Twitter to Recruit and Hire

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

to recruit + hire @jessica_lee @APCOjobs

@sodexocareers



Jessica Lee ‐ @jessica_lee, @APCOjobs senior employment manager ‐ APCO Worldwide editor ‐ Fis8ul of Talent

Kerry Noone ‐ @SodexoCareers Marke>ng Communica>ons Manager ‐ Sodexo USA



three ways to use twiDer for hiring: 1) employment branding. 2) candidate engagement/ rela>onship building. 3) find + source candidates.



“The qualiDes that make TwiHer seem inane and half‐baked are what makes it so powerful”

– Jonathan ZiHrain, Harvard law

professor and Internet expert



employment branding’s ul>mate goal? being a great place to work.



candidate engagement/ rela>onship building – addressing the resume black hole…



"I'm used to automaDc responses. Just to have someone who replies and is generally interested in helping is huge.”

– Sodexo Candidate



wordymusic: @SodexoCareers lol hi there. Are you a bot?

SodexoCareers: @wordymusic ‐ no I'm a real person!

wordymusic: @SodexoCareers Oh, cool. Hi real person! What’s up?





post job openings



retweets = viral pos>ngs



within a two hour period of this tweet, 300

clicks, 35 resumes, 5 email

inquiries



# #wha>do #jobseeker #jobangels #_________



You are here.



How do you measure success?



"oh this is going to be addicDve" – Dom Sagolla, TwiHer co‐creator



Connect with us online!

@jessica_lee or @APCOjobs

@SodexoCareers




find tweeters based on their tweets, bio content or loca>on






“I'm so 3008. You’re so 2000 and late.”








boolean, FTW

not

and

or




popularity is nice… but try to make the right kind of friends.






“Facebook is to 2007 as TwiHer is to 2009. It’s the most open communicaDon plaaorm out there“

– Roger Kondrat, social media consultant




“TwiHer lets me hear from a lot of people in a very short period of Dme.”

– Robert Scoble, blogger




but why twiDer? because it’s cheap and easy. it’s the great equalizer.

Twitter to Recruit and Hire

Technology