informed decisions about site changes
• Easy set-up (1 min/webpage)
Improve your website
Improve your website
Hit locations – TYROOC.org
Improve your website
Focus on “new visitors”
Improve your website
The mobile challenge
Improve your website
Traffic sources
Improve your website
Content Drilldown
Improve your website
Site Overview – best feature
Improve your website
Demote unpopular content
Improve your website
‘Locations’ is working
- 6.95% exit rate!
Improve your website
‘Outside Spokane’ working
- 14% exit rate
Improve your website
‘In Spokane’ not working
- 64% exit rate- Add content
Improve your website
That’s all, folks