TWO FINGERS BREWING Raising awareness of prostrate cancer prevention.
Aug 18, 2015
And it was great to read the story behind the brand.
I’m well impressed by what you’ve achieved in just
two years.
When I read more about prostrate cancer, I was shocked not just by how many men it impacts,
but how little people know about it.
The reason I’ve got in touch is because I’ve come up with an idea and I thought I’d share it with
you.
Looking into this, I discovered that men have difficulty discussing prostrate cancer because of
its location.
I’ve come up with an idea to help break the social barriers surrounding “the doctors visit” and to
compel men to take action.
And because discussing a
bottom check-up in your distinctly
gentlemanly T.O.V. is very
funny.“Arse!”
I’ve distilled this connection between your brand and the DRE into the campaign thought:
Give prostrate cancer the finger.
The campaign idea would be delivered in pubs: building on the conversation you’ve already
started here.
Talking about a finger up the arse is a brilliant way to kick-start the after-work banter and to get men
talking about prostrate cancer!
I’ve created a series of fun, playful and surprising ways in which we can use the pub to deliver the
message.
All these props would guide people to your website where they could get further information about early prevention diagnosis and how to take
action.