TYPES OF PERSUASIVE SEPAKING Proposition of fact Proposition of value Proposition of policy.

TYPES OF PERSUASIVE SEPAKING

Proposition of fact Proposition of

value Proposition of

policy

CREATING A PERSUASIVE MESSAGE

Beliefs conviction or

confidence in the truth of something that is not based on absolute proof

CREATING A PERSUASIVE MESSAGE

Attitudes evaluative

dispositions,feelings,or positions about oneself,others,events,ideas,or objectives.

CREATING A PERSUASIVE MESSAGE

Values Long lasting

ideals that guides our behaviors

ORGANIZING A PERSUASIVE MESSAGE [Monroe]

Attention step [introduction] “why should you

care” Need step

[body#1] “consequences”

Satisfaction step [body #2] “how my solution

could work

ORGANIZING A PERSUASIVE MESSAGE [Monroe-cont.]

Visualization step [body #3] “Show us how it could

work” Action step [body#4]

“how can we get the product

PERSUASIVE STRATEGIES[enhance the speaker]

Establish common ground with the audience

Build credibility competence trustworthiness enthusiasm

PERSUASIVE STRATEGIES[Cognitive dissonance]

Holding two seemingly inconsistent views

Support a “double standard”

PERSUASIVE STRATEGIES[Contrast effect]

Comparing different facts to support your point results of your

actions

PERFORM A PERSUASIVE MESSAGE [FOUR STEPS]

Set a clear purpose [specific purpose] [preview of main points]

Structure message Describe problem Describe solution Audience response

PERFORM A PERSUASIVE MESSAGE [FOUR STEPS]

Adapt to the audience Establish

common ground Mold speech to fit

positive audience response

Be prepared to deal with hostile audience

PERFORM A PERSUASIVE MESSAGE [FOUR STEPS]

Establish speaker credibility Competence Character Charisma