1 1 Typical Data Integration Scenario Enterprise D ata R epository (C ollection ofC ustom ers, V endors, Em ployees, Products… ) Phase 2 R ider’s Edge ~ 90,000 records R entals ~ 300,000 H -D O nline ~ 800,000 U sed B ikes ~ 18,000 H O G /B R AG ~ 1 m il CSCS M illions of records SW R M illions of records HDDS Talon T2 D CI-M ~ 3.5 m ilrecords HDDS Talon ES 5a – O nline Profile 5b – O nline Lead G eneration 5c – Vehicle O w nership 2a - RentalEvent 4a – U sed B ikes Lead 7a – Consum ers 7b – Vehicle purchase 6a – Consum ers 6b – V ehicle purchase 3 rd Party 8a - Suppressions 1a - Print Lead G eneration 1b – Phone Lead G eneration 1c - H D M C H osted B uellD em o R ide 1d - HD M C H osted H D D em o R ide 1e - D ealer H osted B uellD em o R ide 1 f - D ealer H osted H D D em o R ide 1g - B uellProm otions 1h - IM S Show s 1i- NHRA: M obile R eg. W aiver 1 j - NH R A : M obile Photo (future) 1k - N H R A : Fan C lubs (future) 1l- N H R A : Sw eep Stakes 1m - NH R A : H ospitality (future) 1n – Q PR 1p - R ide Plan M aintenance (R PM ) 1q - Enterprise C hange (M anual) 1 s - S portster (C onversion O nly) 1 t - Phone Catalog Request 1u - D irect M ailH and R aiser 1v - Enthusiast H and R aiser 1w - S hoptalk Enthusiast 1x - Factory Tours 3a – R egistration 3b - Enrollm ent 3c - C om pletion 3d – Consum er __Update 3e -Evaluation H D FS ~ 870,000 loans ~ 190,000 ins 3 rd Party (N CO A & D ata Enrichm ent IS ky D ealer W ebsite (PS N ) H -D InternalSources ExternalSources ~9 or10 m il records betw een 2 system s
Typical Data Integration Scenario. CRM Integration Architecture with an issue (?). CONNECT Solution Architectural Overview. Harley-Davidson consumer related business transactions for CLOSER Phase I . - PowerPoint PPT Presentation
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1 1
Typical Data Integration Scenario
Enterprise Data Repository (Collection of Customers, Vendors, Employees, Products…)
Phase 2
Rider’s Edge~90,000 records
Rentals~300,000
H-D Online~800,000
Used Bikes~18,000
HOG/BRAG~1 mil
CSCSMillions of
records
SWRMillions of
records
HDDSTalon T2
DCI -M~3.5 mil records
HDDSTalon ES
5a
– O
nlin
e P
rofile
5b
– O
nlin
e L
ead
Genera
tion
5c –
Vehic
le
Ow
ners
hip
2a -
Renta
l Event
4a
– U
sed B
ikes
Lead
7a
– C
onsu
mers
7b
– V
ehic
le
purc
hase
6a
– C
onsu
mers
6b
– V
ehic
le
purc
hase
3rd Party
8a -
Suppre
ssio
ns
1a -
Pri
nt
Lead G
enera
tion
1b
– P
hone L
ead G
enera
tion
1c -
HD
MC
Host
ed B
uell
Dem
o R
ide
1d
- H
DM
C H
ost
ed H
D D
em
o R
ide
1e -
D
eale
r H
ost
ed B
uell
Dem
o R
ide
1f
- D
eale
r H
ost
ed H
D D
em
o R
ide
1g
- B
uell
Pro
moti
ons
1h
- I
MS
Show
s
1i -
NH
RA
: M
obile
Reg.
