Twitter tactics to increase engagement at your event Kate Lindsay, Academic IT Services @KTDigital | @ACITOxford @WW1lit | @RunCoCo | @WW1C #OxEngage
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Twitter tactics to increase engagement at your event
Kate Lindsay, Academic IT Services
@KTDigital | @ACITOxford
@WW1lit | @RunCoCo | @WW1C
#OxEngage
What is Twitter?
Micro-blogging platform
Communicate and stay connected
Metrics
Tweets
Source: CEB Tower 2014
Text, videos, photos, links up to 140 characters
Share and engage
Followers
http://www.ox.ac.uk/public-affairs/social-media-hub
Pers
on
alGetting Started: Profile
Personal-Professional
Individual/Collective-Organisational
Getting Started: Following
RTGetting Started: Engage
@Getting Started: Engage
#Getting Started: Engage
How to cite a Tweet
Last Name, First Name (Username) “The tweet in its entirety”. Date. Time. Tweet.
http://www.mla.org/style/handbook_faq/cite_a_tweet
Aims and Objectives
Awareness
Engagement
Energy
Audience• Those attending the conference
• Those who couldn’t attend the conference
• Influencers who can help you meet new prospects after the conference
Conference Engagement Levels
Before
Before: Ensure people can get online
Before: Allocate roles
• Assign one person to be in charge of social media for the event
• Assign one Twitter account to be the official reporting channel
• Recruit advocates
Before: Choose an event #• Short
• Memorable
• Unique
• Include it in everytweet, banner, image, email, and webpage about the event.
Before: Ethics• Think about developing some social media
guidelines to cover:
– Consent (tweeting, recording, photography)
– Professional Tone
– Quotation
Before: Collect info
• Twitter handle of speakers, their organisations and projects (follow them!)
• Create a Twitter list of delegates
• Source images of speakers, venue, project etc.
Before: Create buzz!
• Tweet! Announce speakers, include reminders, highlights, behind the scenes
• Include the official hashtag
• Mix up your approach to crafting tweets
• Have a consistent and timely presence
Top Tool: Twitter Scheduler
Top Tool: TAGS
https://tags.hawksey.info
Bring great design to your Tweets!
Top Tool: canva.com
Before: Author tweets that will go out during the event
• …but don’t schedule them!
• Save in draft*, in a spreadsheet / google doc/ word doc – check character length, shorten urls etc.
• Can include speaker introductions, links to content, announcements etc.
* https://mashe.hawksey.info/2014/10/twtrservice-example-easytweetsheet-lets-you-send-tweets-from-google-sheet
During
During: Use the event #
• In every single live tweet
• Keep an eye out for rogue hashtags so you can interact with those tweeters, and promote the official hashtag
• Display the hashtag wherever you can, regularly
During: Tweet• Listen out for soundbites and tweet them
• Tweet as quickly as you can, the first tweet with any given quote is usually the most retweeted!
• Take photographs
and tweet them
During: Engage
• Monitor the conference #
• Follow attendees and welcome them, add them to your Twitter List.
• Reference speakers using their Twitter handle
• Gain real-time feedback
During: Run Q&A Sessions
• Work particularly well for panel sessions
• Pick a time and get the word out
• Retweet Questions
• Instead of answering with @name it start it with a .@name or a word.
Top Tool: Live Twitter Displays
FREE TOOLS
Twitterfall
Tweetwally
Visable Tweets
COMMERCIAL : Tweetwall
Top Tool? Live Streaming Apps
After
After: Compile Tweets• In a blogpost, and embed tweets
• Create a storify https://storify.com
After: Keep Engaging
• People will still be tweeting about your conference, even when it is over
• They may have questions and feedback
• Respond, to both positive and negative
After: Keeping the event aliveThink about utilising an online community platform to share resources and ideas following the conference.
After: Analyse EngagementMeasure and analyse
– Link Clicks
– Digital Endorsements
– (RTs, Favorites)
– Follower Growth
– Mentions (@)
– # Reach and network
– # Conversations
– # Key terms
Top Tool: Twitter Analytics
SummaryTop Tips
• Create an event hashtag
• Think about your audiences
• Engage before, during and after the event
• Use images and video
• Keep a record
Top Tools
• Scheduler– Hootsuite
• Content Author– Canva.com
• Tweet Archive– TAGS
• Analyis– Twitter Analytics
– TAGS Explorer
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