ty_finalz

Background

Brief Deliverables

Tyron Webster is a House and R&B music artist based in Leeds.

To design a logo for Tyrons upcoming tour and performances across Leeds that can be transferable for printed posters and online content such as sound cloud.

Logo.

01 Concept

To create a decorative logo influenced by the artists genres of music, mixing a techno style in the forefront followed by a soulful aesthetic at the bottom. Using bold colours, selected by the artists which are also influenced by the artists music which coincides with the overall visual aesthetic

Jnae SaundersGraphic DesignLevel 06

PPPOUGD60122.05.15

Logo

Research into existing logo designs from studio moross, experiment with decorative and alternative type to create a bold and individual outcome.

Colour

The client specified that they wanted a selection of colours within their logo, researching into existing branding of artists that execute this style of design was a major influenced on the input of colour in this brief.

Visual Research02

Logo

The concept was to create a logo that represented the artists music genre and style a series if decorative type application where experimented with to represent the R&B and Techno genre though bold and light type.

Typography

A series of decorative fonts where used and advised by the client to create a signature logo.

Final

The fonts used are Attitude 3D and Baron Neue Regular that visually represent these genres. The monochromatic designs will be used for printed media if the background designs are not transferable for printed media

Design Development03

TYRON WEBSTER

tyron WEBSTER

T Y R O N W E B S T E R

Colour

The decorative juxtaposing type was influenced by the artists genres of music, mixing a techno style in the forefront followed by a soulful aesthetic at the bottom.

The bold colours are also influenced by the artists music which coincides with the overall visual aesthetic.

Pattern

Colour patterns where introcued and also influenced the colour choices as the client specified that they wanted a spill colour effect.

Colour Development03

Logo

The final resolution take two forms, both designs juxtapose on another for alternative methods of distribution and visual variation

Distribution

The first logo would be used for printed material to ensure all the colours are in the right format for print. With the spill colour Design to be used for web due the high volume of colour.

Final Resolution03