Twitter.ORG: What, why, who and how for Nonprofit Organizations using Twitter AmySampleWard.org Amy Sample Ward NetSquared.org
Twitter.Org: Twitter for Nonprofit Organizations
Aug 26, 2014
A presentation by Amy Sample Ward for The 140-Character Mission: Social Media & Entrepreneurship event, Wed April 8, 2009, in Boston, MA, USA. This provides general intro Twitter and covers three case studies of @thewomensmuseum @nwf and @amnestyUK
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Twitter.ORG:What, why, who and how for
Nonprofit Organizations using Twitter
AmySampleWard.org Amy Sample Ward NetSquared.org
Twitter.ORG:What, why, who and how for
Nonprofit Organizations using Twitter
AmySampleWard.org Amy Sample Ward NetSquared.org
Road Map:
• What is Twitter?• Why use Twitter?• Who’s using Twitter?• How do I get started?
What is Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
What is Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
Why use Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
To LISTEN:• Find conversations
• Find who’s having the conversations
• Find out how you/your organization can contribute
• Identify what’s missing from the conversations (may be an opportunity to ramp up your resources or information section on your website)
Why use Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
To CONVERSE:• Ask questions
• Answer others’ questions
• Pass on information, links, and ideas
• Connect with your community members, potential funders, volunteers, and those passionate about your organizations’ work
Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
3 Case Studies
The Women’s Museum National Wildlife Federation
AmnestyUK
Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
What they are doing RIGHT:
• Balanced stream
• Being real
• Motivating the community
Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
@TheWomensMuseum
Balanced Stream:• link to your website, and link to others’
• talk about campaigns, talk about news, talk about what other people are interested in, too
• Ask questions and offer answers
• Say “please” and “thank you” always!
Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
@TheWomensMuseum
Being Real:• link to your website
• Be honest about who’s “behind the curtain”
• Use the settings to provide more information
• Connect back to Twitter from your website
Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
@TheWomensMuseum
Motivating the Community:
• Create campaign beyond today
• Know the audience
• Know the tool
• Find allies and promoters
Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
What they are doing RIGHT:
• Amplifying the message
• Being real
• Connecting the community
Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
@NWF
Amplifying Message:• Diverse content
• Include links
• Call to action
• Recognize participants (and say “thank you”)
Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
@NWF
Being Real:• link to your website
• Be honest about who’s “behind the curtain”
• Use the settings to provide more information
• Connect back to Twitter from your website
Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
@NWF
Connecting the Community:
• Create campaign beyond today
• Know the audience
• Know the tool
• Find allies and promoters
• Connect it in real-time with your website
Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
What they are doing RIGHT:
• Personalizing the organization
• Being real
• Shining light on real issues
Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
@AmnestyUK
Personalizing the Organization:
• Talk like people, not press releases
• Include links
• Use the tools
• Invite the community at large to join you!
Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
@AmnestyUK
Being Real:• link to your website
• Be honest about who’s “behind the curtain”
• Use the settings to provide more information
• Connect back to Twitter from your website
Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
@AmnestyUK
Shining Light on Real Issues:
• Integrate with other platforms
• Create options specific to tools
• Provide all the tools supporters need
• Recognize participants (and say “thank you”)
How do I get started?
AmySampleWard.org Amy Sample Ward NetSquared.org
How do I get started?
AmySampleWard.org Amy Sample Ward NetSquared.org
How do I get started?
AmySampleWard.org Amy Sample Ward NetSquared.org
Twitter me!
AmySampleWard.org Amy Sample Ward NetSquared.org
Thank you so much!Looking forward to continuing the conversation
with you online:• @amyrsward
• amysampleward.org• [email protected]
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