Top Banner
TYPES OF ADVERTISING 13.10.2014
12
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Types of Advertising

TYPES OF ADVERTISING

13.10.2014

Page 2: Types of Advertising

BASIC TYPES

• Brand advertising aims to create, change or enhance the brand personality and positioning of the company, product, service or person being advertised. 

• Direct response advertising is like a sales rep on quota. These ads are designed and measured by how well they convert prospects into buyers and how much revenue they generate. These ads are "transactional.“ 

Page 3: Types of Advertising

BRAND ADVERTISING

Page 4: Types of Advertising
Page 5: Types of Advertising
Page 6: Types of Advertising

POLITICAL ADVERTISING

Page 7: Types of Advertising
Page 8: Types of Advertising
Page 9: Types of Advertising
Page 10: Types of Advertising
Page 11: Types of Advertising
Page 12: Types of Advertising

ONLINE ADVERTISING