Waiv
er
1j
- N
HR
A:
Mobile
Photo
(fu
ture
)
1k -
NH
RA
: Fa
n C
lubs
(futu
re)
1l -
NH
RA
: S
weep S
takes
1m
- N
HR
A:
Hosp
italit
y (
futu
re)
1n
– Q
PR
1p
- R
ide P
lan M
ain
tenance
(R
PM
)
1q
- E
nte
rpri
se C
hange (
Manual)
1s -
Sport
ster
(Convers
ion O
nly
)
1t
- Phone C
ata
log R
equest
1u
- D
irect
Mail
Hand R
ais
er
1v -
Enth
usi
ast
Hand R
ais
er
1w
- S
hopta
lk E
nth
usi
ast
1x -
Fact
ory
Tours
3a –
Regis
trati
on
3b -
Enro
llment
3c -
Com
ple
tion
3d –
Consu
mer
__
Update
3e
-Evalu
ati
on
HDFS~870,000 loans~190,000 ins
3rd Party(NCOA & Data
Enrichment
ISky
Dealer Website(PSN)
H-D Internal Sources
External Sources
~9 or 10 mil records between 2 systems
2 2
CRM Integration Architecture with an issue (?)
SAP XI
SAP CRM Application
Phase 2
Master Data
Business Partner/ Consumer
Transactional Data
Rider’s Edge~90,000 records
Rentals~300,000
H-D Online~800,000
Used Bikes~18,000
HOG/BRAG~1 mil
CSCSMillions of
records
SWRMillions of
records
HDDSTalon T2
DCI -M~3.5 mil records
HDDSTalon ES
5a
– O
nlin
e P
rofile
5b
– O
nlin
e L
ead
Genera
tion
5c –
Vehic
le
Ow
ners
hip
Activity/ Interaction Lead Opportunity
2a -
Renta
l Event
4a
– U
sed B
ikes
Lead
7a
– C
onsu
mers
7b
– V
ehic
le
purc
hase
6a
– C
onsu
mers
6b
– V
ehic
le
purc
hase
3rd Party
8a -
Suppre
ssio
ns
Installed Base/Product Ownership
1a -
Pri
nt
Lead G
enera
tion
1b
– P
hone L
ead G
enera
tion
1c -
HD
MC
Host
ed B
uell
Dem
o R
ide
1d
- H
DM
C H
ost
ed H
D D
em
o R
ide
1e -
D
eale
r H
ost
ed B
uell
Dem
o R
ide
1f
- D
eale
r H
ost
ed H
D D
em
o R
ide
1g
- B
uell
Pro
moti
ons
1h
- I
MS
Show
s
1i -
NH
RA
: M
obile
Reg.
Waiv
er
1j
- N
HR
A:
Mobile
Photo
(fu
ture
)
1k -
NH
RA
: Fa
n C
lubs
(futu
re)
1l -
NH
RA
: S
weep S
takes
1m
- N
HR
A:
Hosp
italit
y (
futu
re)
1n
– Q
PR
1p
- R
ide P
lan M
ain
tenance
(R
PM
)
1q
- E
nte
rpri
se C
hange (
Manual)
1s -
Sport
ster
(Convers
ion O
nly
)
1t
- Phone C
ata
log R
equest
1u
- D
irect
Mail
Hand R
ais
er
1v -
Enth
usi
ast
Hand R
ais
er
1w
- S
hopta
lk E
nth
usi
ast
1x -
Fact
ory
Tours
3a –
Regis
trati
on
3b -
Enro
llment
3c -
Com
ple
tion
3d –
Consu
mer
__
Update
3e
-Evalu
ati
on
HDFS~870,000 loans~190,000 ins
3rd Party(NCOA & Data
Enrichment
ISky
Dealer Website(PSN)
AC
–
Genera
te
Lead
AD
–
Genera
te
Opport
unit
y
AE –
Cre
ate
/U
pdate
Ass
et
AB – Lead Only Information
AA - Interaction Information
H-D Internal Sources
External Sources
SAP Enterprise
Portal
SAP Business
Warehouse
~9 or 10 mil records between 2 systems
3 3
CONNECT Solution Architectural Overview
Harley-Davidson consumer related business transactions for CLOSER Phase I.
Transaction Flow: Customer >> SAP XI >> DS/QS CDI Middleware >> SAP XI >> SAP CRM Application