Twitter Today 2015 - How brand should use Twitter today

Twitter Nowadays.

Most of Viral Content happens on twitter.

Source: Hubspot, Simply measured, twitter, eMarketer

ABOUT TWITTER

Simply Measured Q3 2014 Twitter Study Source: Twitter

284 millionmonthly active users

500 millionTweets sent per day

are on mobile80% of users

98% of the Interbrand 100have a Twitter account.

94% of brands tweeted atleast once per day in Q3 2014.

98%

94%

INTERBRAND 100

Simply Measured Q3 2014 Twitter Study

49% of brands tweeted 1-5 times per day, up from 45% in Q4 2013.

BRAND ACTIVITY

Simply Measured Q3 2014 Twitter Study

Shar

e of

Inte

rbra

nd 1

00 B

rand

s

Number of Tweets Sent per Day

50%

40%

30%

20%

10%

00

Tweets

4%

49%

16%13%

4% 3%

9%

1-5 Tweets

6-10 Tweets

11-15 Tweets

16-20 Tweets

21-25 Tweets

25+ Tweets

@Replies accounted for 70% of brand Tweets. This was up from 61% in Q4 2013.

BRAND INTERACTION

Simply Measured Q3 2014 Twitter Study

Regular Tweets RetweetsReplies

Q4 2013 Sent Tweets by TypeRegular Tweets RetweetsReplies

Q3 2014 Sent Tweets by Type

61%

31%

8%

70%

24%

6%

49% of brands replied

to at least one Tweet

per day. This was up

from 46% in Q4 2013.

BRAND INTERACTION

Simply Measured Q3 2014 Twitter Study

Sh

are

of

Inte

rbra

nd

10

0 B

ran

ds

100%

80%

60%

40%

20%

0%

Reply Avg. Less Than

1 Reply per Day

Don’t Reply

Share of Brands That Reply to Followers

8%

51%

90%

Photos made up 45% of sent Tweets, but accounted for 51% of all engagement.

PHOTOS

Simply Measured Q3 2014 Twitter Study

60%

50%

40%

30%

20%

10%

0%

Share of Sent Tweets Share of Engagement

Share of Twitter Activity and Engagement by Tweet Type

Photo Link Text Video

pic.twitter.com links accounted for 14% of all sent links.

VISUAL CONTENT

Simply Measured Q3 2014 Twitter Study

Num

ber o

f Sen

t Tw

eets

Avg

. Eng

agem

ent p

er T

wee

t

16K

14K

12K

10K

8K

6K

4K

2K

0

1,600

1,400

1,200

1,000

800

600

400

200

0

Top Tweeted Link Types

pic.tw

itter.

com

bit.ly

yout

ube.c

om

vine.c

o

instag

ram.co

m

faceb

ook.com

pinter

est.c

om

tumblr.c

om

Regular Tweets Avg. Engagement

1,194

1,522

256

53 61

205

102 78

Tweets with Hashtags saw 23% more engagement than Tweets without them.

HASHTAGS

Simply Measured Q3 2014 Twitter Study

Avg

. Ret

wee

ts a

nd @

Repl

ies

250

200

150

100

50

0

No Hashtag Contains Hashtag

Impact of Hashtag Use on Active Engagement

Twitter’s timeline is organized in reverse chronological order, a delivery system that has not changed since the product was created eight years ago and one that some early adopters consider sacred to the core Twitter experience. But this ‘isn’t the most relevant experience for a user,’ Noto said. Timely tweets can get buried at the bottom of the feed if the user doesn’t have the app open, for example. ‘Putting that content in front of the person at that moment in time is a way to organize that content better.’

Twitter CFO Anthony Noto talked of a new Twitter algorithm in this statement to the Wall Street Journal:

This algorithm will deliver ‘the most engaging’ tweets from people you follow.

With “While you were away…” feature. Twitter not seem to real-time anymore

Ads

Twitter ads. Based on objectives

App CardThe App Card is a great way to represent mobile applications on Twitter and to drive installs. We designed the App Card to allow for a name, description and icon, and also to highlight attributes such as the rating and the price.

Thanks.