Twitter Who Cares What You’re Doing Right Now, Anyway? SOURCE: IMPLEMENTINGSCRUM.COM BY SCOTT ABEL, SOCIAL MEDIA CHOREOGRAPHER * THE CONTENT WRANGLER, INC. * 760.969.3249 * [email protected]WWW.THECONTENTWRANGLER.COM * WWW.TWITTER.COM/SCOTTABEL * THECONTENTWRANGLER.NING.COM Thursday, June 11, 2009
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Twitter Who Cares What You\'re Doing Right Now, Anyway
Twitter. It\'s everywhere. Newscasters mention it. Political analysts point to its influence. Marketers use it to get messages out. Journalists and bloggers use it for research. Regular folks use it to keep up with their friends, family, and co-workers. And, people of all types use it for entertainment, research, and education. But, Twitter is more than all of these things combined. It\'s a revolution in content publishing and its changing forever -- or at least for now -- how we communicate what\'s important to us to those who want to know.
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TwitterWho Cares What You’re Doing Right Now, Anyway?
SOURCE: IMPLEMENTINGSCRUM.COM
BY SCOTT ABEL, SOCIAL MEDIA CHOREOGRAPHER * THE CONTENT WRANGLER, INC. * 760.969.3249 * [email protected] * WWW.TWITTER.COM/SCOTTABEL * THECONTENTWRANGLER.NING.COM
What is Twitter?It’s a microblogging website; one of the fastest growing networks on the planet
Thursday, June 11, 2009
"Twitter is a device-agnostic real-time message-routing platform—which is a fancy way of saying that it can send messages to and receive them from a variety of devices simultaneously, at the moment a message is sent."
Sarah Millstein, author of “Twitter and the Micro-Messaging Revolution” (O’Reilly)
Thursday, June 11, 2009
What is a Tweet?A post to Twitter is called a Tweet, a 140 (or fewer) character text message
Thursday, June 11, 2009
What are Tweets about?They can be status updates, tips/tricks, announcements, ads, responses, etc.
Thursday, June 11, 2009
What is a reTweet?A post to Twitter that was posted previously by another user; provides attribution
Thursday, June 11, 2009
Twitter: A simple ideaThe original sketch of the Twitter interface; designed as a status updating tool
Thursday, June 11, 2009
Twitter: The first iterationStatus updates from you to your friends who want to know what you are doing
Thursday, June 11, 2009
What are you doing now?It’s not always easy to see the value in answering this simple question
Thursday, June 11, 2009
"I started using Twitter and then decided it was just too much trouble and I really don't want that much information coming at me all day long. So, I deleted my account."
Lisa Seaburg, President, Aeon (XML consulting firm)
Thursday, June 11, 2009
"I use it to inform, get news and plug links I find. In my opinion, I think that there are a few too many people expressing ‘the right way’ to use Twitter. The whole point is that it is random. It also integrates with your Facebook status, which is very helpful."
Monica Valentinelli, copywriter, web analyst
Thursday, June 11, 2009
"Many people use Twitter for communicating with friends and family. I use Twitter for networking and personal branding. Most of my tweets are business-oriented. I also find that Twitter is a great tool for companies to use in their marketing and PR efforts."
Pamela Abbazia, SEO Strategist
Thursday, June 11, 2009
"I use Twitter for a variety of reasons. Most importantly, I use it as persistent messaging between myself and my distributed development team when I need to interact with them between live/virtual meetings. I prefer it over email and IM for short discussions and quick thoughts.”
Robert Bectel, Managing Partner, Quorum Sense Consulting
Thursday, June 11, 2009
"Additionally, I use Twitter to follow the findings of a select few innovative people/groups that provide links to interesting solutions as well as articles and traditional blogs. By following smart folks, I have access to an intelligent filter for marketing and interactive content.”
Robert Bectel, Managing Partner, Quorum Sense Consulting
Thursday, June 11, 2009
"Finally, I use it to communicate with my wife. Our “Tweets” move quickly to email and mobile devices which we both have, and guarantee that we aren’t missing important messages such as ‘Honey, get the kids from school. My meeting is running long’.”
Robert Bectel, Managing Partner, Quorum Sense Consulting
Thursday, June 11, 2009
"I use Twitter to promote the store --specifically to post upcoming tasting events (and a reminder on the day of the event), just-arrived beers, to promote new content on our store blog, and notify folks of any special hours or weather closures.”
