#TwitterSmarter Webinar Content Marketing With Twitter Host: @MadalynSklar With: Solveig Whittle @ShadesOfSolveig
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
Sep 03, 2014
Are you wondering how to create & share the right information on Twitter? Join Social Media Marketing Strategist Madalyn Sklar along with Musician and Social Media Educator/Consultant Solveig Whittle as they discuss content marketing strategies for musicians. This information will help you get results NOW! Watch webinar replay at http://madalynsklar.com/webinar
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#TwitterSmarter WebinarContent Marketing With Twitter
Host: @MadalynSklarWith: Solveig Whittle
@ShadesOfSolveig
Agenda• Content Marketing Basics• Creating Content• Ensuring Content Marketing Success• Promoting Your Original Content on Twitter• Examples• Wrap Up Summary Takeaways• Q&A
How Content Marketing Works
• Entertain• Inform• Be useful• Establish relationships• Establish authority• Express yourself• Develop your brand
Putting You On The Map And Building Followers
Image by Alexis Wilke, Wikimedia
CREATING CONTENT
Everything Is Content
Express Your Personality and Interests
Share Other People’s Content
“A content curator cherry- picks the best content that is important and relevant to share with their community. ” - Beth Kanter
ENSURING CONTENT MARKETING SUCCESS
Visual Content Rules
• People have a 7 second attention span
• A goldfish has 8 seconds• Visual content has 94 %
more shares• Faster processing• Visual rules mobile and
mobile rules the internet
Source: Steemfeed.com and Social Media Today
Storytelling Is Compelling
Emotion
Have A Cause
Consistency
Make Creating Content Fun
SHARING YOUR ORIGINAL CONTENT ON TWITTER
Time Link Shares
Tag Others
Ask for Retweets and Say Thanks
Retweet Those Who Share
Resend Your Link
Twitter Chats and Content Marketing
Share On Relevant Chats
Use Subject Hashtags
• #newmusic• #indiemusic• #MM• #SeattleMusic• #pianomusic• #folkmusic• #hardrock• #guitar• #newage• #TwitterSmarter
No more than three hashtags per tweet, please
#
Schedule Tweets
• Hootsuite or Buffer• Depends on goals… and personal or
business style• Don’t “set it and forget it” in a crisis• Set expectations for engagement• Weekends, evenings, overnight • Remember, Twitter is a global network!
Track Referrals To Your Website
Example: Barleycove Band
Example: Elizabeth Pope
Example: Diabolical Machines
Wrap Up
TwitterSmarterClass.comUse my special code for FREE consult!
#TwitterSmarter WebinarContent Marketing With Twitter
Host: @MadalynSklarWith: Solveig Whittle
@ShadesOfSolveig
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