TYPOGRAPHY TYPOGRAPHY ESSENTIALS ESSENTIALS a b c d e Sans-Serif Serif Slab-Serif Script Monotype FONT VARIETIES fonts have personalities CHOOSE THE RIGHT ONE FOR YOUR PURPOSE Timeless Neutral Fashion Kids Party AUTHORATIVE Elegant Code Hipster User Friendly COMMON TERMINOLOGY THE DIFFERENCE BETWEEN “KERNING” AND “LEADING” COMBINING FONTS HOW TO GET FONTS TO WORK IN HARMONY font TYPEFACE kerning LEADING tracking NOT TOO SIMILAR Serif Sans Serif Weight Contrast Size Matters Historically, in metal typesetting, a font is a particular size, weight and style of a typeface. Today, most people use typeface and font interchangeably Kerning is the process of changing the space between two consecutive letters. Tracking is the uniform space between the letters in a word. Leading (otherwise known as “Line Height” in CSS) is the process of changing the vertical space between lines. Typeface is a set of one or more fonts, each composed of glyphs that share common design features. For example, “Helvetica” is a typeface that consists of the fonts; Helvetica Bold, Helvetica Oblique, Helvetica Regular etc. A line height d Abcd www.latudegroup.com