Tydy

An interactive digital marketing platform

for the offline world

Within minutes,

build interactive sales & marketing apps

that are then deployed across stores

tydy transforms brick & mortar businesses…

NO I.T. REQUIREDCOMPLETELY CUSTOMIZABLEELIMINATE DATA CAPTURE HEADACHES

WORKS COMPLETELY OFFLINE

in-premise implementationRetail, Hotels

• Allow people to browse through products, collections etc.

• Showcase promotions & campaigns for the day, week, month or just about any period.

• Use interactive content such as photo galleries, videos etc.

• Capture data from interested prospects and even display custom promotions on completion

At the counter

For Sales Staff

At strategic points within the store

activation & events implementation

Booths, trade shows, on-road events• An ideal data & lead

capture solution

• Run custom contests and promos during the event

• Use interactive content such as photo galleries, videos etc.

• Run the app completely offline & forget about connectivity issues

EASILY CUSTOMIZABLE DIGITAL MEDIA DISPLAYBROCHURES & PAMPHLETS

change the way you do business in the physical world …

ONLINE-STYLE ANALYTICS FOR THE PHYSICAL WORLD

GUESS WORK - NO DATA FOR BRICK & MORTAR

AN IMMERSIVE & INTERACTIVE EXPERIENCE WITH NO NEED FOR CONNECTIVITY

DIGITAL MEANS CONNECTIVITY

TEAMS CAN SIT IN HQ & UPDATE CONTENT ON THE FLY ACROSS ALL LOCATIONS

TOUGH TO CHANGE STRATEGIES & PROMOTIONS

the real advantage

The latest messaging & content is displayed in the retail stores

Also allows for offline data capture. Sync all the data when an internet connection is available & eliminate data entry hassles

Create & update apps on the computer

The content & marketing teams can update content using the drag-drop interface

Marketing & Content

Retail Stores

Add a slide/screen & choose a layout

1 Drag & drop elements into each slide/page of the template & customize content

2

the 3-step creation process…

Layo

ut 1

Layo

ut 2

Layo

ut 3

Layo

ut 4

Publish the app and access across any number of devices with a single click

3IT’S THAT SIMPLE

analytics for the retail-storeGain insight into what your customers are interacting with

Web Analytics type data for the offline world

Understand what your customers are responding to most and immediately change those that are not working

See how well they respond to marketing promotions, discounts and even feedback requests.

30 clicks

70 clicks 170 clicks

KILL THE GUESS-WORK

Pricing (India)

Rs. 4,000 per month per device

• Includes: Device & Access to the Tydy platform

• Tablets provided: iPad2 tablets

• Number of Apps: Create unlimited number of apps

• Access: Deploy each app across an unlimited number of

devices

a massive market, getting bigger• Offline, Below-the-line (BTL) and in-

store activity budgets on the rise1

• Customer “touch-points” & “experiences” becoming more critical in marketing the product

• Use of digital devices in marketing events is ever increasing2

60% of the LG’s marketing

budget is going towards BTL

activities, against 35-40%

three years ago

Even by 2016, Forrester

predicts brick-and-mortar

sales will still account for 91

percent of overall retail sales1 - http://articles.economictimes.indiatimes.com/2012-06-27/news/32441480_1_btl-advertising-media2- http://www.gartner.com/imagesrv/digital-marketing/pdfs/Recognize-the-Importance-of-Digital-Marketing.pdf

ASDA has

earmarked

£700m to invest

in in-store digital

developments

and new stores

this year

this is possible only now…• Cost of smart digital devices is ever decreasing

• People are getting very comfortable with smartphones and tablets

• The presentation layer of these smart devices are much richer in experience & design

• Marketers are forced to look at alternative and innovative ways of infusing digital into retail environments, activation & BTL strategies to differentiate

the team

Kiran Menon

Prior to founding PageStitch, Kiran held multiple key positions with Opera Software, the leading mobile browser company. He was part of the Corp Dev team that acquired companies to make Opera one of the leading players in mobile advertising.

Kiran was also responsible for opening up the Indian market for Opera that saw Opera's monthly active users grow from 2million to over 16million in a span of 15 months. He was also responsible for forging over a dozen strategic deals with OEMs in the region.

Prior to his stint at Opera, he has worked in enterprise web services, M&A in web services and tech consulting.

Nikhil Gurjer

Nikhil has been an active entrepreneur in the mobile apps development and mobile product development spaces.

Nikhil brings together years of engineering and coding expertise. Proficient in PHP, Databases and server-side coding, he is an active student of all the new technologies out there today.

Linkedin Linkedintwitter

current traction

LAUNCHED ON : Sept 16th 2013

We have closed our first deal within the first month of existence.

These are active prospects further ahead in the sales process. 1 is looking for a pilot project that will last between 30-60 days to evaluate the solution.

KEY PROSPECTS: 3

PAYING CUSTOMERS: 1

Our sales pipeline is very good. We are in various stages of discussions with multiple brandsWe are also building out a self-service model for the web that will encourage inbound leads as well

PIPELINE:

fundraising

• Funds being raised - $400,000

• Tandem Capital is a very early investor with an investment of $25,000 (invested in 2012)

• Funds will be used to recruit talent, procure devices and power-up the sales activities

[email protected]