While there are other marketplaces in the sharing economy, differentiation and establishing trust have been identified as the keys to success. We are the only marketplace that is just for students, as well as the only one to offer same-day local sales ("try before you buy") in addition to online which our members love. We've established trust beyond what any other platform has accomplished. Members see the names, faces, school IDs and mutual friends they share, so they are never doing business with strangers. CONTACT INFORMATION [email protected] (818) 447-1743 UNItiques.com is the trendy online marketplace where thousands of college students buy & sell locally and nationwide. All college students, especially girls, have a problem: they need a SAFE and COST-EFFECTIVE way to buy & sell fashion, furniture, and more. We are the solution. FASHION RESALE PLATFORMS Tradesy • Poshmark • ThredUp • Fashion-only marketplaces for all. • Members are still anonymous, so you are doing business with strangers. • Online sales only, no offline. • Revenue generated by collecting commissions from member sales. COLLEGE MARKETPLACES CollegeCrap • Classy • Urbanboard • Claim "college only" but anyone can join - no safer than Craigslist. • Offline sales only, no online. • Often restricted to same-campus sales, prohibiting transactions with students nearby and nationwide. UNSTRUCTURED SOCIAL MEDIA Facebook's "Free & For Sale" Forums • Students buy & sell just within campus borders: same-campus only. • Offline sales only, no online. • Daily listings only - 20 items on 1st page, making it very hard to sell. • No search feature - disorganized. COMPETITION THE MARKET: COLLEGE STUDENTS There are 22+ million college students in the U.S, with 5M new students entering the market each year, and UNItiques has already implemented mechanisms to keep its members post- graduation. We initially target college girls nationwide through online marketing, while our on-campus teams do offline "take overs" on campuses in Boston (125,000 girls) and NYC (300,000 girls). By focusing on college girls, we are rapidly expanding → Students spend $29.5 billion annually on apparel and furniture, items they would much rather purchase via resale platforms. 50% of students now shop at discount stores, a trend that has increased by 48.3% in the last year alone. On UNItiques, the average item is 50% off - the most reduced of any marketplace - which is extremely important to the sensitive college wallet. OUR VALUE PROPOSITION
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While there are other marketplaces in the sharing economy, differentiation and establishing trust have been identified as the keys to success. We are the only marketplace that is just for students, as well as the only one to offer same-day local sales ("try before you buy") in addition to online which our members love. We've established trust beyond what any other platform has accomplished. Members see the names, faces, school IDs and mutual friends they share, so they are never doing business with strangers.
CONTACT INFORMATION [email protected] (818) 447-1743
UNItiques.com is the trendy online marketplace where thousands of college students buy & sell locally and nationwide. All college students, especially girls, have a problem: they need a SAFE and COST-EFFECTIVE way to buy & sell fashion, furniture, and more. We are the solution.
FASHION RESALE PLATFORMS Tradesy • Poshmark • ThredUp
• Fashion-only marketplaces for all. • Members are still anonymous, so you
are doing business with strangers. • Online sales only, no offline. • Revenue generated by collecting
commissions from member sales.
COLLEGE MARKETPLACES CollegeCrap • Classy • Urbanboard
• Claim "college only" but anyone can join - no safer than Craigslist.
• Offline sales only, no online. • Often restricted to same-campus
sales, prohibiting transactions with students nearby and nationwide.
UNSTRUCTURED SOCIAL MEDIA Facebook's "Free & For Sale" Forums • Students buy & sell just within
campus borders: same-campus only. • Offline sales only, no online. • Daily listings only - 20 items on 1st
page, making it very hard to sell. • No search feature - disorganized.
COMPETITION
THE MARKET: COLLEGE STUDENTS There are 22+ million college students in the U.S, with 5M new students entering the market each year, and UNItiques has already implemented mechanisms to keep its members post-graduation. We initially target college girls nationwide through online marketing, while our on-campus teams do offline "take overs" on campuses in Boston (125,000 girls) and NYC (300,000 girls). By focusing on college girls, we are rapidly expanding →
Students spend $29.5 billion annually on apparel and furniture, items they would much rather purchase via resale platforms. 50% of students now shop at discount stores, a trend that has increased by 48.3% in the last year alone. On UNItiques, the average item is 50% off - the most reduced of any marketplace - which is extremely important to the sensitive college wallet.
OUR VALUE PROPOSITION
54K members
345K members
1M members
2M members
3.6 M members
$ 207K
$ 4M
$ 22M
$ 52M
$ 98M
Seeking $500,000 in investment which will be spent on: Marketing & Growth (81%) Technology (19%)
Alexandra Shadow, CEO
Akshay Kolte, CTO
Yonatan Bisnowaty, COO
REVENUE MODELS UNItiques’ primary revenue model is to retain a commission on all online sales (17%). Additionally, our freemium features are not only designed to make money, but also to improve our customer experience.
• Creates UNItiques while still in college. • BA in P.R. from Boston University. • Fuels growth & manages Takeovers.
CAMPUS TAKEOVER
Our proven growth strategy is called Campus Takeover. It can be replicated on any campus to gain critical mass in that region. It combines online, offline, and guerrilla marketing and is carried out by regional managers that oversee teams of on-campus interns, our “girl bosses.”
• 15+ years of technology experience. • MBA Entrepreneurship from Babson. • 5K+ hours teaching finance and more.
ONLINE FASHION RESALE MARKET
Venture capitalists have poured over $450M into the fashion resale space over the past 5 years, with $300M invested in the past year alone - a $34B industry that grows by 7% each year!
American women only wear 10% of their wardrobe , and 51% remains completely new - not worn at all. This equates to $50.4 billion in unworn fashion items waiting to be sold!
• BA in Business Administration. • Secured financing for multi-million
dollar real estate projects. • Manages growth.
2016 2017 2018 2019 2020
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