Twitter 101
Twitter101
Oct 28, 2014
A very basic guide to Twitter, for Beginners. And the generally confused.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Twitter 101
What is Twitter?
What is Twitter? Micro-blogging Service
What is Twitter? Micro-blogging Service
Broadcasts or Messages sent as ‘Tweets’
What is Twitter? Micro-blogging Service
Broadcasts or Messages sent as ‘Tweets
Tweets limited to 140 characters
What is Twitter? Micro-blogging Service
Sent out in reverse chronological order to show the latest tweets, first.
Why do people use Twitter?
Connect + socialise
Connect + socialise
Friends
Connect + socialise
Friends
Celebrities
Connect + socialise
Friends
Celebrities Brands
Connect + socialise
… and More …
.. Status updates(motivations)
Keep followers interestedInspire others
.. currently working on(motivations)
Keep followers interestedInspire Others
Share your Skills and KnowledgeShow your Capabilities
.. share articles of interest(motivations)
Build Authority in a Given AreaBeing a Thought Leader
.. share media(motivations)
Personalise your StreamBe ‘Human’
Share your Fun Side
.. voice opinions(motivations)
DemocracyFreedom
PraiseComplaintsBe ‘Human’
Stand for Something
.. join a #conversation(motivations)
Be Part of a MovementMeet New People
Share information and thoughts on topic
Why do businesses and brands use
Twitter?
Connect + socialise
Consumers/Fans Clients Others in the Industry
.. Status updates(motivations)
Broadcast Latest NewsShare Latest Content
Be ‘Human’
.. currently working on(motivations)
Address current concerning issues- Site Maintenance
- Problems with Product/Service
Keep your followers in the Loop- Generate interest and feedback for new
Products/Services
.. share articles of interest(motivations)
Share Valuable Related ContentPromote Others
Build Industry AuthorityBecome a Thought Leader
.. share media(motivations)
Add Value- How-To Videos- Show Examples- Show Insider Info
Enhance Audience Engagement
.. monitor your brand(motivations)
Customer Service- Address direct complaints- Acknowledge Praise
Be ‘Human’
.. start a #conversation(motivations)
Audience EngagementCreate Brand Advocates
Generate Hype and Brand Awareness
using twitter
using twitter @username
use the ‘@’ symbol to mention another Twitter account in a conversation. Using reply will also create a mention.
User (people or brands) will see your message in their ‘mentions’ feed.
RT@UsernameShort for ‘ReTweet’
Twitter and many other Twitter platforms have functions to allow you to easily ReTweet information, as well as RT’ing with added comments.
using twitter
FavouriteBookmarking device. Save tweets from other users with valuable information (or that are just plain funny).
using twitter
#hashtaguse the ‘#’ symbol to begin or join a conversation surrounding a topic.
Rapid growth in #conversation can lead to your discussion being a ‘trending topic’.
using twitter
Related Documents
