www.marenated.com Red branch media Using Twitter as a Tool For Corporate Recrui.ng
Oct 17, 2014
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Using Twitter as a Tool
ForCorporateRecrui.ng
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Itma&ersbecause:
‐itgrew131%lastmonth;over700%lastyear
‐offersreal?mesearchandmonitoring
‐freeandeasydistribu?onmethod
‐peoplearepayinga&en?on
‐Oprahjusttweetedsoeveryoneinthepoolisabouttogetwet
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Twitters Growth
• Overthelast6months
• Totalusers:
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Not the usual Social MediaDrivers
• Growthishighestinthe45‐54agegroup• Leastlikelytovisit?12‐24agegroups
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Why it matters for corporaterecruiters
• Atleastapor?onofyourtargetmarketisonTwi&er
• SuchapowerfultoolhasworkedforSodexo,Zappos,RSM,BestBuyandErnst&Young
• Twi&eriswherepeoplearealreadyengagedandhavingfun.Canyousaythesameforjobboards?
• Virtualwatercooler.Wherebesttolearnaboutnewopportuni?es?
• Twi&ercanbeusedtoquicklygetoutthelatestnewsandreallyusefulinforma?on.
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Use Twitter for:
• Monitoringyourcompanybrand
• Distribu?ngnews
• Pos?ngjobs
• Answeringques?ons
• Doingmarketresearch
• Interac?ngwithpoten?alcandidates
• Dis?nguishingyourloca?on
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Monitoring Your CompanyBrand
• Beforeyoujumpintotheconversa?ondoali&leresearchaboutyourcompany.
• Tweetbeep.com,TweetScan.comandTwi&erSearch
• UseathirdpartyclientlikeTweetDeckMoni&er,orTwhirltomonitorkeywordsrelatedtoyourindustry
• Thishelpscrabyourmessage
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Distributing News
• UseTweetLaterandRSSfeedstotweetcompanynews,newjobsandindustryhappenings.
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Post Jobs• Usetoolsliketweetmyjobsand
twithiretopostjobs• Buildarela?onshipwith
followers.Thenwhenyouhaveaconfirmedposi?on,youcantweetaboutit!
• Followtheprofessionalassocia?onswithinyourindustry.
• Followjobboardsandrecruitersinyourindustry
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Answering Questions
• Whenaques?oncomesupinyourindustrythatyoucananswer,answerit!
• Followthepersonwhoaskedtheques?on,aswellasotherswhoanswered.
• Createsgoodwillandcommunityaroundagroupwhoshareknowledgefreely.
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Do Market Research• Wonderingwhatbenefitsarethemosta&rac?vetoengineersbetween40‐55?Simplyaskyourtwi&eraudience.
• Thinkingoflaunchinganewconsumerprogram?Askthetargetmarketareafirst.
• Includeyourcandidatebaseandfuturecustomersintheconversa?on.
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Interacting with potentialcandidates
• IfyoujustpostjobsoruseTwi&erasaPRmouthpiece,yourfollowerswillneverincreaseandyouwilllosetheonesyouhave
• Focusonrealinterac?on.Saythingsthatarefunny,realandusefulbuts?llprofessional
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Distinguish your location
• Thisisespeciallyusefulifyouarepartofalargechain.
• Lefngthelocalcommunityknowyouarethereisimportant
• Thinkac?ve,dynamic,always‐onChamberofCommerce
• UsetoolslikeTwi&erholic,TwellowandWeFollowtoestablishyourselfinyourloca?on
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Where do they go after Twitter?
• 17.6%ofTwi&er’sdownstreamtrafficgoestoentertainmentwebsites
• 10%ofgoestoNewsandMediawebsites
• 14.6%goestosocialnetworks
• 6.6%toblogs
• 4.5%toonlineretailers
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Be Direct
• Directyourfollowerstothingsyouwantthemtosee– BenefitsPages– NewPosi?ons– JobFairs– StreamlinedApplica?ons– EvenNewProducts!
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Getting Started
• GotoTwi&er.com
• Picka“handle”name– (@marenhogan)personal
– (@redbranch)professional
– Makeitshort
– Easytoremember
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Personalize
• Ifyouaretwee?ngonbehalfofyourcompany,haveyourlogointhebackgroundonthetwi&erpage.UseTwitbacksforaneasy,a&rac?veandfreebackground,youcanalsoincludeothersites,likeLinkedIn,FacebookandGoogleProfile
• Useyourfaceforyourpicture.• Includeasitelink• Filloutyourprofilecompletely.Usekeywordsthatwilla&ractcandidatesinaHUMANway.
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Twitter Third Party Clients
• ThereareseveralthirdpartyclientsforTwi&er.Themostpopularare:– Twhirl
– TweetDeck
– Twi&erBerry
– UsethesetoolstoaccessTwi&erfromyourdesktoporsmartphone.
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Your friends
• Usewefollow.comorMrTweet(inbeta)tofindpeopletofollow.
• IfyouareusingTweetDeckorTwhirl,youcansearchkeywordstofindpeopleyoushouldkeepaneyeon.
• Followpeoplethatotherfollowinyourindustry.• Seekoutmediacontactsinyourindustry,includingbloggers.
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Your Followers
• Everysooben,checkyourfollowersandfollowpeopleback
• Makesureyouletthemknowwhoyouareeveryonceinawhile.Noteverytwi&eruserusesthewebapplica?on,whichallowsthemtoseeyourprofileandtwi&erbiopage.
• DonotuseautoDMs(directmessages).Noonelikesthem.
• YoucanchoosetofolloweveryonewhofollowsyouatSocialToo.com
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Your Page
• Useyourpagetographicallydisplaylifeatyourcompanyordivision.
• Picturesordrawingsaregreat
• Importantwebsites
• Evenscreenshotsofyourbenefitspage.
• Becrea?ve
• Enlistyourmarke?ngdepartment
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Beyond Using Twitter
• Sowhat’sthenextstep?
• SearchingTwi&er
• Usingdeepsourcingtechniqueswithinreal‐?mesearchtofindtoughcandidates
• First?Developthepersonalityforyourselfandyourcompany