Tyler Lamberts Ashley Price Matt Vosburg Retailer Profile
Tyler Lamberts Ashley Price Matt Vosburg
Retailer Profile
Presentation Topics
Retailer Background
Rouge Nation
“Welcome to Rogue Ales” Video
SWOT Analysis
Closing
History of the Rogue Brewery
1988 – Rogue Ales Founded
1988 – 1st brew pub opened in Ashland, OR
1989 – 2nd brew pub opened in Newport, OR
1997 – Ashland closed, destroyed by flood
History of the Brew Master
John “More Hops” Maier
May 18th, 1989 – he brewed his 1st batch of Rogue Ales
November 14th, 2006 – he brewed the 10,000th batch of Rogue Ales
Where is the Rogue Brewery?
Located underneath the South end of the Yaquina Bay Bridge in Newport, Oregon
The Rogue Brews
Variety of brews Dead Guy Ale Yellow Snow
Seasonal brews Santa’s Private Reserve
Single-batch brews 15th Anniversary Series
Rogue Brewery Awards
World Beer Championships, World Beer Cup, Great American Brew Festival (1989-2006)
Gold Medal at the 11th Annual Beverage Packaging Design (2005) for Morimoto Imperial Pilsner
Rogue Brewery Pub Locations
1. Newport:Rogue Ales Public HouseBrewer’s on the BayRogue House of Bed & Beer
2. Portland:Rogue Ales Public HouseRogue Spirits Distillery
3. Rogue Ales Eugene City Brewery
4. Rouge Astoria
5. Issaquah Brewery (near Seattle)
6. Rouge Ales Public House, San Francisco
Rogue Nation Foundation
Established in 1989
Supports charities in their community
Examples: American Red Cross, Human Societies, Zoos, and more
Rogue Nation: Beyond Charity
Magnum Opus: provides the progression and justification of a voluntary micro-association (Rogue Nation).
History of nation establishment. Includes the election of Brewer the labrador as President.
Rogue Nation
Revolution: against the large companies like Budweiser and Miller.
Emphasize local distribution and hundreds of small breweries rather than three large companies.
Preservatives and refrigerated trucks created mass market behemoth.
Rogue Nation
Beer Manifesto: Sixteen guiding principles. Large scale brewers have ruined beer. Beer is a superior beverage. Those that produce beer for sale too
often hold their profits in greater regard than their product.
Articles 13 and 16 explain change to mass market and need for small brewers.
Guerilla Brewer’s Association
30 points they agree to and pledge by: 28) Restore elements of beer culture
lost in the time of mega-brew domination.
29) Recognize that if we exceed our reach, we will reduce our strength.
30) Advance an agenda of diversity, creativity and choice in the market place.
Rogue Nation Citizenship
Ballot of voting points. Mail-in application of citizenship.
http://www.rogue.com/nation/citizenship.html
Welcome to Rogue Nation
Sales
No Preservatives Variety Local Community Merchandise
Strengths
Quality of products
Unique blend of flavors, Variety of brews
Distribution
Customer loyalty
Community Involvement
Weaknesses
Small size, sales force made up of 5 people
Not all beers are in 6 packs
Price
High Calories
Opportunities
Expand variety of beers available in 6 packs
Open new breweries/restaurants
Offer even more rogue paraphernalia Rogue Stuff
Bring back popular single batch beers
Threats
Northwest microbrewers
Other local breweries like McMenamins
Becoming to big
Conclusion
Rogue has been around for almost 30 years
Rogue has its own community
Website
Unique locations
Works Cited
Clarke, Jim. “The Rogue Nation of Ales”. Star Chefs Online. Aug 2004. 17 April 2007.
<http://www.starchefs.com/features/star_brewers/html/rogue_ale.shtml>.
Gallagher, Scott (Marketing Director for Rogue). Phone Interview. 17 April 2007.
Rogue. 16 April 2007. <http://www.rogue.com>.
StarBrewers. 21 April 2007. <http://www.starchefs.com/features/star_brewers/html/rogue_ale.shtml>.