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Types of
Communicat
ion in anOrganisation
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Lifeblood of an Organization
Communication is the lifeblood of an organization.
It is needed for:
Exchanging information
Exchanging options
Making plans and proposals
Reaching agreement
Executing decisions
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Types of businesscommunication in an
organization are:
Personal and business communication
Upward and downward communication
Formal and informal communication
Lateral communication
Interactie communication
Mass communication!rapeine communication
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communication
It take place between an" two indiiduals#
$here is an element of priac" in all suchcommunications#
It can take the form of personal letters% personaltelephone calls etc#
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communication
It is concerned with the goals of the business#
&uch communications hae an impact on businessand promote business interest#
It helps the person concerned in moing up in theorganisational hierarch"#
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communication
$he process of communication to be complete ane'ectie it should go through arious leels andtiers#
Emplo"ee suggestions% market reports%performance reports% market reports% are allexamples of upward communication#
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communication
It moes from top to bottom i#e# from (E)downwards#
(orporate goals% motiational letters% work related
instructions% letters from the (E)*!eneralmanagers desk are examples of downwardcommunication#
$here ma" be some communications that might
moe both upward and down ward#
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communication
It ensures communication on an ongoing basis#
It follows a well+de,ned hierarchical pattern andperiodicit"#
$he" make working of an organisation transparent
$he" motiate the emplo"ees and proidenecessar" feedback
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communication
It takes place in an unstructured manner andoutside the formal fora#
It inoles an element of spontaneit"#
It used in situations where there are no rigidhierarchical tiers#
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communication
It proceeds in a hori-ontal manner and takes placeamong e.uals and at peer leels#
It ma" take place orall" or in writing#
$here is not much di'erence in terms of thehierarchical leels or position of the sender andreceier#
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communication
It is more appropriate when the message or thesub/ect is to be presented at length#
Meetings are a part of eer"bod"0s life
1ell+conducted conferences and meetings sere auseful purpose#
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$ass communication
It is distinctie and is used to address a large massof people#
It has been deeloped into a speciali-ed are of
stud"#
Main branches of stud" relating to masscommunication are public relations% adertising#
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communication
It preails in all organisations and businesses#
$raels through informal networks and is fasterthan the formal messages#
2 skilled communicator can derie bene,ts fromsuch communication#
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