Twitter strategy

Twitter Strategy for G1OBALS.org

Source: http://www.jeffbullas.com/

http://www.jeffbullas.com/2013/03/26/40-ways-to-increase-your-twitter-followers-plus-infographic/

How to increase audience

• Follow followers• Follow the big names and their

followers (20-40 people at a time)

• “Clean up” e.g. people that don’t follow you back

• Retweets/ Replies/ Hashtags

Keys to twitter success

• Timeless content rather than news• Inform, educate, inspire or entertain• Tweet multimedia (pics, videos, slideshare etc)• Automate where appropriate (tweepi,

socialoomph, twitterfeed)• Tweet links to content on other social networks• Tweet consistently• Prominent twitter sharing function on blog• Tweet during busy hours: 8am to 7pm• Keep tweets short and snappy

Compelling headlines

• Get what you want (eg. “The secret to cheap airline travel”)

• Predictions about the future• Pains (eg. “Get rid of...”)• Fact & Fiction (eg. “5 common

misconceptions about ...”)• How to/ Tricks of the trade• Best/ worst• Lists (eg. “10 things you should know

about...”)

http://www.jeffbullas.com/2013/07/08/how-to-get-more-retweets-on-twitter/

Hashtags

• No more than three # per tweet

• Use general topics like #SocialMedia #Travel etc.

• Don’t make Tweets unreadable• Don’t start Tweets with #

Advertising Options

• Promoted account– Featured in search results– Appears in “who to follow” section

• Promoted tweet– Search results and user timelines– Priced on Cost-per-Engagement

basis– Interest targeting

Types of Contests

• Q&A #: most creative answer wins

• Q&A #: fastest (correct) answer wins

• Sweepstakes (randomly chosen, retweet and/or follow to win)

• Photo contest