Typography Page 12 BBC Three — Brand Development
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Typography
Page 12 BBC Three — Brand Development
Page 13 BBC Three — Brand Development
ABCDEFGHIJKLMNO PQRSTUVWXYZ
1234567890 !@#&()_+":?
abcdefghijklmnopqr stuvwxyzABCDEFGHIJKLMNOPQ
RSTUVWXYZ1234567890 !@£$%^&*()+_}{|"
abcdefghijklmnopqr stuvwxyzABCDEFGHIJKLMNOPQ
RSTUVWXYZ1234567890 !@£$%^&*()+_}{|"
TypographyWe use two fonts across BBC Three:Fin and Arial
FinOur expressive font, reflecting the BBC Three personality. Used for all embedded content online.— Lockups— Images on BBC— Social posts— Only used in uppercase— Headlines in print
ArialFunctional and available in different weights and styles, Arial is used across all 'live text' touchpoints of the BBC Three brand.— Live text— Body copy— To define a clear hierarchy across embedded, ie CTA— Subtitles— End credits
Page 14 BBC Three — Brand Development
Typography: FinFin should be used to create other lockups
BBC THREE
Daily DropCome find us in our new home
DAILY DROP
BBC THREE
Best Of: Let's Go ThereGet more from your BBC Three faves
3 from Three
Sort your life out
Daily Drop / Best Of
Sounds random
IMHO
Watchog Wednesday
IMHO
SORT YOUR LIFE OUT SOUNDSRANDOM
3 FROMBEST OF
WATCHDOG WEDNESDAY
Page 15 BBC Three — Brand Development
Without blob on social quotes on social Interactive questions on socialWith blob on endboards
Typography: FinSetting Fin: StructuredText can be set with and without the blob.
#WEDNESDAYWISDOM
NEVER UNDERESTMATE THE POWER OF
SPRAYING THINGS GOLD. IT TRIPLES THE
VALUE INSTANTLY
[email protected]/bbcthree
THE INSIDER:REGGIE YATES
IN A TEXAN JAILCOULD YOU FORGIVE
YOUR MOTHER'S MURDERER?
Page 16 BBC Three — Brand Development
WGADHOT
Topical social postsBBC Three platform article image
Typography: FinSetting Fin: FreeText can be playful across lighter content types
XE ALR
Page 17 BBC Three — Brand Development
Typography: ArialAcross BBC Three platform — Headers / promo modules and content
blocks dictated by BBC platform
Best of Three
Best of Sex & relationships
Sounds Random: Wolf Alice's fave warblesJames Acaster frisks the personal playlists of Wolf Alice to see what the indie hipsters listen to on the lowdown. The dancers are cued to perform some more madcap routines too. Cue the music...
| BBC THREE
Comedy Sounds Random Music
G Contains some strong language
Share
Promo modules / content blocks Page headers
Page 18 BBC Three — Brand Development
I guess I won’t be seeing sunlight whilst I’m in here
Typography: ArialAcross BBC Three platform — Subtitles— End credits
DI SleetPerformed and co-writen by
Tom Davies
Sidekick Jessie J
Alan SugarGordon Ramsay & Major Caowell
Lana Del RayMiley Cyrus
Demot O'LearyJenny BedeRicky GroverLiam HouricanMarie LawrenceCariad LloydNico Tatarowitcz
Social subtitles End credits
Intellectual Property Rights (IPR) Please note, all work in this document remains the Intellectual Property of Output Group Ltd until it is assigned by us in an appropriate Project Order Form.
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+44 (0)20 7239 9270 [email protected] studio-output.com
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