TWT - Public Space and streetscape City of HagenCase Altenhagen - image-campaign Initial situation Altenhagen has a very mixed structure of the poopulation.

TWT - Public Space and streetscape

City of Hagen Case Altenhagen - image-campaign

Initial situation

Altenhagen has a very mixed structure of the poopulation. The fluctuation of citizens is very high. Lots of people are moving in and out. The district has less people who live there for a long time. Many citizens complain about the living conditions in Altenhagen although the living conditions are impartialy not bad. Few inhabitants identify with their district.

Aim / objections

Via an image-campaign with many citizens directly involved the bright sights of Altenhagen shell be pushed in perspective. It is the aim to create a sense of belonging and identification amongst Altenhagen‘s residents.

Actions / experiences

The citizen‘s office Altenhagen (BüBü) initiated a working group „image“ consisting of active citizens in Altenhagen. The working group „image“ is actively involved in the process of creating an image-campaign. The working group decided to produce three posters and a booklet.

- The first poster shows Altenhagen‘s citizens. Nearly 100 citizens of Altenhagen are represented on the first poster and avow themselves citizens of Altenhagen („Wir in AltenHAgen“).

- The second poster shows images of selected bright sights in Altenhagen.

- The third poster pictures shopowners in front of their shops.

- The booklet takes up the poster‘s images and is supplemented by statetments given by residents who stress out the livable and likable points of Altenhagen.

Costs

Poster 1 - design and print 1250 €sticker / postcards poster 1 770 €photographs booklet 460 €

Results

In collaboration the working group „image“, the city of Hagen, a designer and a photographer produced three posters. The posters were printed 1.000 times each and distributed in the district for free. The posters were also produced as postcards and stickers.

The cognition of tghe own portrait on the poster let to a deeper identification of the individual residents with his district. The illustration of Altenhagen‘s bright sights and infrastructure caused an increased awareness of Altenhagen‘s livable and likable character amongst the residents. It also let to a greater satisfaction of the residents with their living sorrounding / district.

Lessons to learn

The pictures of the citizens of Altenhagen have not been taken by a photographer but by the citizens themselves. This let to an even deeper identification with the picture and the poster as a whole.

It is difficult to get statements by the citizens ready for print spontanously. Do citizens have enough time to reflect their statements and to write it down, it is more successfull.

It is important that photographed people sign a letter of agreement on publishing photograph and statement.

Further information

Arwed Fritsch, City of [email protected]

Reinhild Pape-Laschat, citizen‘s office Altenhagen0049-2331-984-657buergerbuero@altenhagen.stadt-hagen.de

http://hagen.de/jugendundsoziales/BUEBUE/http://www.hagen.de/

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