Tiffany (Hereth) Adamowski, Technical Writer and part time beer store manager
Thursday, June 11, 2009
Twitter today: How it worksStep one: Set up an account
Thursday, June 11, 2009
Select a Twitter namePersonal brand (or handle) or real name
Thursday, June 11, 2009
How it worksStep two: Find folks to follow
Thursday, June 11, 2009
Finding folks to followSkim the Twitter public timeline: http://twitter.com/public_timeline
Thursday, June 11, 2009
Finding folks to followClicking on a photo or user name takes you to that member’s profile page
Thursday, June 11, 2009
Sometimes, they find youPosting to Twitter also exposes your profile, your Tweets, and makes you findable
Thursday, June 11, 2009
FollowingWhen you follow someone, you can see their Tweets - they don’t necessarily see yours
Thursday, June 11, 2009
FollowingTwitter allows you to see a threaded view of your conversations with others
Thursday, June 11, 2009
Finding folks to followThe “build it and they will come” mentality isn’t enough to gain large audience
Thursday, June 11, 2009
Finding folks to followTwitter can tap into other services you already use to invite your “contacts”
Thursday, June 11, 2009
Finding folks to followTwitter can email your friends, prospects, co-workers with a personal note from you
Thursday, June 11, 2009
Finding folks to followTwitter can “match” you with others that you may be interested in following
Thursday, June 11, 2009
Finding folks to followThird-party services are also a good way to locate followers of interest; search by topic
Thursday, June 11, 2009
Finding folks to followKeyword search tools can help you spot and automatically follow interesting folks
Thursday, June 11, 2009
Deciding who to followYou can also use third-party services like Mr. Tweet - there are many others
Thursday, June 11, 2009
Finding folks to followYou can also search the “Twitterverse” using http://search.twitter.com
Rule #4Decide whether you are posting professional or personal content; Don’t deviate often
Thursday, June 11, 2009
Rule #5Be selective about whom you follow (this depends on your intent, obviously)
Thursday, June 11, 2009
Error messagesTwitter error messages are often funny, creative gems that yield a quick smile
Thursday, June 11, 2009
Error messagesTwitter error messages are often funny, creative gems that yield a quick smile
Thursday, June 11, 2009
TwittervisionThere are many cool and innovative services built on top of Twitter data via the API
Thursday, June 11, 2009
Twittervision in 3DServices are being created from Twitter data every day; There’s always something new
Thursday, June 11, 2009
TwistoryServices are being created from Twitter data every day; There’s always something new
Thursday, June 11, 2009
Tweets and GoogleWith a snippet of code you can make your web browser display Twitter results, too!
Thursday, June 11, 2009
Tweets and RSS feedsYou can search Twitter and make the results an RSS feed that you can reuse elsewhere
Thursday, June 11, 2009
Tweets and RSS feedsYou can search Twitter and make the results an RSS feed that you can reuse elsewhere
Thursday, June 11, 2009
TwictionaryA dictionary of Twitter terms and jargon
Thursday, June 11, 2009
TwitTransOne one free translation service; Send tweet and wait for translated response
Thursday, June 11, 2009
Measuring successThere are a wide variety of services dedicated to rating, ranking your efforts
Thursday, June 11, 2009
Measuring successThere are a wide variety of services dedicated to rating, ranking your efforts
Thursday, June 11, 2009
The future and TwitterHigh profile bloggers have replaced writing daily blog posts with frequent Twittering
Thursday, June 11, 2009
TWITTER LINKS OF INTERESTTWITTER.COM/SCOTTABEL * SCOTT’S TWITTER FEEDTWITTER.COM/STCSANDIEGO * SAN DIEGO STCMRTWEET.COM * RECOMMENDS FOLKS TO FOLLOWTWINFLUENCE.COM * MEASURES REACH, RANKS USERSSEARCH.TWITTER.COM * REAL-TIME TWITTER SEARCHBITLY.COM * SHORTENS URLS, TRACKS LINK CLICKSTWITPIC.COM * SEND PHOTOS VIA TWITTERPING.FM * AUTO-ROUTES TWEETS TO OTHER SERVICESTWITTERVISION.COM * ENTERTAINING TWITTER USETWEETDECK.COM * STREAMLINES NOTIFICATIONSTWITTERHOLIC.COM * RANKS TWITTER USERS
Thursday, June 11, 2009
SCOTT ABEL, SOCIAL MEDIA CHOREOGRAPHER THE CONTENT WRANGLER, INC. * 760.969.3249SCOTTABEL@MAC.COMWWW.THECONTENTWRANGLER.COMWWW.TWITTER.COM/SCOTTABEL THECONTENTWRANGLER.NING.COM