Types of Celebrity endorsements

Page 1 <img data-url='document/types-of-celebrity-endorsements.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Types of Celebrity endorsements' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022012908/58eccb3f1a28ab1b3c8b45b1/html5/thumbnails/1.jpg' width='140' height='200' /> CELEBRITY ENDORSEMENT

Page 2 <img data-url='document/types-of-celebrity-endorsements.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Types of Celebrity endorsements' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022012908/58eccb3f1a28ab1b3c8b45b1/html5/thumbnails/2.jpg' width='140' height='200' /> TYPES OF CELEBRITY ENDORSMENT

Page 3 <img data-url='document/types-of-celebrity-endorsements.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Types of Celebrity endorsements' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022012908/58eccb3f1a28ab1b3c8b45b1/html5/thumbnails/3.jpg' width='140' height='200' /> Testimonial:

The celebrity acts as a spokesperson for the brand.

Page 4 <img data-url='document/types-of-celebrity-endorsements.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Types of Celebrity endorsements' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022012908/58eccb3f1a28ab1b3c8b45b1/html5/thumbnails/4.jpg' width='140' height='200' /> Imported:

The celebrity performs a role known to the audience.

Page 5 <img data-url='document/types-of-celebrity-endorsements.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Types of Celebrity endorsements' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022012908/58eccb3f1a28ab1b3c8b45b1/html5/thumbnails/5.jpg' width='140' height='200' /> Invented:

The celebrity plays a new, original role.

Page 6 <img data-url='document/types-of-celebrity-endorsements.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Types of Celebrity endorsements' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022012908/58eccb3f1a28ab1b3c8b45b1/html5/thumbnails/6.jpg' width='140' height='200' /> Observer:

The celebrity assumes the role of an observer commenting on the brand.

Page 7 <img data-url='document/types-of-celebrity-endorsements.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Types of Celebrity endorsements' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022012908/58eccb3f1a28ab1b3c8b45b1/html5/thumbnails/7.jpg' width='140' height='200' /> Harnessed:

The celebrity's image is integrated with the ad's storyline.

Types of Celebrity endorsements

Marketing