Type A @ Aging2.0 | SF 8/22/2013

Page 1 <img data-url='document/type-a-aging20-sf-8222013.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Type A @ Aging2.0 | SF 8/22/2013' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/1.jpg' width='140' height='200' /> The Battle for theWorld’s Most Valuable Consumer

Page 2 <img data-url='document/type-a-aging20-sf-8222013.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Type A @ Aging2.0 | SF 8/22/2013' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/2.jpg' width='140' height='200' /> 5%

Page 3 <img data-url='document/type-a-aging20-sf-8222013.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Type A @ Aging2.0 | SF 8/22/2013' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/type-a-aging20-sf-8222013.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Type A @ Aging2.0 | SF 8/22/2013' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/type-a-aging20-sf-8222013.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Type A @ Aging2.0 | SF 8/22/2013' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/type-a-aging20-sf-8222013.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Type A @ Aging2.0 | SF 8/22/2013' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/6.jpg' width='140' height='200' /> Page 7 <img data-url='document/type-a-aging20-sf-8222013.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Type A @ Aging2.0 | SF 8/22/2013' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/7.jpg' width='140' height='200' /> 75% 57 %

What if…

1/2%62 %943X

Page 8 <img data-url='document/type-a-aging20-sf-8222013.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Type A @ Aging2.0 | SF 8/22/2013' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/8.jpg' width='140' height='200' /> Amazing facts

• Average income is 55% higher• Buy 55% of all CPG• Outspend by $1 trillion• Buy 30% more new cars• Largest demographic group on the internet• Spend an average of $650/mo on technology

Page 9 <img data-url='document/type-a-aging20-sf-8222013.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Type A @ Aging2.0 | SF 8/22/2013' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/9.jpg' width='140' height='200' /> 5%

Amazing facts

Page 10 <img data-url='document/type-a-aging20-sf-8222013.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Type A @ Aging2.0 | SF 8/22/2013' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/10.jpg' width='140' height='200' /> Page 11 <img data-url='document/type-a-aging20-sf-8222013.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Type A @ Aging2.0 | SF 8/22/2013' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/11.jpg' width='140' height='200' /> Marketing Fairy Tales

Page 12 <img data-url='document/type-a-aging20-sf-8222013.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: Type A @ Aging2.0 | SF 8/22/2013' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/12.jpg' width='140' height='200' /> Page 13 <img data-url='document/type-a-aging20-sf-8222013.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: Type A @ Aging2.0 | SF 8/22/2013' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/13.jpg' width='140' height='200' /> Automatic Influence

Page 14 <img data-url='document/type-a-aging20-sf-8222013.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: Type A @ Aging2.0 | SF 8/22/2013' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/14.jpg' width='140' height='200' /> Stuck

Page 15 <img data-url='document/type-a-aging20-sf-8222013.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: Type A @ Aging2.0 | SF 8/22/2013' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/15.jpg' width='140' height='200' /> Lifetime Value

Page 16 <img data-url='document/type-a-aging20-sf-8222013.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: Type A @ Aging2.0 | SF 8/22/2013' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/16.jpg' width='140' height='200' /> Wannabes

Page 17 <img data-url='document/type-a-aging20-sf-8222013.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: Type A @ Aging2.0 | SF 8/22/2013' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/17.jpg' width='140' height='200' /> The Battle for theWorld’s Most Valuable Consumer

Page 18 <img data-url='document/type-a-aging20-sf-8222013.html?page=18' data-page='18' class='cut-thumb lazyload' alt='Page 18: Type A @ Aging2.0 | SF 8/22/2013' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/18.jpg' width='140' height='200' /> Thank you!

Type A @ Aging2.0 | SF 8/22/2013

Business

valuable consumer

theworlds