Two Economies (Lawrence Lessig)

T W O E C O N O M I E S _C O M M E R C I A L A N D S H A R I N G

BY LORENA HEVIA / THE UNIVERSITY OF SYDNEY

INDEXTWO ECONOMIES

INTRODUCTIONABOUT THE AUTHORECONOMY DEFINITIONCOMMERCIAL ECONOMYSHARING ECONOMYCONCLUSION

INTRODUCTIONTWO ECONOMIES

MONETIZING THE HYBRID ECONOMY

Lawrence LessingABOUT THE AUTHOR

ABOUT THE AUTHOR (1961)

American academic and political activist

Bachelor in Economics, Bachelor in Management Master in Philosophy PhD on Law He is one of the most important supporters of free software (open source) and free culture

Centre for Internet and Society. Member of Creative Commons, Software Freedom Law Centre and Electronic Frontier Foundation.

2 ECONOMIESCOMMERCIAL AND SHARING REMIX : MAKING ART AND

COMMERCE THRIVE IN THE HYBRID ECONOMY

Chapter 6 : Two economies : commercialECONOMY A SOCIAL PRACTICE OF INTERACTIONTHE PRACTICE OF EXCHANGE OF SOMETHING.Something: Tangible (economic value) or intangible (without economic value).

COMMERCIAL ECONOMIESTWO ECONOMIES

THE CENTRAL TERM OF EXCHANGE IS MONEY IN A COMMERCIAL ECONOMYALL THE EXCHANGES HAVE A PRICE. One part of the Internet is based on commercial transactions(e-commerce).

The Internet allows companies to improve their business and make them work better and more efficient.

COMMERCIAL ECONOMIESTWO ECONOMIES

WHY INTERNET’S COMMERCIAL ECONOMY IS SUCCESSFUL?CASES OF STUDY

NETFLIX (1997)VIDEO RENTAL MARKET

AMAZON (1995)BOOKSTORE ONLINE

GOOGLE (1998)INTERNET SEARCH ENGINE

COMMERCIAL ECONOMIESTWO ECONOMIES

KEY OF SUCCESSWhy commerce in the Internet economy function better than in real spaces?

LONG TAILSMALL NICHE MARKET“SELLING LESS OF MORE”

COMMERCIAL ECONOMIESTWO ECONOMIES

KEY OF SUCCESSWhy commerce in the Internet economy function better than in real spaces?

LITTLE BROTHERGIVING INFORMATION ABOUT MY TASTES

http://www.youtube.com/watch?v=pkSzxmD94cs

COMMERCIAL ECONOMIESTWO ECONOMIES

KEY OF SUCCESSWhy commerce in the Internet economy function better than in real spaces?

LEGO-IZED INNOVATIONWEB 2.0: ARCHITECTURE

SHARING ECONOMIESTWO ECONOMIES

THE KEY POINT IS TO PARTICIPATE IN A SHARING ECONOMYMONEY IS CONSIDERED A POISON. One part of the Internet is based on sharing transactions(collaboration).

The Internet allows people to generate social relationships.

SHARING ECONOMIESTWO ECONOMIES

MOTIVATIONS BEHIND PARTICIPATION IN SHARING ECONOMIES

ME- REGARDINGThin sharing economies (participation: own benefits)

THEE-REGARDINGThick sharing economies (participation: can benefit others)

SHARING ECONOMIESTWO ECONOMIES

WIKIPEDIAJIMMY WHALES (2000)

ONLINE ENCYCLOPAEDIAIT IS MORE THAN SIMPLE ENCYCLOPEDY OR SOFTWARE: A COLLABORATIVE EXPERIMENT THAT MAKE KNOWLEDGE AVAILABLE TO ANYONE ANYWHERE_ norms (anarchist system: no rules)_ neutral articles (neutral point of view)_ volunteer community_ Nobody owns any content (copy left license)_ No hierarchy (division of work)

WHY PEOPLE PARTICIPATE? THEE-REGARDING MOTIVATIONS.

SHARING ECONOMIESTWO ECONOMIES

OTHER SHARING PROJECTS

MARS MAPPING PROJECT NASA PROJECT

CONCLUSIONTWO ECONOMIES

ONLINE, ECONOMIES ARE HYBRID.They need both kinds of practices to survive.

“We are living in a time when technological is favoring the social”

“Different Technologies invite different behaviour” (Lessig, 2008)

WHAT DO YOU THINK ABOUT THE NEW SOCIAL BEHAVIOUR OF INTERNET USERS RELATEDTO NEW TECHNOLOGIES ? (SHARE / COLLABOTAE / PARTICIPATE)

WHY DO YOU THINK COMPANIES SHOULD CHANGE THEIR COMMERCIAL ATTITUDE?